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HOSPITALITY

INDUSTRY
GROUP 9
SECTION -B

THELEELAVISION

To sustain and surpass excellence in service, ambience and


performance. Hall marks that distinguish The Leela Group. The
strategic locations, individuality, architectural aesthetics, lush
greens and the intrinsic Indian culture holds true for every Leela
property. Reflecting thereby 'The Essence of India'.Our focused
operating philosophy is personalized service and comprehensive
logistic support. We ensure that our esteemed clients, devote their
time to the sole purpose of their stay - to conduct business and
relax in the most conducive environment.

THELEELAMISSION
Innovation - Excellence - Perfection
These are precisely the three pillars on which The Leela Group
has built its reputation.They also represent the three faces of
modern India. World class technology, great tradition enriched
over the centuries and the obsessive desire to be hospitable to
global travellers.But beyond all this is the simple fact :We love
people. It is this that has made The Leela what we are today and
must inspire us in the years to come.

Has hotels in

Bangalore
Mumbai (Best 5 star hotel in India)
Goa
Kerala

LEELA STRATEGY
Since the management believes
that growth in the five-star hotels
segment will come from cities
where information technology (IT)
will grow, it is expanding into
Hyderabad, Pune, Chennai and
Delhi.

To achive their growth strategy they


have new projects in Udaipur
Chennai,Pune

But beyond all this is the simple fact :

We love people. It is this that has made The


Leela what we are today and must inspire us
in the years to come.

FIGURE 3.1
rce: Adapted and reprinted by permission of Harvard
Business Review

Taj hotels

Oberoi
hotels

Bargaining power of buyers are low

Bargaining power of suppliers are moderate

Threat of new enterants

For Leela, competition in Mumbai has


turned fierce as a result of new hotels, such
as ITC Grand Maratha, Le Meridien and
Hyatt, coming up close to the airport, and
enjoying tax benefits too. However in
Bangalore, Leela continues to remain at the
No.1 position because of the booming IT
sector and lack of five-star rooms, chiefly to
accomodate international passengers.
Needless to say, Bangalore is a real moneyspinner for the company.

House boats
Adventure spots &
camps
Palace on wheels

Brand
Indian Tradition

Weakness
Presence is in limited cities
High cost

Tax benefit
Rapid promotion of tourism by the
Indian Govt

Threats
Terror attacks , riots
Recession

Dharma of LEELA

PRATHAMA DHARMA

As an integral part of the Leela Group, this will be our primary


dharma. No matter what role we perform as team members, we
shall place the guests first and foremost, the organization second,
and the self last, while performing our duties to the finest
standards.

Leela brand

Indian tradition of hospitality

Treats guests as god ('Atithi Devo


Bhava)

Close to major airports

Present in almost all major IT cities

Biggest threat for the LEELA

With the Indian economy continuing to


grow strongly, Leela is fairly confident of
performing well, going ahead. However,
the management only worry is that since
Leela has a high foreign guest ratio
compared with other five-star hotels in the
country, even the slightest disturbance,
such as plague or riots, could adversely
affect its fortunes. For now however, the
group continues to notch up a sterling
performance.

Kempinski

(Europe)
Preferred hotel group (U.S)
Air

France
Jet Airways
Kingfisher
Singapore Airliness
Thai Airliness
Miles &More

Presented By
SIVARAMPRASAD.BORR

WOW AT EVERY MOMENT OF TRUTH


A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS

TO PROVIDE THE BEST SERVICES TO CUSTOMERS

NO COMPROMISE WITH THE QUALITY AT ANY COST


TO BE A BEST BRAND IN HOTEL INDUSTRIES
PROMOTE THE NATURE

ITC HOTEL KAKATIYA SHERATON AND TOWERS


ITC HOTEL GRAND MARATHA SHERATON AND
TOWERS
ITC MUGHAL SHERATON AND TOWERS
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
FORTUNE HOTELS
CHOLA SHERATON
ITC SONAR BANGLA

CONT.

OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
WINDSOR MANOR SHERATON SHERATON AND
TOWERS
RAJPUTANA PALACE SHERATON
USHA KIRAN PALACE
BAY ISLAND
GRAND BAY
VADODARA

BRITISH SAFETY COUNCILS SWORD OF HONOUR


BEST HOTEL IN THE WORLD
6TH ANNUAL GREENTECH SAFETY
AWARD
BEST HERITAGE HOTEL BRAND
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST LUXURY HOTEL OF THE YEAR 2002
ISO 14001

ITC LIMITED & STARWOOD JOIN HANDS FOR LUXURY


COLLECTION IN INDIA

ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC


HOTELS & ANSAL HOTELS WITH ITC

ENTERPRISES EXIST TO SERVE THE SOCIETY


TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY

STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL


STANDARDS

Indian hotel chain, with a heavy emphasis on the great


Indian.
experience (with international standards of
luxury)
Fortune brand, which started off as mid-segment brand,
is now being re-positioned as a first-class business hotel.

TAJ GROUP OF HOTELS

OBEROI GROUP OF HOTELS

Porters
Five
Forces
Analysis
Suppliers
Many available
suppliers
THREAT: LOW

Customer Need
Good Hospitality
Hygiene food and
environment

Potential
Entrants
Global hotel groups
entry
THREAT :
MODERATE

Industry
Competitors
Taj group of hotels
Oberoi groups
Leela group of
hotels
THREAT: HIGH
Substitutes
Small lodges
Middle class
hotels
Palace in wheels
THREAT: HIGH
(because of new
class, Low
otherwise)

Buyers
Global tourists
Medical tourists
Industrialist
people
THREAT: MODERATE

Overall Threat
Level

Moderate

Strength

Weakness

Brand

Management
Sales and Marketing
Group ranks No.2
Excellence of its
cuisine.

Opportunity

Threats

Increase in tourism

Naive in Global Arena.

Luxury hotels competing


on the home turf.
Economic Downturn
Terrorism

KEY SUCCESS FACTORS (KSFS)


Total customer satisfaction

Brand Value

Adequate accounting records in accordance with the


provisions of the Companies Act

ITC Hotels has tied up with Star Alliance, a


consortium of five international airlines,
to launch a scheme to promote its 13 Welcome
group hotel properties in the country.
The Star Alliance partners are United Airlines, Air
Canada, Lufthansa, SAS and Varig.
The Rs 130-crore ITC Hotels Ltd, the megacorp
vehicle for ITC Ltd's Rs 1,100-crore expansion into
the hotels sector, is entering into the heritage
properties segment in a big way.
ITC Hotels, which is keen to tap the heritage
segment, is entering into a joint venture with
Marudhar Hotels, owners of Umaid Bhavan Palace
in Jaipur, for the purpose. The alliance will manage
and market heritage palaces, havelis, forts and

Lavasa's very first hotel is opening under the


Fortune Hotels brand.
Lavasa has already established tie-ups with the
best of international as well as domestic
institutions such as ITC Hotels (Fortune Select) and
Accor (Pullman, Novotel and Grand Mercure) in the
field of hospitality
Tie up with Oxford University (Said Business
School), Girls' Day School Trust (UK), Ecole hotelier
de Lausanne (Switzerland), Symbiosis (Pune) and
Christ University (Bangalore) and NSHM (Kolkata)
in the field of education.
Tie up with Apollo Hospitals in health and
wellness.

In the Edutainment space Lavasa has tied up with


Space World LLC to set up a 65-acre space theme
park that will offer a space-like experience to
visitors.
Talks with its US-based hospitality partner
Starwood Hotel & Resorts - owner of the Sheraton
brand - have entered the final lap and the final
shape of the 30-year old alliance is expected to
emerge over the next three
Starwood has tied up with the Gurgaon-based
Vatika group for bringing to India its Westin brand,
under a management contract agreement

MANAGING
DIRECTOR
GENERAL
MANAGER
F/B
MANAGER

FRONT OFF.
MANAGER

ASST. F/B
MANAGER

ASST. FRONT
OFF.
RESTAURANT MANAGER
MANAGER
MATREE THE LOBBY
MANAGER
HOTEL
SR. CAPTAIN
CAPTAIN

FRONT
OFF. EXEC.
FRONT OFF.
SUPERVISOR

SR. STEWARD FRONT OFF.


ASST.
TRANNEE/
BUS BOY
TRANNEE

HOUSE
KEEPING
MANAGER

HEAD CHEF

MANAGER

HR
MANAGER

ACCOUNTS

SECURITY

MANAGER

ASST.
CHEF

SR. HOUSE
KEEPING
MANAGER
CHEF THE
ASST. HOUSE
PARTY
KEEPING MANAGER
COMMY 3
HOUSE
KEEPING
COMMY 2
SUPERVISOR
HOUSE KEEPING COMMY 1
FLOOR
SUPERVISOR
TRANNEE
CHAMBER MAID

MAINTAINANCE

MAINTAINANCE
ACCOUNTS SECURITY
HR SUPERVISOR
SUPERVISOR
SUPERVISORSUPERVISO

MAINTAINANCE HR EXECUTIVE ACCOUNTAN


EXECUTIVE
T
HR TRANNEE

SECURITY
GUARD

Radisson is a division of Carlson Hospitality


Worldwide, a global leader in hospitality
services encompassing more than 1,530
hotel, resort, restaurant and cruise ship
operations in 80 countries.
Upscale & Luxury Hotels
Radisson continues to expand its presence
in key markets in the Americas, Asia Pacific
and Europe, the Middle East and Africa,
reaching new markets and customers

Radisson Hotels & Resorts, one of the world's


leading, full-service global hotel companies,
operates, manages and franchises more than
400 hotels and resorts in 66 countries.

Radisson is focused on being the hotel of


choice for today's independent-minded
frequent business and leisure travellers who
want more control over their hotel
experience.

A global hotel company distinguished by


great places in great places, a recognized
and trusted brand, building valuable
relationships with the guests it serves and
achieving superior returns for owners and
investors.

As one of the world's leading upscale, fullservice hotel brands, Radisson Hotels &
Resorts manages and franchises full-service
hotels and resorts around the world. From
franchisees and strategic allies to every
manager and employee, the entire Radisson
organizationis committed to providing
warm and engaging hospitality at every
point of guest contact.

Express yourself
- Guests can request stay preferences such as:, room
preferences (high/low floor, near an elevator, smoking or
no-smoking room or no preference), an automated wakeup call time; airport pick up (where available) and other
special requests
"Stay your own way
"Yes I Can! training program
gold points plus guest loyalty program
- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program.

Rewarding travel agents


Radisson is the only hotel company to
offer a patented online loyalty program for
travel agents called Look To Book.
Travel agentsautomatically earn points
toward valuable merchandise and
incentive awards in return for booking
Radisson hotels. This exclusive highly
successful program, which began in 1992,
includes travel agents in 106 countries
worldwide.

Focused

on increasing capital investment to


acquire great hotels in the right markets where
there is high customer demand and the company
can lead by example and set high standards for
the brand
Radisson's

brand strategy is focused on


identifying and enhancing key guest touch points
and enabling choice.

Since January 2001, Radisson has acquired


12 new management agreements -- bringing
the number of hotels managed by Radisson
to 34
Added many of these hotels through
conversion and intelligent renovation
Some of examples are Radisson Plaza hotels
in Philadelphia, Baltimore and Dallas
(Richardson) and major newly-built hotels
such as the Radisson Resort Hill County in
San Antonio

Global partners
Radisson has grown from its home country of the
United States to become a global leader in the
hospitality industry by entering into management
agreements, licensing and through embracing
partnerships with existing hotel companies.

Examples of the company's highly successful


partnerships include Rezidor Hotel Group development
of Radisson Blu hotels and three other Carlson hotel
brands in Europe, the Middle East and Africa, and
Radisson Edwardian Hotels in the United Kingdom.

Partners with worldwide airline programs to


provide guests with frequent flyer mileage
for stays around the world such as British
airways,Gulf air,Asiana airlines,American
airlines and many more.
Radisson also partners with major financial
partners such as American Express, Diners
Club, Discover, Visa and MasterCard and
provides guests with special offers and
promotions

Uniform Franchise Offering Circular (UFOC)


unique in the industry and the franchising
business
streamlined, simplified fee structure and
flexible
tightened its standards for existing hotels
removing hotels which do not meet customer
expectations
adding franchisees representing new hotels
that share its values and commitment to a
consistent guest experience.

new marketing structure to focus its


professionals on brand management,
regional marketing and new revenue
generating national marketing programs
that can also be applied at the regional
level.
The sales team has been realigned to target
new account development, maintenance
and account growth.

Radisson Gold Rewards guest relationship


program that works to build long-term guest
loyalty and attract new customers to the
brand
Look To Book, the industry's premier loyalty
program for travel agents.
A new 19-person division has been created
focused on customer relationship
management practices through the use of
analytics, e-commerce and program
management.

created a centralized hub of hotel-focused services at the


heart of our global reservations and information 'nerve
center' in Omaha,

Business delivery and support services


Radisson's Directors of Hotel Services are the primary
contacts
The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction,
provide support on the opening and converting of new
hotels joining the system, and consult on product, service
and performance improvement. They also educate hotels
on key brand communications and initiatives.

Strengths

Customer satisfaction
strategies
Technological prowess
Well established brand
Global presence

Threats

Growing terrorism
Economic downturn
competitors

Weakness

Only serving the upscale market

Opportunities

Unexplored territories
Globalisation

Porters

five forces
model

Radisson Group - Hotels and Resorts In India with hotels in


Varanasi, Noida, Delhi, Jalandhar, & Chennai
Radisson Hotel Chennai
Radisson Hotel Delhi
Radisson White Sands Resort, Goa
Radisson Hotel Jalandhar
Radisson Hotel Noida
Radisson Hotel Varanasi
The fort Radisson Near Calcutta
Radisson Plaza, Kumarakom
Radisson Resort and Spa, Alibaug
Radisson Jass Hotel, Shimla
Radisson Jass Hotel, Khajuraho
Radisson Plaza, Udaipur

Prepared & Presented by : Sowmya B.K

IHG (InterContinental Hotels Group) is the worlds largest hotel group


by number of rooms.

IHG owns, 7 major hotel brands over 160 million stays per year and
more than 600,000 guest rooms, over 4150 hotels across 100
countries and territories around the world.

The Group owns a portfolio of well recognized and respected hotel


brands including
1. InterContinental Hotels & Resorts
2. Hotel Indigo
3. Crowne Plaza Hotels & Resorts
4. Holiday Inn Hotels and Resorts
5. Holiday Inn Express
6. Staybridge Suites and
7. Candlewood Suites
Manages the worlds largest hotel loyalty programme, Priority
Club Rewards with 40 million members worldwide.

Improving the performance of our brands by,


Using our insight to make our brands the first choice for
guests
Delivering consistent customer experiences
Generating excellent returns from our hotels
Improving hotel revenue by encouraging guest visits
Improving the efficiency of our hotels and operating
processes
Putting our market scale and knowledge to good use
Using our worldwide scale and experience to convert
more hotels to our brands
Making the most of our global presence guests choose
brands they know when they travel
Strengthening our organization
Investing in our people and our ability to do
business
Building strong partnerships within our own
company & with our owners across the world

We operate hotels in three different ways


as a franchisor, a manager and on an owned
and leased basis.
Franchising
This is the largest part of our business: over
3,500 hotels operate under franchise
agreements.
Managing
We manage 585 hotels worldwide.
Owning
We own 16 hotels worldwide (less than 1%
of the portfolio).

Bran
d

Owned

IHG

Managed IHG

Franchis

IHG

Marke
ting
and
Distri
butio
n

Staff

Owner
ship

IHG

IHG

IHG

IHG
supplies
at least
Thirdthe
party
general
manage
rs

IHG

Third-

IHG

Third-

Capital

IHG
Incom
e

High

All
revenu
e

Low or
none

Fee %
of total
revenu
e plus
% of
net
income

None

Fee %
of
rooms

The Intercontinental Hotels Group have highly fragmented


and competitive, forces as they are commanding single-digit
market share at best.
IHG's largest competitors are
I.
Marriott International (MAR)
II. Starwood Hotels & Resorts Worldwide (HOT)
III. Wyndham Worldwide (WYN)
IV. Four Seasons Hotels
V. Hilton Hotels (HLT),
VI. private French company onwed Accor S.A.
IHG is distinct from its competitors in that the dominant part
of its business is management and franchising. While many of
its competitors are moving towards owning fewer hotels, IHG
has a substantial lead over them.
For instance, Marriott International (MAR) earns 25% of
its revenue
from managing and franchising hotels, in
comparison to IHG's 63.5%
IHG controls 8% of branded rooms worldwide, and 3% of all
hotel rooms.

Strong: .
Food
Luxury
Weak:
Comfortness
1. Guests First choices,
2. Online services
Brand Value
1. Big business Model
2. Corporate preferred
Ambience 1. Guests First choice,
2. Exotic locations in different locations of the world
Excellent Services
1. Pick up Drop facility, Travel Tour destinations,
2. Early bird offers (in Off seasons)

Weak :
1. Acentic, a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2.

Launched new web marketing and distribution initiative in


partnership with online video solutions platform Turn Here Inc.
via Travel Distribution News

3.

On Site Parking Facilities & Services


Parking is available for our overnight hotel guests, visitors,
restaurant, bar, and spa patrons with valet service.
The Business Center is a full service business center. Full
services include copying, printing, fax, high speed internet and
secretarial services.
Members spent more on iPods, Global Positioning Systems and
digital cameras - a sign of people holding tighter to their
wallets

4.

5.

Strong:
Not targeting the affluent population
Weak:.
Founder of International Hotels and Environment
Initiative (IHEI). The environment and local
communities remain at the heart of IHG's global
corporate responsibility focus
World's largest hotel loyalty programmer, Priority Club
Rewards, with 42 million members worldwide
Service:
The Business Center is a full service business center. Full
services include copying, printing, fax, high speed
internet and secretarial services.
IHG featured 12 call centers around the world , doing 700
transactions per week is core of the operations system,
has brought $5.7 billon in room revenue in the year 2007

1.

2.

Fluctuations in international tourist arrivals:


The total dependency on foreign tourists can be risky, as
there are wide fluctuations in international tourism.
Domestic tourism needs to be given equal importance and
measures should be taken to promote it.

2.Increasing competition:
I. Several international majors like the Four Seasons, ShangriLa and Aman Resorts are entering the Indian markets.
II. Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race.
III. This will increase the competition for the existing Indian
hotel majors.

1.
2.
3.
4.
5.
6.
7.
8.
9.

Operating system
Hotel distribution
Advertising and marketing
Priority Club Rewards
Web presence
Reservation system
Sales force
Leading loyalty programme
Strong management

1.

2.

3.

4.

Large exposure to the United States market would hurt


hotels in the event of a downturn
The branded hotel industry is growing strongly,
especially in emerging markets like China
Decreased availability of financing is slowing hotel
construction and expansion.
Hotels are extremely capital-intensive to own and
lease, and many hotel developers rely on financing to
build hotels. As a result of the credit crunch,
financing for such large-scale projects has become
hard to find.
High Oil Prices make travel more expensive, hurting
hotels
Susceptible to political events: The internal security
scenario and social unrest also hamper the foreign
tourist arrival rates.

1.

2.

3.

4.

5.

Access to the internet is opening up the vista of


travel to a far wider cross section of people.
Emergence of low-cost airlines now helps make
long-distance travel something that everyone can
enjoy.
Gradual removal of travel restrictions to and from
some of the worlds largest countries, such as
China.
People are increasingly defining themselves by the
brands they use, and hotels are no different.
Brands represent known quantities and offer
predictable returns and, as ownership of hotels
consolidates, expect to see demand for brands
rising in parallel

1.

2.

3.

4.

Global economic downturn, the world's largest


hotel operator, IHG (InterContinental Hotels
Group), is enticing the public to travel by offering
its hotel rooms at cheaper rates.
Responded with their own willingness to consider
alternatives to city centers as well as midscale
brands.
Midscale runs the lowest of occupancy, they have
the rooms available, they might be less inclined to
charge
People shift brands in these tough times.
There is definitely softening out there, and
they are going to be shifting in people's
buying
patterns

IHG and The Family of Orange Lake Resorts Announce


Strategic Alliance to Create a New Timeshare Brand, Holiday
Inn Club Vacations (HCV)
In December 2008 with Orange Lake's flagship villa property
in Orlando, Florida, HCV marks InterContinental Hotels
Group's first venture into the timeshare market, one of the
fastest growing segments of the U.S. holiday and vacation
industry.
The alliance coincides with the $1 billion global re-launch of
the Holiday Inn brand, currently in progress

[Source: American Resort Development Association (ARDA)]

The marketing and licensing agreement also


includes: -1.

2.

3.

4.

The construction of a flagship Holiday Inn Resort hotel on


the Orange Lake site in Orlando
The marketing and rental of available timeshare villas
through IHG's extensive reservation system and distribution
channels, including Priority Club(R) Rewards, the world's
largest hotel loyalty program with over 39 million members
Participation in the Priority Club Rewards program including
earning of Priority Club points on rentals with qualified rates
and redemption for room nights
The formation of the Holiday Inn Club(TM) exchange
program which will allow members of Holiday Inn Club
Vacations to exchange timeshare weeks for hotel nights at
over 4,000 hotels in the IHG family of brands.

[Source: American Resort Development Association (ARDA)]

Global Seven distinct brands

Luxury full service to economy extended stay

People at IHG are community of Shareholders,


employees, licensees & partners living across the
world

IHG is privileged to serve & align with diverse


group of owners and franchisees

The next few years will be an era of extensive growth and


diversification for InterContinental Hotels Group across the
MENA region, said Tom Rowntree, Vice President, Sales &
Marketing, Middle East & Africa

In the upscale travel sector, IHG is building on its existing


portfolio of properties in IHG hotels& Resorts and Crowne Plaza
brands

At least three Crowne Plaza properties in the Middle East over


the next two years

Four property deals, amounting to 558 new rooms, in the


pipeline, in the UAE, Egypt and Kuwait

Signed a deal with Shimao Group in China, to open six new


hotels under three brands in four cities by 2013

Strong value personal, family time, and strive to


provide team members gain balance.(equal time
shifts)
Within an atmosphere of appreciation and
respect, we are zealous in our belief of equality
and pursue an active
Through individualized training programs tailored
for all levels of the organization, you'll achieve
higher performance and more satisfaction from
work than ever diversity program.

Do the right thing

Show we care

Aim higher

Celebrate difference

Work better together

Hotels in India

Hotels in India :

California
agra hotels(1)
Anaheim - Resort Area
canacona
Chatsworth
hotels(1)
Fairfield - Napa Valley Area cavelossim
Alabama
hotels(1)
Irvine East/Lake Forest
gurgaon hotels(1)
Palmdale
Gulf Shores
RocklinSacramento Natomasjaipur hotels(1)
Montgomery
manli hotels(1)
San Diego - Rancho Bernardo
A
Eastchase
mumbai hotels(3)
rea
Arizona

San
Diego
Sorrento
Mesa
Phoenix - Glendale
new delhi
San Francisco Airport
hotels(2)
San Jose
Arkansas
ooty hotels(1)
Bentonville - RogersSilicon Valley - Milpitas
Sunnyvale
Fayetteville
Torrance/Redondo Beach
Hot Springs
United States

Taj Hotel established on December16, 1903


Taj Hotels resorts &places comprises 57 hotels in 40
location across india.
18 International Hotels in the
Malaysia,Australia.UK,USA,Sri lanka, Africa.
Taj is recognised as the premier Hospitality provider.
Innovator in dining:- Taj was the first to introduce
thai,Italian ,Mexican into the country.

Apart from strengthing our position in the


domestic market. We have adopted a vision to
make Taj brand more popular in the
International. The only way to do it is to either
acquire premium hotels or enter into
management contracts.

Embrace talent and harness expertise to


leverage standards of excellence in the art of
hospitality to grow our international
presence.increase domestic dominance and create
value for all stakeholders.

Taj group has used the Taj name for all its
operations to leverage the brand equity
commanded by the name Taj.
Taj brand is playing an increasing role of driving
revenues
Taj group plans to add around 12 Hotels in the
next 3
years .
Taj facilitates the expansion to other segment by
endorsing the sub-brands with their parents brand
names.

A higher emphasis was placed on the business


segment as the profits are higher (this market
being less price-sensitive) as compared to the
luxury segment.
There was a proliferation of the Taj Presidency
hotels not only in new cities, but also smaller
towns.
The action plan is more opportunities, adding to
and complementing the brand

Health & Fitness facility to its Guests.


Latest cardico vascular machines, strengthtraining equipment.
Spa also includes steam rooms
&sauna,specialized treatment rooms.
swimming pool, Gardens, Waterfall
The beauty saloon of the Taj hotel offer a wide
range of beauty and hair treatment for men
&women.

Brand loyalty
Credibility
Huge Reputation
Patent protection

High cost service


Not proper network in
semiurban
Lack of safety measure

Rising income
Globalization
New Geographical
location
Fluctuations in
international
tourist arrivals
Increasing competition
Terrorism

Porters
Five
Forces
Analysis
Suppliers
Many available
suppliers
THREAT: LOW

Potential
Entrants
Global hotel groups
entry
THREAT :
MODERATE

Industry
Competitors
Oberoi groups
Leela group of
hotels
THREAT: HIGH

Buyers
Global tourists
Medical tourists
Industrialist people
THREAT: MODERATE

Customer Need
Good Hospitality
Hygiene food and
environment

Substitutes
Small lodges
THREAT: HIGH
(because of new
class, Low
otherwise)

Technology related:-Used of advance technology in hotel

premises.
Manufacturing- related:- High utilization of fixed assets.
Quality control know-how.
Serving customer according to their
specification.
Distribution-related:- Presence of hotel chain at various places.
A strong network.
Marketing related:- Breadth of product line and product
selection.
Personalized customer services.
A well-known and well-respected brand
name.

Taj Hotel Resorts and Palaces signed a


marketing alliance with Okura Hotels and Resorts
of Japan.
After entering into strategic marketing alliances
with Silversea Cruises and Korea's Shilla Hotels &
Resorts, Taj Hotels Resorts and Palaces has
entered into a strategic marketing alliance with
Okura Hotels & Resorts, one of the largest
international hotel groups in Japan.

The Indian Hotels Company Limited (IHCL), which owns


and operates Taj Hotels, Resorts and Palaces, acquired
the 100-room W Sydney from the Harileela Group for
A$36 million. The property was re-launched as BLUE
Sydney, a Taj Hotel in February 2006.

The company will launch the first luxury


service apartments/residences through its
Wellington Mews project later this year,
followed by luxury residences at Taj Lands
End, Mumbai.
Indian Hotels plans to have a presence in
key international cities such as New York,
Los Angeles, Singapore as well leisure
destinations, and in fast growing markets

ORCHID
HOTELS
SHEPHALI NIRMALKER

Incorporated in january 3 1986.


Kamat's is now a large hospitality Group with
interests in Luxury Hotels, Budget Hotels &
Restaurants, Family Leisure & Sports Clubs,
Travel Business, Catering & Educational
Institutions, Departmental Stores and of course
Restaurants.

Asia's first certified eco-friendly five-star


hotel and world's only Ecotel to be
certified as ISO 14001.

The orchid,asias first 5 star ecotel Hotel ,is


committed to enhancing the guest
experience while setting a new standard of
environmental responsibility by conserving
natural resources,educating ,enlightening
and motivating our staff ,and cultivating
community relationships.

To be the preferred group of


hotels for the discerning global
traveler

They have established themselves as a


ecotel
It is the largest ecotel in ASIA.
They have awarded with the ecotel
certificate.

To carry on business ,management and


marketing of Hotels ,resorts.
To sell,serve and to distribute and to
manage and to market the manufacture
of,selling,serving and distribution of
comestible,eatables,victuals,meat,bread,bre
adstuff and all types of food stuff and
humanconsumables.

To sell and serve and distribute and to


manage ,market ,selling ,serving and
distributing of softdrink,aerated
water,beverages,both natural and
artificial,fresh and canned vegetables and
meats,fresh and canned food stuffs ,fresh
and canned fruits.
To carry on the business of travel,hirers of
motor,caterers for public.

STRENGTH
Largest hotel chain in
Bangalore &
one of the recognized names in
hospitality sector.
Located at prime location, with
easy
access to airport, railway station.
Presence across different price
categories helps wider customer
base
Presence of popular food &
Beverage
outlets. WEAKNESS

chains clientele.
compare to
Small
Focus hotel
on business
other
established player
Current presence only in one
state.
ROHL owns only one hotel in
Bangalore, other hotels are under
lease agreement.
Any delay in execution of project

THREAT

Slowdown in economic
development
of the country
Terrorism & Geo- political
tension
Operation of hotel is associated
with risks in volatile property
market.
Lack of proper infrastructure in
terms of shortage of water &
electricity
OPPORTUNITY

Expansion of presence in
other major
cities like Pune, Hyderabad,
Jaipur
etc.
Robust growth for Hotel sector
in
India.

Subsitute
product
High in peak season

Bargaining
power of
supplier

Limited
due to
higher
competi
tion,
especial
ly in the
metros.

Competiti
on
Intense
in metro
cities ,slow
picking in
secondary cities
Low due to High capital
costs.
Potential new
entrants

Higher
in metro
cities
due
to
increasi
ng room
supply

Bargaining
power of
buyers

Focus business clientele.


Combination of ownership and asset-light
strategy.
Expanding presence to other major cities.
Stand-alone profitability.
Acquisitions and greenfield ventures.

Strong value proposition.


Low set-up cost.
Presence across different categories of
Hotels.
Locational advantage.
Strong management team and motivated
workforce.
Easy access to talented pool human
resource.
Presence of popular food and beverages.

'Deluxe

Room
Executive Suite
Club Prive Room
Club Prive Suite
Orchid Suite
Presidential Suite

Additional facilities
1.
Rooftop Swimming Pool.
2. A top-of-the-world feeling,overlooking the
busy airport and the Mumbai skyline.
3. Fitness Centre.
4. Enjoy a brisk work-out at our state-of-theart fitness centre.
5. Complimentary Airport transfers.
6. A Travel desk for onward arrangement.

Icon hospitality private limited.

Royal orchid hyderabad ltd.

Photographs of facilities provided

Eco-friendly