MAMMA MIA CASE STUDY

ABOUT MAMMA MIA…
• Jukebox musical • Hit Song from album ABBA • Title - 1975 chart-topper • Mamma Mia! The Movie – July 2008 • Supported by Benny and Bjourn

HISTORY OF ABBA
• Began in 1966 • Swedish pop/dance group • 1969, met Agnetha and Anni • 1974 – changed name to ABBA

• “Waterloo” • ABBA TV Show in Australia

• 1976 ABBA released “greatest hits an The best of ABBA” • 1977 “dancing queen”

CHESS
• “Chess” - Musical theatre • Tim rice – producer and lyricist • 1981 – met Benny and Bjorn through Richard vos • West End – May 14 1986

• Bad review from New York Times

• Closed down on 1988

MAMMA MIA ON THE ROAD
• First production fund was $ 4.8 million • 1999 – London’s Prince Edward Theater • $ 6.5 million advance ticket sold • May2000 - Toronto’s Princess of Wales Theater

• Created touring companies in US • Word of Mouth • Hit for first 18 months

Broadway musical
• Launched in U.S under Broadway branded productions • $ 27 million worth of tickets sold • Problem – World Trade Centre attack • Recession and loss of tourist • Raised $500,000 for the victim’s families

MAMMA MIA CORPORATIONS
• Production houses – London ,Toronto, US, Providence, R.I and Melbourne • Versions – German, Hamburg Nov 2002 ; Japanese in December 2002 ; Moscow and Madrid • 2002 – Grossed more than $400 million with 1 day ticket sales of $831000 in London • Later morphed into a 9 production employing over 700 people

Why is MAMMA MIA so successful?
• Branded under Broadway • Already accepted by a large crowd • Combination of both hard work, skills and sheer luck

CURRENT NEWS ABOUT MAMMA MIA
• Judy Craymer to produce spice girls musical for the stage • MAMMA MIA! becomes 12th longestrunning show in broadway history

Thank you!
Presented By: Nasreen khan Asangla waling Jithin M. George BBA L3S2

Sign up to vote on this title
UsefulNot useful