Monster world wide

Group 3 MBA 1st year Sec A Amritayan Das Parth Garg Akshatha Amin Stanley John Praveen Hegde

About monster world wide
• Website: • Category: Search • Founded: 1994 • Description: On-line Job Site • Founder: Jeff Taylor

• is a publicly traded (MWW) employment website • It came about in 1999 as the result of a merger between Monster Board and the Online Career Centre. • The site has one of the largest employment related databases with over 70 million stored resumes and over 1 million job postings at any given time

Market share
• Monster has a market capitalization of over $1.6 Billion as of June 2009. •’s Worldwide Traffic Rank Country Rank  United States 114  Canada 811  India 862  Pakistan 1,554  United Kingdom 2,220

Products for B2B
Job Posting • Advertise your job to millions of job seekers and get qualified responses the same day! Power Resume Search • Fuelled by Monster’s 6Sense™ search technology to provide results that precisely match people with your jobs Job Bolding • Make your job posting stand out from the crowd. A bold job title gets noticed and gets results.

Job Refresh • Recharge your job postings. Launch your job posting to the top of the job listings to increase visibility Career Ad Network® • Turn your job posting into an online recruitment ad and reach targeted candidates across Monster's vast network of thousands of sites.

TargetPost • Connect instantly with local skilled, hourly and administrative candidates. Choose from over 250 job titles. HireRight Background Checks • Reduce liability and improve the quality of your hires. Monster makes background checking easy

Candidate Spotlight • Turbocharge your job posting with precision-matched, local candidates – delivered immediately. Monster Newspaper Posting • Combine online and print recruiting. Advertise your job in the Sunday edition of a leading newspaper

Monster Diversity Products • Diversify your workforce by expanding your recruitment reach across a fast-growing, dynamic candidate pool. Monster On Demand • Increase your exposure to local job seekers. Post your jobs on Comcast's "On Demand" television channel

Enhanced Job Branding • Use Enhanced Job Branding to reinforce your company's image and make your job postings stand out from the competition Keep America Working (KAW) • Monster's Keep America Working™ Tour helps connect you with your next hire. Participation is free for Monster customers

Social Recruiting Solution • Establish your recruitment presence on Facebook and Twitter and showcase your open positions. Training • Get the most from your Monster tools. Use Monster Training to make sure you get the best return on your Monster investment

Talent Management Suite • Get a comprehensive suite of pre-hire and post-hire solutions to help you accomplish your talent management objectives Video Profile • Tell your company story and drive more candidates to your positions with an engaging, powerful, high quality video

Monster Complete • Leverage the full power of Monster by putting your jobs on and on a variety of diversity websites simultaneously. Military • Get unparalleled access to the largest online source of military-veteran talent nationwide.

TargetMail • Use targeted emails to drive job seekers to your job postings, recruitment events, local hiring events, and new store openings! Monster Media Solutions • Reach the most qualified candidates with strategically placed, targeted ads on Standard reporting included.

Compliance & Reporting • Demonstrate compliance with EEO, AA, and OFCCP hiring regulations Monster Job Wrapping • Post jobs on Monster directly from your company's career site!

Business Gateway • Integrate your systems with Monster to allow automated, efficient, and convenient access to Monster's products. Monster Evolutions • Help your former employees land on their feet and stay connected—with you and with each other.

HR Vendor Alliance Program • Use our partnerships to your advantage. Streamline your recruiting process while saving time and money Company Profiles • Give job seekers an easy and quick way to get an overview of your company

Talent Management Suit
• Technology agreement with HR smart, a leading developer of talent management software products • Offers enhanced and integrated Career Site Hosting (CSH) and Applicant Tracking System (ATS) products.

• This integrated and cost-effective solution enables customers to optimize day-to-day HR activities • Offers sophisticated analytical tools to save them time and money while improving effectiveness and simplifying the process.

Monster TMS offers
• Monster Career Site Hosting: a customizable solution that lets you match your career site with your company website. • Monster Recruit: a configurable, easy-to-deploy applicant tracking system.

• Monster Custom Recruit: a customizable enterprise applicant tracking system that lets employers control their entire hiring and on-boarding process. • Monster Post-Hire Solutions, including Performance Management, Career & Succession Management, and Learning Management: helps you develop and retain your talent and cultivate a more engaged and productive workforce.

Features of TMS

Beyond Recruitment
• Monster TMS Post-Hire solutions help you manage your talent pool and grow tomorrow's leaders. From performance management and career development to succession planning and learning management, TMS Post-Hire solutions will help you develop and retain the talent you have to get the most out of your human capital.

TMS Post-Hire solutions will allow you to
• Maintain, track and manage all employee information in a single data source • Manage and understand the performance of your entire workforce • Provide learning objectives and tools to promote development and advance skill sets • Accelerate deployment of the talent you have, when and where you need it • Retain top performers and develop new ones

It All Starts With A Great Candidate
• Monster TMS Pre-Hire Solutions offer tools that will help streamline your recruiting and hiring processes, from posting jobs and screening candidates to providing a smooth on boarding experience for new employees and hiring managers.

TMS Pre-Hire Solutions will help you:
• Streamline your talent search to reduce the time and dollars spent recruiting by separating qualified candidates from unqualified applicants • Better integrate with for easier access to sourcing and posting tools • Deliver extensive reporting capabilities to better understand and optimize your recruiting and hiring processes • Provide a better candidate experience for applicants coming from • Simplify compliance efforts and help mitigate EEO, AA and OFCCP compliance risk •  

Engage, Motivate And Succeed
• Monster Performance Management allows you to track the performance of all employees easily and efficiently within a single application. This tool guides employees and managers through the process of setting goals, measuring performance against those goals, and effectively understanding employee performance.

Monster Performance Management can help you:
• Set clear objectives for your employees • Measure employee performance in support of organizational goals • Understand how employees are serving stakeholders through 360° feedback • Retain top performers by giving them access to career development opportunities • Use ongoing evaluations to motivate versus relying on distant long-term objectives

Give Your Employees The Tools to Grow
• Monster Learning Management provides access to a centralized portfolio of training programs and resources so you can plan, track, and measure the effectiveness of all your learning programs for employees, clients and business partners. The result is a workforce that is equipped with the information and tools they need to develop and succeed - which means success for your business

With Monster Learning Management, you can:
Demonstrate ROI for education dollars spent Increase productivity through better training Track certifications to ensure compliance Show commitment to your employees and their futures • Develop top performers • • • •

Advance Tomorrow's Workforce Today
• Monster Career & Succession Management helps you easily identify and develop employees with the potential to fill key positions in your business. It also helps your employees better understand the career opportunities within your company and identify the skills they need to move up the org chart.

Industries using Monster TMS
• • • • • • • Industries Aerospace and Defense Business Services Communications Construction Education Entertainment

• • • • • • • • • •

Food and Beverage Government Healthcare Hospitality Manufacturing Media Pharmaceuticals Retail Security Technology

Market inteligence
• Employment Index • Occupational Trends • Labour Statistics

Labor statistics

Products for B2C
For your next job • • • • Browse for Jobs Create your Resume Job-Hunt Strategy Professionally Written Resumes

For your career • Research Careers • Plan your Career • Tell us your Career Goals • Develop your Career • Benchmark your Career • Join a Community

Market Yourself • • • • Build your Profile Interview Advice Career Services Free Salary Calculator

Resources • Advice Forums • Security Centre • Help • Company Profiles • What's New

Business model
• B2B (business to business) - allows company to post their vacancies - attract talents - get better candidates • B2C (business to customer) - job seekers upload their resumes - can search for best jobs as per qualification, company, location etc

Value proposition
• • • • • • • • • Power resume search ( 6th sense) Career Ad Network® HireRight Background Checks Monster Newspaper Posting Social Recruiting Solution Training Talent Management Suite Monster Media Solutions Career plan for job seekers (waiting for patent)

Revenue model
• Subscription B2B • CPA subscription B2C • Advertisement model • Affiliate model

Question 1
Critically evaluate the strategy of monster world wide using Porter’s Five Forces Competition model

Evaluation of monster world wide using Porter’s Five forces competition model
Buyers Suppliers

New Entrants

Five Competitive Forces

Substitute Products


Buyers • Business houses searching potential job seekers • Level of threat: moderate Suppliers • Jobseekers • Level of threat: low (world wide presence)

New entrants

• New job portals Jobvite, Timesjob

Substitute products • Physical placement consultancy • Direct recruitment • Referral hiring • Campus placements

Rivals • Vertical market players ( • Other job portals Jobfox myfirstpaycheck Personforce TwitJobSearch Jobaphiles Nushio

Question 2

Do a SWOT Analysis on monster world wide?

• Value added services - power resume search (6th sence) - Career Ad Network® (patented) Monster Newspaper Posting - Hire Right Background Checks -Talent Management Suite - Training - interview advice - career plan (waiting for pantent) -Monster Job Wrapping

Strategic alliances • • • • • •

Strengths contd……
$225M $174M $72.5M $61M $93.7M $86M

Hotjobs 2/10 ChinaHR 10/08 Trovix 7/08 Affinity Labs 1/08 Tickle 5/04 JobPilot 4/04

Market intelligence • Employment Index • Occupational Trends • Labour Statistics


• Alliance with, 7/08 was a failure (traffic is 0.0%) • Not able to cater Indian market Site Visits Summary India Rank 731 India Reach 0.5% Unique Users / Month 208K

• Acquisition of a Indian job portal • Can attach to different universities placement cell • Training to job seekers mainly freshers • Monster for women

• Physical placement consultancy • Direct recruitment • Referral hiring • Campus placements • Other job portals

Question 3

• What suggestion will you give to MWW to sustain in India?

Traffic in India
Naukri Monster

• AGE Below 15 (0%) 15 - 24 (42%) 25 - 35 (31%) 36 - 44 (14%) 45 - 60 (8%) Above 60 (5%)
• EDUCATION High School or less (9%) Pursuing Graduation (18%) Graduate / Bachelors (44%) Post Graduate / Masters (27%) Phd / Doctorate (2%)  

• INCOME less than Rs 2 lakh (56%) Rs 2 lakh - Rs 4.99 lakh(21%) Rs 5 lakh - Rs 6.99 lakh (8%) Rs 7 lakh - Rs 9.99 lakh (6%) Rs 10 lakh - Rs 14.99 lakh (2%) more than Rs 15 lakh (7%)

• CONECTING FROM Home (30%) Office (34%) Cybercafé (32%) School / College (1%) Others (3%)

• Can acquire leading job portal like naukri • Can tie up with university placement cell

• • • •

Thank you

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