1)Critical thinking and reasoning: more specifically, • analyzing critically the tasks of marketing under contemporary conditions, and

examining the major functions that comprise the marketing task; • evaluating various types of strategies that can be employed in guiding marketing activity, and • developing an awareness of the major types of problems faced by organizations, with an emphasis on sound approaches to effective decisions. 2)Marketing knowledge and conception 3)International perspective

10 minutes for review and attendance  5 minutes for media watch

40 minutes for lecture/ discussion/activity/presentation


minutes for take home activity

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Course Materials Marketing Management:Kotler, Keller, Koshy and Jha-South Asian Perspective(Pearson Ed.) Marketing Management : Ramaswamy and Namakumari(MacMillan) Marketing In India(Cases and readings): S.Neelamegham(Vikas Pub.) Marketing Concepts and cases:Etzel,Walker,Stanton,Pandit-SIE(Tata McGraw) Marketing Management:Lal, Quelch,Rangan-SIE(Tata McGraw Hill) Marketing Management:Kumar, Meenakshi( Vikas Publishing) Global Marketing Management:Lee,Carter(Oxford University Press) Marketing Management(ICFAI CMR) Day-to-day Power point slides Handouts

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http://www.bized.co.uk http://www.marketingpower.com http://www.oup.com http://www.knowthis.com http://www.marketingteacher.com http://www.hbsp.harvard.edu http://www.tutor2u.net www.wikipedia.com http://www.businessworld.in/content/view/900/955 http://www.cba.uni.edu/slides/ / http://www.learnmarketing.net/slides.htm www.allaboutmarketing.com, www.wikipedia.org, www.swlearning.com/marketing, www.allaboutbranding.com, www.businessweek.com, Business standard Business week Domain-b.com http://www.businessandeconomy.org/sresult.asp?sin=videos&pageno=1 www.traininglibrary.com, www.prenhall.com/chet_kotler_marketing, www.businessworld.com,, ocw.mit.edu/OcwWeb/Sloan-School-of-Management, www.icmr.icfai.org/casestudies. http://faculty.lebow.drexel.edu/RosenbloomB/ http://www.imds.iupui.edu/imds/M200bb.shtml http://www.docstoc.com/docs/273319/Lecture-2-ch-2b http://people.bath.ac.uk/cg255/ http://highered.mcgraw-hill.com/sites/0070887292/student_view0/additional_video_cases.html http://marketingmix.tripod.com/#(for cases and presentations) http://people.senecac.on.ca/tim.richardson/MRK106/outline106a.htm(fpr power points)

Class Participation and Discussion  This is a READING, THINKING, AND DISCUSSION INTENSIVE course.  It is critical that you READ and THINK ABOUT the assigned task PRIOR to each class.  Do not be reluctant to voice your opinion.

What do you know about marketing?

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (The American Marketing Association)

For an organization of your choice, study in detail how it has changed its product offering over time in response to various changes in market demand