2015

18SEP15

2015 Passenger Monthly Flow
January/July ‐ Domestic and International
INTERNATIONAL

PASSENGER FLOW

DOMESTIC INTERNATIONAL

DOMESTIC

35%

DEPARTURE

7,305,772

4,009,254

65%

Source: http://www.gru.com.br/pt‐br/Estatisticas

ARRIVAL

7,556,174

3,832387

TOTAL

14,861,946

7,841,641

Total

Audience Profile
Total number of people who saw advertisements in the
airport in the last 30 days ‐ static & digital.
People with + 10 years old.
AGE

TOTAL – 1,191,000 GENDER

12%

10‐ 19

54%

MEN

59%

20‐39

46%

WOMEN

29%

40+

SOCIAL ECONOMIC
CLASS
70%

Upper/Upper Middle

28%

Middle

EDUCATION (COMPLETED)
55%

COLLEGE EDUCATION

39%

HIGH SCHOOL

An Audience
with
the Power of Influence 6%andELEMENTARY
2%
Middle Lower/Lower
SCHOOL
Persuasion.
Source: Ipsos ‐ São Paulo Metropolitan Area ‐ January to December / 2014

Out‐of‐home Primetime Media
BOARDING
GATE

EXIT

BOARDING
AREA

30 MIN.

30 MIN.

BOARDING:
IN TRANSIT

3 HOURS

CHECK‐IN

50 MIN.

40 MIN.

5 MIN.

IN TRANSIT

LOBBY

10 MIN.

10 MIN.

ARRIVAL:

1
HOUR
BAGGAGE

30 MIN.
SECURITY
CONTROLS

Restricted Area

CAROUSSEL

25 MIN.

SECURITY
CHECK

10 MIN.

Why to Advertise in Guarulhos Airport?
In 2014 more than 39 million passengers passed through Guarulhos Airport, an
average of 3.2 million / month. About 38 thousand employees work daily at the
airport. (1)

Increased awareness of brand advertisers due to the public and the environment.
70% upper and upper middle socio‐economic classes / 55% have higher
education.(2)

16 million vehicles passed through the access road to the airport in 2014. (3)
TM

The audience spends more time in contact with the advertising at the airport
compared to other media, increasing the message exposure.

Source: *GRU Airport. ** Ipsos Marplan Jan a Dec/14 (São Paulo MetropoitanArea). *** Modern Airport Media/Dersa/Ministério dos Transportes

Sao Paulo Guarulhos, known as GRU Airport, is the most important and busiest
airport in Latin America.

Today 41 Airlines
Operate in
Guarulhos Airport:

Aerolineas Argentinas
Aero Mexico
Air Canada
Air China
Air Europa
Air France
Alitalia
American Airlines
Austral
Avianca

Cubana de Aviación
Delta Airlines
Emirates
Ethiad
Ethiopian
Gol
Iberia
KLM
Gol International

Korean Air
Lan
Lufthansa

Royal Air Maroc
Singapore Airlines
Sky Airline
South African
Swiss
Taag
Taca
TAM
TAM International
Tame

Guarulhos Airport: More than 59 International
Destinations in 37 Countries

The Main Gateway
and Departure
from Brazil

Abu Dhabi, UAE
Addis Abeba, ETHIOPIA
Amsterdam, NETHERLANDS
Asunción, PARAGUAY
Atlanta, USA
Barcelona, SPAIN
Beijing, CHINA
Bogota, COLOMBIA
Bridgetown, BARBADOS
Buenos Aires, ARGENTINA
Cancún, MEXICO
Caracas, VENEZUELA
Casablanca, MOROCCO
Chicago, USA
Ciudad del Este, PARAGUAY
Cochabamba, BOLIVIA
Cordoba, SPAIN
Dallas, USA
Detroit, USA
Doha, QATAR
Dubai, UAE
Frankfurt, GERMANY
Houston, USA
Istanbul, TURKEY
Johannesburg, SOUTH AFRICA
Lima, PERU
Lisbon, PORTUGAL
Lome, TOGO
London, UNITED KINGDOM

Luanda, ANGOLA
Madrid, SPAIN
Mexico City, MEXICO
Miami, USA
Milan, ITALY
Montevideo, URUGUAY
Munich, GERMANY
New Jersey, USA
New York, USA
Oranjestad, ARUBA
Orlando, USA
Panama City, PANAMA
Paris, FRANCE
Porto, PORTUGAL
Punta Cana, DOM. REPUBLIC
Punta del Este, URUGUAY
Quito, ECUADOR
Rome, ITALY
Rosario, ARGENTINA
Santa Cruz de la Sierra, BOLIVIA
San Jose, COSTA RICA
Santiago, CHILE
Santo Domingo, DOM. REPUBLIC
Seoul, SOUTH KOREA
Singapore, SINGAPORE
Toronto, CANADA
Washington, USA
Willemstad, CURACAO

Zurich, SWITZERLAND

InternationalBrand Shops
Apple
Coach
Desigual
Ducati
Emporio Armani
FNAC

FOM
GAP
Hublot
Hudson News
H. Stern
Hugo Boss

Kate Spade
Lacoste
National Geographic
Scarf Me
Sunglass Hut
Track&Field
Victoria´s Secret

Flow of International Passengers ‐ Terminals 2 and 3
Terminal 2
(January 2014 to February 2015)

Terminal 3
(May 2014 to February 2015)

Boarding

3,048,258 (47%)

2,485,821 (54%)

Departure

3,427,715 (53%)

2,089,143 (46%)

Total

6,475,974 (100%)

4,574,964 (100%)

Location

Source: GRU Aiport/ Modern Airport Media

Airports:
The Best Place to Advertise
Consumer Products and Gifts
TOP 5 BEST SELLING PRODUCTS
·
·
·
·
·

Perfume and Beauty Products
Alcoholic Beverages
Newspapers and Magazines
Soft Drinks
Books

TOP 3 GIFTS
· Perfumes (67%)
· Alcoholic Beverages (51%)

Total Population Over 18 Years Old
in the São Paulo Metropolitan Area
Total Population with High Purchasing Power Over

18 Years Old in the São Paulo Metropolitan Area

150,000 Saw Advertising in Airports
Completed College Education

Has a Job that Requires
College Education

Source: Ipsos ‐ São Paulo Metropolitan Area ‐ January to December / 2014 * US$ 1.00 = R$ 3.5

Have an Individual Annual
Income Above US$61,425.00*

Have Much Interest (Affinity) With These Subjects:

147%142% 139% 119% 116%
TRAVEL

Economy
(Nat./Int.)

Technology

Fashion

Beauty

Leisure Habit (Affinity):

242%197% 189% 146% 132%
Play Elite Sports

Read Books for
Professional
Purposes

Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014

Traveling on
Weekends

Shop in
Shopping Center

Ride a Bicycle

Behavior Thoughts (Affinity):

152%117% 111% 106% 105%
Do Not Imagine
Themselves
Without a Credit
Card

They Prefer the Most They Like to Feel
Different from Other
Technologically
People
Advanced Products

Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014

They are Loyal to
Brands They
Consume

Shopping Relaxes
Them

Media Exposure (Audience):

94% 89% 82% 82% 70% 45%
Watch
Broadcast TV

Access the Internet

Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014

Read
Magazines

Listen to
the Radio

Watch Pay‐ TV

Read
Newspapers

DAY
VIEW

PUBLIC AREA

VA

ROAD ACCESS

PORTICO

Total Size: 42m x 2.5m
Monthly Rate: US$110,000.00
BACKLIGHT

BL

Part: 02 POR

PUBLIC AREA
ACCESS

VIEW

VASIMPLE PORTICO DOUBLE FACE
FL
Part: 01POR
Total Size: 15.25m x 2.40m

PUBLIC AREAACCESS

VIEW

VA DOUBLE FACE PANEL ‐ 8 LOCATIONS
FL
Total Size: 11.95m x 5.95m

RESTRICTE
D
AND PUBLIC
AREA

T1/T2

LA

DEPARTURE AND ARRIVAL

LUGGAGE CARTS
Quantity available to advertise: 4,200 carts
Monthly Rate per cart: US$34.50
Total Quantity: 8,000 carts

CHECK‐IN (TERMINAL 2)
PUBLIC AREA

DEPARTURE ‐ CHECK IN

T1/T2

DG
DIGITAL

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

Quantity 1 (T1) / 1 (T2)
Total Size: 12.30m x 1.74m
Total of quotas available: 10 per terminal
Minimum guaranteed commercial delivery / monthly : 17,280 inserts 15 "
Monthly investment per share : US$27,143.00

CHECK‐IN (TERMINAL 1)
PUBLIC AREA

DEPARTURE ‐ CHECK IN

T1/T2

DG
DIGITAL

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

Quantity 6 (T1) / 6 (T2)
Total Size: 0.96m x 2.44m
Total of quotas available: 10 per terminal
Minimum guaranteed commercial delivery / monthly : 17,280 inserts 15 "
Monthly investment per share : US$16,072.00 per terminal

DIGITAL TOTEM (CHECK‐IN ‐ TERMINAL 3)
PUBLIC AREA

T3
DG
DIGITAL

DIGITAL TOTEM (DEPARTURE GATE ‐ TERMINAL 3)

DEPARTURE ‐ CHECK IN

DIGITAL TOTEM

Quantity: 4
Total
Size:guaranteed
1.412m x 3.486m
x 0.120m
(Panel
122’’ diagonal)
Minimum
commercial
delivery
/ monthly
: 17,280 inserts 15 "
Total
of quotas
available:
10 quotas
Monthly
investment
per share
: US$34,286.00

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

RESTRICTED AREA

T3
DG
DIGITAL

ARRIVAL – BAGGAGE CLAIM ACCESS

VIDEO WALL (ARRIVAL STAIRS)

Quantity: 1
Toatl
Siza: 4.10m
x 1.16m
Minimum
guaranteed
commercial delivery / monthly: 43,200 inserts of 15”
Total
quotas
available: per
4 share: US$34,286.00 at the terminal
Monthly
investment

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

BIG VIDEO WALL (TERMINAL 3)

RESTRICTED AREA

T3
DG
DIGITAL

ARRIVAL ‐ BAGGAGE CLAIM

BIG VIDEO WALL

Quantity: 1
Total Size:guaranteed
12.30m x 1.74m
Minimum
commercial delivery / monthly: 17,280 inserts of 15”
Total of quotas
available:
10 US$27,143.00
Monthly
investment
per share:

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

48PV

47PV
46PV

PUBLIC AREA

T1
BL
BACKLIGHT

TOP FLOOR

ATRIUM

46PV

48PV

Parts: 46PV / 47PV / 48PV
Total Size: 8.46m x 1.58m (each panel)
Monthly Investment: US$19,686.00 (each panel)

T2

47PV

T1

PUBLIC AREA

T1
FL

FRONTLIGHT

TOP FLOOR

TOP ATRIUM (CONNECTION ‐ WINGS A/B)

29PA

Part: 29PA
Total Size: 10m x 1.84m
Monthly Investment: US$22,715.00

T2

T1

RESTRICTED AREA

T1

TOP FLOOR ‐ FINGER 1

62PV

DOMESTIC DEPARTURE (DEPARTURE
59PV

CORRIDOR)

BL
BACKLIGHT

62PV – 2.58m x 0.52m
Monthly
Investment:
US$5,143.00 (each panel)
Parts:
59PV / 62PV
Total Size:
59PV – 2.22m x 0.56m

T2

T1

ESTRICTED AREA

TOP FLOOR ‐ FINGER 2

T2

INTERNATIONAL DEPARTURE (DEPARTURE CORRIDOR)

03AD

01AD

LA

AMBIENT LIGHT

Monthly Investment: US$21,200.00 (each shaft)

Parts: 01AD / 03AD
Total Size: 8.25m x 2.10m (each shaft)

T2

T1

10AD

ESTRICTED AREA

T2

TOP FLOOR ‐ FINGER 2

GREAT ROOM (MIXED)

LA
Parts: 09AD / 10AD
Total Size: 8.25m x 2.10m (each shaft)

09AD

09AD

10AD

TOP
ESTRICTED AREA

FLOOR ‐ FINGER 2

T2 DOMESTIC DEPARTURE (DEPARTURE CORRIDOR)
LA

AMBIENT LIGHT

02AV

Part: 02AV
Total Size: 12.30m x 2.60m
Monthly Investment: US$26,343.00

T2

T1

PUBLIC AREA

T3

DEPARTURE – PROCESSING 9

CHECK‐IN

BL
Part: P9004 (P9‐1,10M‐1)
Total Size: 1.10m x 2.50m

P9004

PUBLIC AREA

T3

DEPARTURE – PROCESSING 9

CHECK‐IN

BL
Part: P9002 (P9‐10M‐2)
Total Size: 10m x 2.50m

P9002

TRICTED AREA

T3
LA

MBIENT LIGHT

DEPARTURE – PROCESSING 9
138AP

GRU AVENUE (ACCESS TO VIP LOUNGE)

Part: 138AP
Total Size: 5.50m x 2.26m
Monthly Investment: US$25,715.00

ESTRICTED AREA
DEPARTURE

T3
BL
BACKLIGHT

‐ AREA 9

DEPARTURE
CORRIDOR
Part: D9002 (D9‐5M‐2)
Total Size: 5m x 3m
Monthly Investment: US$20,000.00

D9002

RESTRICTED AREA

T3

DEPARTURE ‐ AREA 9

DEPARTURE

CORRIDOR

BL
BACKLIGHT

Part: D9012 (D9‐15M‐2)
Total Size: 15m x 3m
Monthly Investment: US$31,430.00

D9012

137AP

TRICTED AREA

T3
BL
BACKLIGHT

DEPARTURE – PROCESSING 0

BAGGAGE CLAIM

Monthly Investment: US$45,715.00
Part: 137AP
Total Size: 22.60m x 2.60m