Introduction

NOKIA N-SERIES NOKIA E-SERIES

SAMSUNG GURU SERIES

History of Nokia

Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokiadeployed network. Over the years, the company has grown manifold with its manpower strength increasing from 450 people in the year 2004 to over 15,000 employees in March 2009. Today, India holds the distinction of being the second largest market for the company globally

History of Samsung
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Samsung's business is actually composed of three different conglomerates united under one Samsung Group. Samsung Electronics is part of the business conglomerate. Samsung Electronics is also the world's largest electronics company. Samsung mobiles are a part of Samsung Electronics whose main areas of concern are Digital media, semiconductors, telecommunications, and digital LCD appliances. It is also a world leader in the field of liquid crystal displays. In 2007, the company surpassed $100 million in sales, which was a sizable first time achievement in the company's history.

Which is the preferred Brand? (Nokia or Samsung?)
The Brand currently being used
73 80 70 60 50 40 30 20 10 0 Percentage of users

27

Samsung Brand

Nokia

Income Substitution Effects
How many consumers would substitute Samsung with Nokia

46% 54%

Yes No

Brand preferred by different age groups
36 and above Age Groups 19-35 13-18 0 20 52 40 60 62 78 48 80 100 120 38 22

Percentage of Users Nokia Samsung

Ratings
A

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

en Tr t us tw or th in es s A ttr ac t iv en es s S ho w ro om av ai la bi l it y St at us sy m bo l Fe at ur es

dv er t is m

Average Consumer Ratings

Nokia

Consumer Ratings

Samsung

Demand for Samsung Guru
Week Sales X x^2 XY 1 2 3 4 37 49 52 33 1 2 3 4 1 4 9 16 37 98 156 132

The Demand function we obtained was: Qd = 45-0.9Px

Demand Forecast (Samsung)
Demand Forecasting (Samsung)
60 50 40 Sales 30 20 10 0 1 2 3 4 Week 5 6 7 Sales Forecasted Demand

Demand for Nokia N-Series and E-Series Week Sales X X^2 XY
1 2 3 4 69 76 81 55 1 2 3 4 1 4 9 16 69 152 243 220

The Demand function we obtained using this data was: Qd = 79.5 – 3.7Px

Demand Forecast (Nokia)
Demand Forecasting (Nokia)
90 80 70 60 Sales 50 40 30 20 10 0 1 2 3 4 Week 5 6 7 Sales Forecasted Demand

C o m p a r e th e F o r e c a s te d D e m a n d o f th e T w o B r a n d s
90 80 70 60 50 40 30 20 10 0 1 2 3 4 W eek 5 6 7 S a le s (S a m s u n g ) F o re c a s t e d D e m a n d (S a m s u n g ) S a le s (N o k ia ) F o re c a s t e d D e m a n d (N o k ia )

Sales

Our group
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Ekta jaisingh Purba gupta Srishti srivastav Akanksha chaurasia Khushbu mistry Siddhi kanakia