Professional Documents
Culture Documents
Design Brief
Conte
xt
Most commercially available lamps are very standard and unexciting and quite dull in their
design. However, it is noted that their purpose is still fulfilled, as it provides high intensity
lighting for rooms, yet they are offering new and modern consumers less aspects for the
lamps to being sold. Attractiveness has differed and altered a lot from the past as the
typical yellow/white light is not appealing to the target market. In the modern era the more
vibrant and more extravagant the colours the better. Likewise, the themes of lamps have
Proble
not been updating to maintain the latest fashion in the present era.
m
I frequently find that my desktop often feels empty, and my room seems quite dark. While I
am studying, the low level of light in my room prevents me from studying quietly in my
room away from any distraction, this can cause a disruption to students education and may
affect their grades.. On the other hand my brother has a desk lamp, but after much analysis
of such desk lamps, it has revealed that it uses and wastes large amounts of area on the
desk. Likewise, another issue is that the design on the lamp is typical, unattractive and
gives off rather a dull coloured glow. Other issues include the lack of innovative and
attractive themes and vibrant colours which will fascinate and charm the current
generation. Another issue that I have found is that a lamp only seems to have one purpose,
which is quite outdated in the present multitasking world i.e. a clock or docking station.
Design
After much research on the internet and various marketing websites, I couldnt find a
Brief
product
could overcome
thus highlighting
a gap into
the
I plan onthat
developing
a design my
thatproblem
will consider
and give resolution
allmarket.
of the issues that I
have mentioned, while still ensuring that the product also meets its original specification
i.e., to provide lighting to the area, ensure it is an appropriate height for a desktop, also the
dimensions should be appropriate for an average desk and take up minimal space, also It
must have a unique yet quite an appealing and modern theme with a lot of vibrant colours,
so it is appealing to the target market.
Manazir Najib
Candidate No.2425
Centre No.52423
AS
Problem Analysis
Research Plan
&
Before I proceed on my focused research of my product, it was necessary to analyse the problem, context and design brief in further detail. To achieve this,
I decided to devise a table with questions, answers and as an extra there is a column for possible research that I may need to conduct during the next
stage.
Question
Answer
Possible Research
It has been a problem for many youngsters, as they feel like there rooms
are too dark, or the lighting is not sufficient enough for work conditions.
Likewise, insufficient lighting can repel away students from studying in
their rooms. So appropriate lighting will encourage young students to
work in their rooms and focus hard on their studies.
In this modern era vibrant and bright colours are quite popular in the
market. So are contrasting colours like a mixture of black and white.
Bright colours are really appealing to the target market and can improve
sales.
Manazir Najib
Candidate No.2425
Centre No.52423
AS
Mood Board
Manazir Najib
Candidate No.2425
Centre No.52423
AS
Target Market
Research
Manazir Najib
Candidate No.2425
Results of
Questionnaire
1. From questioning the target market it was pretty obvious of which themes were
current and popular in the present culture. So I decided to design a chart to represent
these themes.
2. Many of the target market have said that their lighting is very poor, which affects their
eyes while studying at night. Likewise some younger children are in fact afraid of the
dark, which they say can affect their studies as they cannot concentrate on their
education.
3. Some of the clients offered a lot of great advice and what they would like to see in a
lamp. Some said, that it would be better if a lamp could hold items, i.e. CDs or mugs.
However the majority of the people liked the idea of a lamp with clock faces as it
would be a very innovative design idea.
4. Everyone basically agreed on the same answer, that a lamp must provide efficient and
sufficient lighting for a safe and lively working place. Other than the main lighting,
some suggested that a popular lamp would have something unique, either in style,
appearance or even the actual design and layout of the lamp.
5. This was a very typical answer, the majority say that they would store a lamp on their
desks or bedside table, where they feel comfortable to work or where the lighting is
poor and is affecting them.
6. Most of the target market have had previous experiences with other lamps, which they
say are too dull and in fact doesnt fulfil its proper function of providing sufficient
lighting. Another problem that was aroused was that many lamps, are not the most
attractive which can put off the target market from ever purchasing that product.
7. On average the target market have decided to provide a decent price of 20-30.
8. Most believe that a product costing above 30 should last about 5-8 years. This means
that I must use robust materials and suitable joints to achieve this.
9. Many believe that the lamp shouldnt be huge or too small. Many suggested an
appropriate size would be able to fit on a desk, without using up or wasting much
Centre No.52423
AS
Client Interview
Research
What is your preferred design style and how can
I present it into my product?
I love and vibrant colours, especially lime green, which I believe
can be implemented by designing the product with various
themes. Like rainbows, or disco themes or even some games
like Minecraft.
Manazir Najib
Candidate No.2425
Centre No.52423
AS
Workshop Testing
Research
Manazir Najib
Candidate No.2425
Centre No.52423
AS
Product Analysis
Describe
This is a very unique and vibrant lamp. The lamp itself is shaped like a mushroom, which seems to have been made from HIPs and formed by
blow moulding or vacuumed formed each individual piece, so is a mass produced product. The individual sections would have been fixed
together on a assembly line. Although it is not possible to blow mould in school, its possible to vacuum form, and I may be able to use some of
the sections that have been in fact vacuum formed. It also has a sturdy base, possible made from injection moulded PP.
Analyse
This product is seems portable, and lightweight as it is made from plastics, like HIPs or Acrylic, which are quite lightweight. Likewise, the product
seems electrically safe, as there are no wires involved as it seems to be battery operated. Likewise, it is very vibrant in colours so it should
appeal to the modern era. Likewise, it has a stable base, which means the lamp would give appropriate lighting and stand upright.
Feasibility
This product will be difficult to make using school mechanisms, but changes have to be made so that it is appropriate. The base can be made
from a dark wood, like Walnut, which can be cut into a circle using a hegnar saw. Similarly, the top could be made from vacuum forming using
Describe
vibrant
coloured
HIPS. plastic, like black acrylic or PP, therefore this is a mass produced product. I think it is
This unique lamp seems to be made
from
dark coloured
made from PP as it is tough, high impact resistant and fairly lightweight. There are evidences within the image that there have been some
process used like line bending. There are slots and slits on the sides of the lamp box, which allow for light to illuminate the room, but not any
typical way, but instead give of a fancy patterned glow. It has a black theme, so that the main body is opaque and no light can be seen through
it, concealing the bulb, which is safe and out of reach from little children or pets.
Analyse
This lamp too has a unique design, but this one is rather dull in colour. This focuses mainly on the lighting and the pattern of lighting produced,
which will probably suit the elder part of the target market. The box initially seems very lightweight and seems to be robust enough to sustain
repeated knock and bumps. The lamp is designed to be hung high on the walls, which keep children away from danger. This toy addresses some
of the elements within my design brief.
Feasibility
This product seem to be quite simple to make within our school workshops, but a few modification may be needed. The main carcass can be
Describe
made using acrylic and line bending
it, or using the laser cutter for the slot holes for the lighting to pass through. Likewise, I could smooth out
This design
seems
very
intriguing, as it shows new mechanics that I could use in my product. There are hinges attached to the lamp curtain
the edges and chamfer them, so children
are not
at any
risks.
which can be opened which provides a high intensity light. The curtains seem to be made from a cloth type material. Similarly, the base and the
stand seem to have been made by metals, such as aluminium as there is a shine, aluminium is quite soft so it is fairly malleable, and can be
made into the disc shape of the base. The product seem to have been mass produced with individual pieces.
Analyse
The added feature of the lamp curtains opening show match my design brief as it shows that it will sustain in to modern society as this shows it
can multitask. The product may be heavy as to proportions, more than half the weight is metal. However, aluminium is still a fairly light metal,
likewise it is tough and has a good weight to strength ratio so it can withstand tear. The opening curtain, could attract children and pets towards
this electrical appliance, which could be fairly hazardous to little children and their health.
Feasibility
The making of this product within the workshop is certainly possible, but some material modifications may be necessary. The curtains could be
easily made from vacuum forming, similarly, it can be made by using a jig and flex-ply, which will add texture to the design. The stand can be
made aluminium rods, and the base can be altered to be made using the laser cutter, to keep it lightweight and portable.
Manazir Najib
Candidate No.2425
Centre No.52423
AS
Product Analysis
Describe
From first sight the lamp seems to have been made from vacuumed formed HIPS , PP and clear acrylic. It is fairly obvious like the others, that this
product has individual pieces mass produced, and then attached using adhesives like epoxy resin specifically for plastics.
Analyse
This lamp has a very innovative idea, which strikes the eye at first glance. The storage of the wires underneath the lamp, gives me ideas and is
helpful and compliments my design brief. The idea of storing the cable inside, prevents the wire from breaking, keeping it sustainable, and likewise it
is also a safety precaution, so children dont trip on them. Similarly, the lamp is made from bright red plastic which seems quite appealing to the
target market. Due the uses of mainly plastics, this product seems to be quite lightweight and can be carried easily, verifying it as portable. Also the
base has a large surface area, so provides a stable base.
Feasibility
There is a very simple design to this product, and some of which I may use in my own. Initially making this in the work shop would be no problem. As
the curtain can be made from line bending acrylic, or vacuum forming and the same goes for the base.
Describe
Initial thoughts say that the lamp is a mass batch product made from PP or HIPS, via blow moulding as it is hollow in the middle. Including that the
base seems to be made from a metal disc, mostly likely to be aluminium due to the shine. The lamp has some bright colours which is quite attractive
to the market.
Analyse
This I quite a unique design, as it shows a typical traditional lamp, split which is now used for storage of a book. This gives a modern theme to the
lamp and can be associated with my design brief. This new innovative ideas can attract more consumers. Similarly the use of plastics make it
portable and lightweight, so there is no danger of dropping it. Similarly, PP is tough and durable and can withstand deforming. The book storage in
the middle is a very clever storage which could be incorporated in my design as it is very unique. Likewise the metal disc provides a sturdy and
stable base.
Feasibility
This wouldnt be the ideal product to make within our workshop, as blow moulding is not available here. However, some alterations can be made, ie
making the initial lamp carcass by vacuum forming clear HIPS which would allow light to pass through. Similarly the base could be made using the
Describe
laser cutter, creating a disc from a dark wood like Walnut of Mahogany.
This lamp indeed seem to be made from blow moulding PP. This is a fairly complex shape, with a knurled aluminium cylinder on top. There is also a
clock near the base which is a digital clock.
Analyse
This idea is very original, and should be very appealing to the target market for its innovative design. It also has a large surface area at the base for
stability, and the top is fairly thin and light so it doesnt collapse. The theme is obviously based of a typical lightbulb. The product seems quite small
and fairly light weight and should be easily portable. Plus it seems to be battery operated so no need for electrical precautions.
Feasibility
This design would in fact be very impossible to make in out workshop, as we do not have the mechanics for blow moulding. However, I chose this
product not for the lamp, but due to the idea of a clock being incorporated into a lamp. This give me ideas which I can develop and build into my
own design. This gives me ideas of the themes and appearances that would best suit a lamp and a clock.
Manazir Najib
Candidate No.2425
Centre No.52423
AS
Anthropometrics
Associated Product
Research
Stands
Manazir
Candidate
No.2425
I picked outNajib
the most commonly
used bulb heads,
which vary from 26mm to 27mm, this gives me
Stands
I researched the market and found a range of stands and styles I could use and would be
ideal for my lamp which will suit my design brief. I have asked a few members of the
target market and the majority prefer the brass coiled stand, as it is quite unique and
attractive. The other favourites were aluminium and wooden stands.
Aluminum Stands
Centre No.52423
AS