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Group Members:

Ahmed Javaid
Fatima Zehra
Hina Shiraz
Ramla Sadiq
Shafaq Anwar
Zaakia Sajjad
Overview

• Industry analysis
• Subway

• Consumer perspective
• SWOT analysis

• Recommendations
Industry Analysis

• Globalization
• Diversification

• Trend towards Repeat


Purchases
• Growing Stage

• Location
• Ethical Responsibility
Fast Food Industry
• Success Factors

• Entry Barriers
• Exit Barriers

Porter’s Five Forces Model


Subway
• 1965, Pete’s Super Submarines
(Fred DeLuca and Dr. Peter Buck)
• 1974, Subway
• Basis of Differentiation
Consumer Perspective

• Image

• Promotion/ Deals

• Fast Food International


Challenge
• Based on customer survey
Strengths

• Worldwide Brand Recognition

• Healthy Menu
• Customizable Menu

• Location Advantage
• Niche Association
Weaknesses

• Outdated décor
• Non-familiarity with
healthy fast food concept

• People Perceptions
• Price

• Lack of promotion Subway McDonalds KFC


• Non reception to local needs
Rs. Rs. Rs.
• Well established Competitors
Opportunities
Growth
• Updating of Décor

Niche Establishment
• First-Mover advantage

Drive through Business


• Revision of Menu Offerings

Threats

• Competition
• Food Contamination

• Economic Downturn
Recommendations
• Number of Outlets

• Niche Establishment

• Improved Interiors

• Better Promotion and Marketing


• Office Catering

• Drive-through business.

• Refreshed menu offerings.

• Co-branding opportunities.
Thank you!!