ROLE OF INFORMATION TECHNOLOGY IN MARKETING

PRESENTED BY: GROUP NO. 7 CHETAN PATIL (54) HARSHAD KATIKAR (36) PREETI GOSAVI (30) MAYUR OSWAL(50)

INTRODUCTION

SCOPE OF INFORMATION TECHNOLOGY IN MARKETING :
CRM DIGITAL MARKETING. INTERNET MARKETING. MOBILE MARKETING.

CRM
CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.

CRM CONSISTS OF:
Identifying target markets, pursuing them, and generating quality follow ups.

Improving telesales, sales management, optimization of information and the existing marketing processes.

Providing customer delight by the formation of individualized customer relationship.

Providing customer information to employees to help them build effective relationships between the company, its customer base and its distribution partners.

DIGITAL MARKETING
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

INTERNET MARKETING. MOBILE MARKETING.

INTERNET MARKETING
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'.Somewhere behind that website is a real organization with real goals.

It includes advertising products, services, public relations, social media, market research, email marketing, and direct sales.

BUSINESS MODELS
B2B model B2C model P2P model

ADVANTAGES OF INTERNET MARKETING
Availability of information. Learn about products, as well as purchase them, at any hour. Reduction in cost on the part of marketer as well as customer. Expansion of local markets to national and international markets

EFFECT ON INDUSTRIES
Music Industry. Agriculture Sector Banking Industry. Health Industry. Automobile Industry. Designing Industry.

MOBILE MARKETING

The ability to reach a specific target audience.

Information about how the user responded to a marketing message.

Proof that a message has been received by the user's handset.

TYPES OF MOBILE MARKETING
Mobile Mobile Mobile Mobile Mobile

Marketing via SMS. Marketing via MMS. Web Marketing. Marketing via Bluetooth. Marketing via Infrared.

FUTURE OF MOBILE MARKETING
According to a survey conducted by a mobile marketing provider, approximately 89% of major brands are planning to market their products through text and multimedia mobile messaging by 2008.

CONCLUSION
This result demonstrates the significant role of information technology in today's business world and in marketing management in improved productivity and major cost saving.
 

Better customer relationship management.

Helped to solve major problems related to customer services like customer loyalty and customer satisfaction.

  REFERENCES

Marketing Management by Philip Kotler

www.Indianmba.com www.Wikipedia.com

THANK YOU