Coca Cola

Presentation

Road Map
History
Some Interesting Facts
About
Company Profile
Mission & Vision
Market Share
Marketing 4 Ps
Conclusion

1886

Coca Cola

BORN
In a drug store

1891

Coca Colas first

BOTTLING
occurred

1899

The first
bottling

1909

400Coca-Cola
plants

AGREEMENT BOTTLING
was done

were operating

1930

1960

The company started

moving

New

GLOBALY

BRANDS
were Introduced

1960

1996

Started Operations in

All rights to

PAKISTAN

CCBPL

Some Interesting Facts About

Coca Cola

Coca-Cola was made for the

cure of

headache

and other illnesses

Sales for the first year

were only

$50

Only
servings of the soft drink were sold
9
each day

Now number of coke bottles sold each da

1.8 billion

Coca-Cola
is themost recognized word in
the world after

Okay

In 2012

162 B

Enterprise Value

In 2012

115 B
Total GDP

Total number of Coca-Cola Products

3,500

Number of worldwide Coke employees

150,900

Company Profile
Name

The Coca Cola Company

Industries served Beverages

Geographic areas
served

Worldwide

Headquarters

Atlanta, Georgia, U.S.

Current CEO

Muhtar Kent

Revenue

$ 48.01 billion (2012)

Profit

$ 9.01 billion (2012)

Employees

150,900

Mission
To refresh the world...
To inspire moments of optimism and
happiness...
To create value and make a difference.

Vision
People:Be a great place to work where
people are inspired to be the best they can be.
Portfolio:Bring to the world a portfolio of
quality beverage brands that anticipate and
satisfy people's desires and needs.
Partners:Nurture a winning network of
customers and suppliers, together we create
mutual, enduring value.

Vision
Planet:Be a responsible citizen that
makes a difference by helping build and
support sustainable communities.
Profit:Maximize long-term return to
shareowners while being mindful of our
overall responsibilities.
Productivity:Be a highly effective, lean
and fast-moving organization.

Values
Focus on the Market
Work Smart
Act Like Owners
Be the Brand

Worldwide Share

Market Share in Pakistan

Others; 5%
Coca-Cola; 30%
Pepsi ; 65%

Global Competitors
PepsiCo Inc.
Dr Pepper
Snapple Group, Inc.
Unilever,
Groupe Danone,
Kraft Foods Inc.,
Nestl S.A. and others.

Some Local Competitors

Main Competitor
Pepsi
Other Competitors
Gourmet
Pakola

Marketing Mix 4 Ps

Product

oca Cola has the big chain of Product line

Over

3,50
0

Products

Price
Earlier Coke used

cost based pricing

As competition started, now Coke has

shifted to

competitive pricing
strategy

VS

Place

Target Market is Entire Planet

Segmentation
Cokes commercials basically
based on young generations.

Promotion
Getting shelves at Eye Catching
Position
Print media
Tv commercial
Billboards and holdings etc

Chronology of Slogans
2001 life is good
2003 Jo Chaho Hojae Coca-Cola enjoy
2006 Thanda Matlab Coca-Cola
2007 Kha Le Pee Le Jee Le
("eat drink live")

Other Promotion Activities

Coca-Cola
Concerts

Coke Ramzan Offer

Video Here