Vivekanand College For B.B.A.

(10) • Name: Gohil Saurav P. Gondaliya Rakesh K. (11) Parekh Chintan A. (33) Mehta Chitank J. (28) Gandhi Nikunj R. (08) Submitted To : Rakesh Lara

History Of Coca - cola
Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the name and penned “Coca-Cola” in the unique flowing script that is famous worldwide even today. He suggested that “the two Cs would look well in advertising.” The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try “the new and popular soda fountain drink.”

• The trademark “Coca-Cola,” used in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893. • In 1895, three years after The Coca-Cola Company’s incorporation, Mr. Candler announced in his annual report to share owners that “Coca-Cola is now drunk in every state and territory in the United States.”

• To engage Coca-Cola in exploring the viability and options for using their distribution networks in developing countries to distribute • To help engage an appropriate international NGO, or NGOs, to partner with Coca-Cola at a global level and local levels on this initiative. • To support Coca-Cola and its partners in selecting the most promising scenarios as the basis for field trials • To help gather and make available appropriate research reports and opinion in this area, and ensure that the group and its supporters are well-informed • To establish a core group of enablers and activists to lead on the different aspects of this campaign.

  VISION OF COCA-COLA COMPANY Our vision declares our purpose as a company. It serves as the standard against which we weigh our actions and decisions. • To refresh the world in body, mind and spirit • To inspire moments of optimism through our brands and our actions

• Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.

Mission Of Coca – cola company
• Consumers as a superior beverage experience • Consumers as an opportunity to grow profits through the use of finished drinks • Bottlers as an opportunity to grow profits in volumes • Bottlers as a trademark enhancement and positive economic value added.

Our Mission Statement
• To develop, implement and continuously improve the integrated management systems in a culture of continuous improvement which: o Directs the continual up-gradation for efficient and environment friendly manufacturing technology. o Monitor and improve the efficiency and effectiveness of all business processes. o Drives customer orientation at all levels within the organization. o Monitor and economize the Cost of Quality.

Brands Of Coca – cola company
Coca-Cola Zero has been one of the most successful product launch in Coca-Cola’s history. In 2007, Coca Cola’s sold nearly 450 million cases globally. Put into perspective, that's roughly the same size as Coca Cola’s total business in the Philippines, one of our top 15 markets. As of September 2008, Coca-Cola Zero is available in more than 100 countries.

Energy Drinks

Juices/Juice Drinks

Soft Drinks

Sports Drinks

Tea and Coffee


Industry Analysis
INDUSTRY SETTING o o o o Fragmented industry Emerging industry Declining industry Global industry

o Pure oligopoly o Pure competitors o Differentiated oligopoly



o o o o

Nature of demand Industry potential Profit potential Entry & exit barriers

o o o o

Profitability Operational efficiency Innovation Technological advancement

INDUSTRY PRACTICES o o o o Pricing Distribution Promotion Research & Development

The Coca-Cola Company (CocaCola) is a leading manufacturer, distributor and marketer of Nonalcoholic beverage concentrates and syrups, in the world. CocaCola has a strong brand name and brand portfolio. BusinessWeek and Inter brand, a branding consultancy, recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2008. The Business Week-Interbred valued Coca-Cola at $67,000 million in 2008. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million The Company’s strong brand value facilitates customer recall and allows Coca-Cola to penetrate markets. However, the company is threatened by intense competition which could

• Strengths:• Distribution network • Strong Brands • Low Cost of Operations • Weaknesses:• Low Export Levels • Small Scale Sector Reservations Limit Ability To Invest And Achieve Economies Of Scale

• Opportunities:• Large Domestic Markets • Export Potential • Higher Income among People • Threats:• Imports • Tax and Regulatory Sector • Slowdown In Rural Demand

Environmental Analysis
• A scan of the external macroenvironment in which the firm operates can be expressed in terms of the following factors: o Political o Economic o Social o Technological

Political Factor
• It is one of the significant parts of a company where, in which country they operate their business unit. Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: o tax policy o employment laws o environmental regulations o trade restrictions and tariffs o political stability

Economic Factor
• Another most imperative element for PEST analysis is economic factors. Economic factor affects the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macro-economy: o economic growth o interest rates o exchange rates o inflation rate

Social Factor
• Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: o health consciousness o population growth rate o age distribution o career attitudes o emphasis on safety

Technological Factor
• Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: o R&D activity o automation o technology incentives o rate of technological change

Sign up to vote on this title
UsefulNot useful