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CASE STUDY

2015

Purpose: Find the best


destination for expansin of
adventurous appetite

Autores:
Luis Snchez Ato
Karem Ramrez Alva
Benjamn Cerna

Adventurous Appetites
Adventurous Appetites offers a service for
those people who, after visiting the tourist
sites during the day, want to soak up the
atmosphere and culture of a real city in
the evening.
Profits have been good and client
feedback indicates how personalized and
friendly the service is.
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2015

key points to look out for


Number of tourists
Demographic
structure of the
population
Living standard

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The pros/cons of Beijing,Edinburgh and


Vancouver

2015

Beijing,china
Pros

International cityconstantly changing


The city is spread out
World's most populous
country
Governed by a Communist
Party
World's fastest-growing
major economy.
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Cons
Language: Mandarin
wide variety of food-related
venues / styles, e.g. street
markets offering local snacks
The city's restaurant scene still
not as vibrant as Shanghai's.
Its cuisine is influenced by
culinary traditions from all over
China, but the style that has the
greatest influence on Beijing
cuisine is that of the eastern
coastal province of Shandong.

Edinburgh,Scotland
Pros

Large number of tourists


Variety of cuisines
Hospitable hosts
Service sector-Main economic branch
Easy to get around on foot
Many historic sites
Government is constitutional.
the world's sixth largest economy.
Great power.
Influence internationally
The cousine is unfussy.

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Cons

There are some established

competitions, as a historic
taverns or ghost walking tours.

Vancouver, Canad
Major convention and tourist
destination
Most developed economy in
Canada
Diverse communities
Lots of outdoor attractions
Constitutional Monarchy
Multicultural Nation
Well-developed trade Networks
The Cuisine is a mixed between
English, Sottish and French roots.
It has a big population but the
majority is foreign and tourist.
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Lots of organized tours to


Vancouvers surrounding outdoor
attractions. Its opposite to a local
ambience that offer
Adventurous Appetites

The choise
It`s very close to Spain:
1730 km( Vancouver8426,Beijing-9232km)
One of de leading
economies in Uk
High living standard
The good food demand
Traditions and culture
Economic stability
2015

The best choise for


us is Edinburg.

Action points
Perform Market Analysis: Expanding into
new markets involves a great deal of
market research in addition to target
customers. You'll want to develop an indepth understanding of market growth
rates, forecasted demand, competitors,
and potential barriers to entry.
When entering a foreign market make sure
you know the countrys history, the proper
way to greet someone, the ordinary times
for lunch (or prayer in many African, Asian
and Middle-Eastern countries). Make sure
you are communicating with them in the
expected way within their society e.g:
with the appropriate salutation.)

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Assess Internal Capabilities: Much of your


decision on how to enter a new market
(build, buy, or partner) is driven by an
internal capabilities assessment. During
this stage, you should ask yourself
questions like: How much of our core
competencies can we leverage? Do we
have sales
channels/infrastructure/relationships in
place? What time-to-market

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Action points
And now you have to
Answer questions like:
Are there gaps in this
marketplace that we
can fill (and do so better
than our competitors)?
What value do we
deliver to this market
and how much are they
willing to pay for it?
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And then you'll want to


determine the appropriate
level of investment through
a series of acquisitions .The
key steps here are to
develop the business plan,
case for investment, and
implementation work plan,
including owners, timelines,
tasks, and key milestones
to enter.
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