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‡ A paid form of non personal presentation of any organization, good, idea or service by an identified sponsor.

Nature of Advertising
‡ ‡ ‡ ‡ Paid form Non personal presentation Organization, good, idea or service Identified sponsor

Scope of advertising
‡ Producers
± ± ± ± ± ± To consumers Trade advertising Potential employees Public relations Business advertising International advertising

‡ Retailers and wholesalers ‡ Govt., social institutions and groups ‡ Individuals

Trade Advertising

Public Service Advertising

By Govt. Institution

By Govt. Institution

By Govt. Institution

Ad by Retailer

Ad by Individual