History

• Toyota Motor Corporation • Kiichiro Toyoda in 1937 • 1934 - Toyota A engine, 1936 Toyota AA . • Lexus and Scion • Daihatsu and Hino Motors • Fuji Heavy Industries, Isuzu Motors, Yamaha Motors, and Mitsubishi Aircraft Corporation. • 522 subsidiaries

Toyota Motor Sales U.S.A
• Toyota Motor Sales, U.S.A., Inc. was founded in California • 1958, 287 Toyopet Crowns and one Land Cruiser • Quietly made progress into the Big Three-dominated U.S. car market • offering affordable, fuel-efficient vehicles • 1973 and 1979

• The Big Three rushed to produce their own fuel-efficient compacts • GM, Chevy Vega and Ford Pinto could not compete with the overall quality of the Toyota Corollas and Honda Civics. • Domestic automakers bounced back in 1980s • Japanese automakers retained a large portion of the market. • 1997, the Toyota Camry became the best-selling car in America, surpassing even Honda's popular

RECENT ISSUE !!!
• recall of 3.8 million vehicles in US alone • China and Europe • The largest ever Recall • loose floor mat, force down the accelerator • faulty pedals that could stick and cause acceleration without warning.

T H E FI S T C A S E R R E P O R T E D I T O YO TA N A N D LE X U S I U . S N

EXAMPLE

TOYOTA PRIUS MAT IN POSITION

AFTER

WHAT HAPPENED??
• Woman killed in the crash of her Toyota Camry • defect in Toyota's electronic "driveby-wire" throttle system • mechanical in nature , ill-fitting floor mats • brake override , cuts power to the engine when both the brake and throttle are engaged. • complaints of out-of-control acceleration in those model years

• August 28, 2009 • as a similar accident that was a major turning point in Toyota's recall saga • The crash of a runaway Lexus driven by an off-duty California Highway Patrol officer near San Diego that killed him and three others. • “No brakes” and the “accelerator is stuck”.

Not The First Time
• • In 2007 recalled 55,000 Camry’s and Lexus ES 350s in the U.S • Replace floor mats that it said could slip forward and snag the gas pedal, causing uncontrolled acceleration. • 2009 ES 350 , was not covered by that recall. •

Sticky Pedals

MODELS RECALLED
• • • • • • •

2007 2005 2004 2005 2007 2007 2006

– – – – – – –

2010 2010 2009 2010 2010 2010 2010

Camry Avalon Prius Tacoma Tundra ES350 IS250 and IS350

Cont..
• Largest ever recall • Previous largest recall was in 2005 for a problem with steering rods, 900,000 vehicles. • Investigation by the U.S. Transportation Department • Almost 8 million Toyota vehicles recalled •

Consequence
• Sold 2.2 million cars and light trucks in the United States in 2008. • In 2009 dropped to 1.2 million vehicles through August. • GM announced offers sales incentives for the 2.3 million owners of cars recalled by Toyota on Jan. 21. • Ford Motor Co. plans to offer $1,000 in rebates to Toyota and Honda customers in a bid to make them switch to its models

SALES FIGURE
• Lost an estimated 20,000 sales after it stopped selling eight models because of defective gas pedals. • U.S. sales of cars and light trucks to consumers rose 6% from a year , in total and not TOYOTA • Big winners , posted double-digit sales increases. •

• Toyota's sales slipped 16 %, and they could fall further as its sales stoppage drags into February. • It was the first time since February 1998 • fell below 100,000 vehicles a month • Ford said it outsold Toyota for the first time since June 2009. • •

SHARE
• Toyota shares declined as much as 4% in Tokyo trading. • The company’s U.S. sales last month dropped 16 percent from a year earlier • General Motors Co.’s climbed 14% • Ford Motor Co.’s advanced 25%. • Honda Motor Co.’s sales fell 5%.

• Japanese and South Korean brands accounted for a combined 45.7% share of U.S. sales last month, down from 49.5% .

• The combined market share for GM, Ford and Chrysler LLC rose to 45.1% from 42.5%.

THANK YOU

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