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To apply innovative solutions to solve critical problems relating to " Quality of Education " and " Access to Education " for all .
1.About Educomp. 2.Products line. 3.Business initiatives. 4.Strategy. 5.Swot analysis 6.The Ansoff matrix
HOW IT ALL STARTED!!!!
§ Founded in 1994 by Mr . Shantanu Prakash . § It provides information technology enabled solutions ( ITES ) to students , parents and schools . § It serves the K - 12 segment in India as well as in other countries like US , • Singapore , China and • Sri Lanka . §
27 offices worldwide including an office in Canada, 20 in India, two in Singapore, one in Sri Lanka, and three in the United States.In addition, the Company operates through its various subsidiaries including authorGEN, Threebrix eServices, Learning.com, AsknLearn Pte Ltd, Singapore and via its associates such as Savvica in Canada.
Educomp Group reaches out to over 21,000 schools and 10.99mn learners and educators across the world.
SMARTCLASS ROOTS TO WINGS MATHGURU
LEARNING HOUR LEARN HUB
Business Initiativ es
•B2B Division ( products areSmart Class, ICT, Professional Development Product) •Retail and Consulting (products are – Mathguru, ETEN, Millenium Schools,TMS, Vidhya Prabhat schools, learninghour.com, learnhub, RTW and Euro Kids)
Contributions for 2008-09
1 . Company ’ s sales of Rs 5011 . 7mn B2B – 91.7% R&C –8.3% 2 . Gross Margin of Rs 2434 . 40mn B2B – 94.38% R&C –5.62%
•Aimed at private schools •Used sources such as graphics,3d images and video clips along with traditional chalk board method of teaching. This helped in visualizing things better with the help of graphical representation . •
3. Smartclass Rolling Digiboard system was used to convert classes into smart classrooms. The system was connected to the pc in the classroom which in turn was connected to the knowledge center of the school. 4. Teachers used pc in the classroom to access content from the knowledge center
5. Smart Assessment System was used to frame mcq’s. Hand held remote device was used to answer them 6. BOOT Model
B) Instructional And Computing Technology
1.Served government schools through ICT which was renamed as Edureach in 2008 2.It is the second largest business segment of Educomp which contributed 22.7% of sales and 10.3% of gross margins for 2008-09
3. Content was developed in regional language and those topics were selected which could be best explained using multimedia 4. BOOT Model
C) Professional Development
1.Offered training to private and government schools for using ITeS 2.Trained over 1.4 mn teachers by the end of 2008-09 3.Partnered with co’s like Wipro and Microsoft and with NGO’S for executing teacher training program across India
4. This sector contributed 5.7% of sales and 7.12% of gross profit margin of educomp for 2008-09
RETAIL AND CONSULTING
RTW AND EURO KIDS
•Entered the pre school segment of education •Educomp followed franchising route to expand pre schools •RTW was d first structured and process driven IP in early child education in India •As of july 2009,eurokids was the largest pre school chain in India with over 450 franchises spread across India
TMS,VIDHYA PRABHAT AND MILLENIUM SCHOOLS
•With these it catered to the K-12 segment •Leveraging of IP,MLS for high quality education •MLS had a formative assessment feature through which teachers could assess their students at the end of every session
•Provided courses on subjects like english , maths, accounts, vedic maths, memory retention and economics •Provided coaching for entrance test for competitive exams like IIT-JEE
•Provided online math help to students by using virtual pen and notebook •In addition to these students could also listen to recorded explanation given by a teacher online •Benefit over a teacher- students could access at their convenient time and place and can also see and hear explanation as many times as he wants
•Acquisition of a majority stake in Savvica gave access to Learn Hub •It’s a social learning network where students and teachers can interact, share data etc
•Enabled students on advanced, scientific, and personalized coaching from highly experienced and acclaimed faculty at their home towns and at lower costs •Due to ETEN students at several places could attend lectures of experienced faculties simultaneously
Planetvidya.com in 1999- provided with web based study material , educational activities & projects & internet links .
Partnership with WIPRO in 2001, Wipro’s Applying Thought in Schools( ATS ) program to train teachers .
In 2002, it formed a US – based subsidiary , EDUMATICS CORPORATION , to develop and market its e - learning tech. In 2003, it launched its Educomp Smart Class Content for private schools & ICT divison for
In 2004, it ventured into Asia - Pacific Region with a pilot project in Cedar Girls High School, Singapore.
In 2005 ,it started with Online Tutorials for teaching mathematics . In 2006, became a publicly held company with IPO of 4 mn shares . it also launched mathguru . com and also it also launched its first pre school , ROOT TO WINGS in Delhi for children of 2 - 4 yrs . In 2007 , aggressive acquisition of stakes in number of companies for expansion . In 2008 , 50 % equity stake in Euro kids International ,
EDUCOMP recognized scope and opportunity for providing IT Enabled learning solutions in Indian schools in mid 90s . initially it concentrated on increasing awareness of computers among students and teachers . EDUCOMP has two 1 . EDUINFRA 2 . EDUMANAGE subsidiaries –
Ø EDUCOMP deployed a trained program administrator at every school that implemented smart class . Ø Smart assessment system ( SAS ) was available for teachers so that they could frame multiple choice questions to assess students . Ø BOOT MODEL
It focused on acquisitions, acquired equity stakes in global companies like Learning.com, Ask n learn pte ltd,to expand its smart class product globally. For govt. schools , they adopted PPP strategy and also provided content in regional languages.. They partnered wit WIPRO & MICROSOFT and many NGO’S for executing its teacher training program. It followed franchising route to expand pre schools. It handled issue of lack of good faculties at smaller locations by VSAT enabled learning centers.
EXISTING N E W
MARKET DEVELPOMENT DIVERSIFICATION
STRENGTHS First mover advantage Develop content in regional languages. Huge subscriber base Innovations- easy to understand. Expanded into developing educational products that were employment oriented. low prices against competitors. Expansion through -Acquisition and joint ventures abroad & integration and diversification strategies. Training for teachers acted as a barriers for new entrants. Shortage of teachers and NCLB helped it in tapping tutorial market (SES).
Requires trained staff – so less teachers available. Devotion of time by female teachers. Govt. schools low spending on infrastructure. Awareness about other products than SMART CLASS. Dependency on EDUCOMP for technical assistance. Changes require investment. Charges on per student basis. 1.dependent on no. students.
NCLB act of US. Emerging IT era. Lack of standardize and high quality education in tier III towns. Shortage of over 2lakhs schools in country. Increased govt focus on education. Rising income of middle class segment & educational priority for Indian parents. Analysts expected company to register strong growth despite of economic slowdown.
It’s a capital intensive business. Being an emerging and growing business it invites competition. Analysts felt that payments from govt. could be delayed. Risk of change in govt. policy. Gaining acceptance in tier II and tier III cities.
RECOGNITION & REWARDS!!!
Educomp wins NASSCOM Foundation Social Innovation Honours-2010. Featured in BT 500 2009 list of most valuable private companies in India . Ranks first in Education & Training in India’s Best Companies to Work For 2009 . Emerging Franchisor of the Year 2008 . Featured in Forbes magazine's 200 Best Under A Billion . Awarded CNBC-ICICI Bank emerging India award as Company of the year 2005
They created an competitive edge by providing innovative products like Parent empowerment program, Kindermusik. It plans to serve 15 million learners by 2010 & aims to become top 5 K-12 education companies worldwide by 2012. It is to expand it courses offered and include business management ,hospitality and tourism management to enhance employability. It plans to develop schools in collaboration with real-estate developers.
“ Contrary to popular beliefs education is highly valued by people of all classes and communities of India, therefore there is increasing pressure from people at bottom of the social pyramid for quality education with a rising no. of families prepared to spent large proportion of there household incomes to provide high quality education to their children and EDUCOMP hope to facilitate this process….” • -SHANTANU PRAKASH