CHAPTER FOUR ATTITUDES

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ATTITUDES- DEFINITIONS
Attitudes are:

evaluating statements or judgements concerning objects, people or events (Robbins). relatively lasting feelings, beliefs and behavioural tendencies directed towards specific people, groups, ideas, issues or objects (Hellriegel et al).

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CHARACTERISTICS OF ATTITUDES
Attitudes: 1. Persist- unless something is done to change them. 2. Can fall any where in a continuum-very favourable to very unfavourable. 3. are directed towards some objects about which a person has some feelings and beliefs

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COMPONENETS OF ATTITUDE
1.

Cognitive Affective segment

-opinion or belief segment - emotional or feeling

2.

3.

Behavioural- an intention to behave in a certain way towards someone or something

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FUNCTIONS OF ATTITUDES

1. 2. 3. 4.

Adjustment Ego defensive Value expressive Knowledge

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BARRIERS TO CHANGING ATTITUDES

Prior commitment Insufficient information

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CHANGING ATTITUDES BY OVERCOMING BARRIERS
    

Providing new information Use of fear Resolving discrepancies Influence of friends or pears The co-opting approach

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SPECIFIC EMPLOYEE ATTITUDE: JOB SATISFACTION
Definition (Locke): Job satisfaction is a pleasurable or positive emotional state resulting from the appraisal of one’s job or job experience.

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IMPORTANT DIMENESION OF JOB SATISFACTION
1.

JS is an emotional response JS is how well outcomes exceed expectations JS reflects several related attitudes

2.

3.

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The job dimensions that account for job satisfaction according to Smith, Kendal & Hulin, are:
* the work itself *pay *promotions *supervision *coworkers

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OUTCOMES OF JOB SATISFACTION
   

Productivity Turnover Absenteeism Organizational citizenship Behaviour

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SPECIFIC EMPLOYEE ATTITUDE: ORGANIZATIONAL COMMITMENT
Definition (Robbins): Organizational commitment is the degree to which an employee identifies with a particular organization and its goals and wishes to maintain membership in the organization.

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DIMENSIONS OF ORGANIZATIONAL COMMITMENT (Meyer & Allen)
1.

Affective Continuance Normative

2.

3.

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AFFECTIVE COMMITMENT
is the employees emotional attachment to, identification with, and involvement in the organization.

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2. CONTINUANCE COMMITMENT involves commitment based on the cost that employees’ associates with leaving the organization

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3. NORMATIVE COMMITMENT
involves the employees feelings of obligation to stay with the organization.

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    

BUILDING ORGANIZATIONAL COMMITMENT Fairness & Satisfaction
Job security Organizational comprehension Employee involvement Trusting employees

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CONCLUSION

If A=1 B=2 C=3………… X=24 Y=25 Z=26 Then Attitude =100

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