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Taipei OOH mega media

introduction!
Bus

Street
Furniture

Airport

Trolley

Metro

Billboard

Street Furniture Media

Tapei Street Furniture


Light Box Advertising Media

contact group:
Taipei: 6 roads

Taipei around 2,275,000 people/da


Survey Source AC.Nielsen 20107201012

Tapei Street Furniture


Light Box Advertising Media
Media

Amount

Taipei Street
Furniture

6sets
(12 faces)

Total

Media Rate

Production cost

USD$24,607
/mo

USD$4784

USD$34,175

Duration 2011/5/5-6/5

Taiwan Taoyuan International Airport

Domestic & International Airli


nes

Commercial Media P
osition Intro

Billboard

JianGuo Elevated
Road

Jian Guo Elevated Road Billboard


Position

Media fee

C and D
1 month: USD$20,506

Printed size

C: 620*2100cm
D: 620*1230cm

Production fee

USD$3987/ once

25.064346,121.541018

( )

( )

Touyan Intl. Airport, Terminal 2


Location in front ofthe first
floorcarousel R20
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102
/each


Location in front ofthe first
floorcarousel R8
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102
/each


Location in front ofthe first
floorcarousel R22
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102 /each


Location in front ofthe first
floorcarousel R9
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102 /each


Location in front ofthe first
floorcarousel R21
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102 /each


Location in front ofthe first
floorcarousel R25
SIZE 2.5M(H) x 4M(W)
Media Costs 660,765 /month
Production costs: 227,850
/each


Location in front ofthe first
floorcarousel R26
SIZE 2.5M(H) x 4M(W)
Media Costs 660,765 /month
Production costs: 227,850
/each


Location in front ofthe first
floorcarousel R27
SIZE 2.5M(H) x 2.5M(W)
Media Costs 660,765 /month
Production costs: 227,850
/each


Location in front ofthe first
floorcarousel R28
SIZE 2.5M(H) x 2.5M(W)
Media Costs 660,765 /month
Production costs: 227,850
/each

Taoyuan International Airport


Terminal 1

Terminal 1-Exitcorridor
Location: Exitcorridor S1 ~ S7 & S11 ~
S17
Size 1.5M(H) 3M(W)

Terminal 1-Entrycorridor
Location: Entry corridor A1~A5&A15~A19
Size 1.5M(H) 6M(W)

Terminal 1- Enteryduty-free shop


Location:D1~D3,and D4~D6
area
Size 2M(H) 5M(W)

Terminal 1- Entryhall
Location: Customscountertop. L1~L8
Size 2M(H) 4M(W)

Terminal 1- Immigrationbaggagehall
(the Customsarea).
Location: D15&D16
Size 1.8M(H) 5M(W)

Terminal 1- Welcomeentryhall
Location: F1&F2
Size 1.8M(H) 16.5M(W)

Billboards

Taiwan Taipei city -Outdoor Win


dow mesh AD

Outdoor Window Sticker AD Sa


mple

Address No.337, 3rd Section, East Nan Jing Road, Taipei


GPS Coordinate
X:304460.6684
Y:2771847.6739
Longitude:121.548056(121 32' 53.0016'')
Latitude:25.051944(25 3' 6.9984'')
Size H2950 X W3900
AD Cost
Producting Cost About NT1,708,875/Time
Renting Cost NT2,734,200/Month

Outdoor Advertisement Billboard


Taipei, Taiwan

1
Ad Space Location: Rooftop Building #5, No. 47 Lane 10, 2nd Section
of Bade Road, Taipei (facing north)
Ad Space Dimension: 30(W) x 21(H) Chi
Ad Space Characteristics:
1. A small and exquisite ad space on the north-south direction over
the Chien Kuo viaduct, located in a position impossible to miss, this
ad space is sure to impress!
Advertising Fees
Include ad space rental fees, use of illumination and five hour
per day of electricity bills; production cost and tax not included.
Production Method: Steel framework and wind/wave proof
board, computer printed image with metal halide lamps

2
Ad Space Location: Rooftop of No. 2 Sung Chiang Road, Taipei
Ad Space Dimension: 26 X 58 Chi in total 1508 Cai (square Chi)
Ad Space Characteristics:
1. The only exquisite neon lighting ad space that connect ,Hsin Sheng
South Road and Sung Chiang Road, with a long range of view and
prominent billboard standing alone, you never have to worry about
blocked views.
2. Located right in the Bade and Kuanghua business district, with the
Kuanghua digital business district attracting high volumes of traffic
and shopping crowds.
3. A mega advertising billboard in the Kuanghua digital business
district that is honored as the computer Akihabara of Taipei is no
difference to setting up a landmark.
Advertising Fees:
Including the ad space rental fees, production fees and maintenance &
management etc.
Production Method: Steel frame on the roof, full neon lamp
illumination, including the production of full neon light billboard
image, electricity bills and tax shall be calculated separately.
Rental Period: Approx. five years

4
Ad Space Location: Rooftop of No. 152, 1st Section of Zhong Shan
North Road, Taipei
Ad Space Dimension: A. 23(H) X 65(W) Chi, B. 23x 58 Chi, C. 23 x
42 Chi
Ad Space Characteristic:
1 This ad space is located right over the cross between Zhong
Shan North Road and Nanjing East Road, 24/7 busy traffic, megasized dimension, excellent effect.
2 Close to Shin Kong Mitsukoshi (Nanjing Road) Shop, Yi Die
Department Store, and Metro Zhong Shan Station exit, the location
is crowded all day long, which ensures excellent advertising effect.
Advertising Fees:Including the ad space rental fees, maintenance
fees, not including advertisement production fees, electricity bills or
tax.
Production Method: Steel framework and wind/wave proof board +
computer color print

Ad Space Location Diagram

Taipei Station
National Taipei University of
Technology
Chung-Hsiao East Road
Kungkuan
Hsin-Hai Road
Chien Kuo Expressway
Ad Space Location
Civic Blvd
Highway

Chung-Hsiao East Road


Hsin Sheng South Road
Custom Mansion
National Taipei University of
Technology
Civic Blvd
The Original Kuanghua Bridge
West East
Ad Space Location
Chang An East Road
Sung Chiang Road

Ad Space Location Diagram

Taipei Station
Zhong Shan North Road
Nanjing West Road
Nanjing East Road
Ad Space Location
Shin Kong Mitsukoshi
Metro Zhong Shan Station
Yi Die Department Store
Shilin
Danshui

Ad Rate card
Product Name

Specification

Quantity

Unit Price

30X21Chi

Per Month

85,443/Month

2658Chi

Per Month

205,065/Month

20(45+42)Chi

Per Month

505,065/Month

A.23X65Chi

Per Month

256,331/Month

C.23X42Chi

Per Month

170,887/Month

1.2nd Section (Jianguo Viaduct) Bade Road, Taipei


(Close to Miramar, Capital and Leofoo Hotels)
2.No. 2 Sung Chiang Road, Taipei
(Close to Evergreen Laurel Hotel)
3.No. 17 Lane 27 Zhong Shan North Road, Taipei
(Close to The Regent Taipei)

4. No. 152 1st Section Zhong Shan North Road, Taipei


(Close to The Regent Taipei, Royal, and Ambassador Hotels)

Production Fee: 43.29 NTD per square Chi Computer print (including one removal and installation)

MTR Scope of Operation


Sole provider of platform
and compartment ads to the
68 stations of the Taipei
metro system

Danshui line station ads


Xindian line station ad
Zhonghe line station ads
Bannan line station ads
Muzha line station ads
Neihu line station ads
Medium, high volume metro vehicle
wrap ads
Medium, high volume metro
compartment ads
Platform PDP 270 piece

Advantages
Effective at reaching 20-49 y.o. consumers
Urban ads that reach heavy spenders
Takes advantage of the individuality of each
station
Suitable for a wide range of commodities, to
satisfy the consumers every need
High and easily quantifiable flow of
consumers, with a wide reach
Superb media setting

Audience

Danshui, Xindian, Zhonghe, Banqiao/Nangang, Muzha metro lines


total transport volume

2009 7
9298

Source: Taipei Rapid Transit Co.

Audience
One out of every three is a MTR commuter
12-65_

40.2%

60-65_
50-59_
40-49_
30-39_
20-29_
12-19_
0

20

40

60

80

Out of the 6.4 million who live in greater Taipei, over 2 million
commuted by MRT (within the last month)

Source AC Nielsen Media Index 2007/07-2007/12

Source AC Nielsen Media Index 2009/01-2009/06

Audience
MRT commuters are heavy consumers
Men and women in the workforce & students make up 80% of commuters.
58% have a college degree or higher, 75% are 20-49 y.o. consumers
Age distribution
Education distribution
Other
15%

College and
above
44%

Elementary
& less
3%
Junior High
12%

Occupation distribution

Senior High
26%

Source AC Nielsen Media Index 2009/01-2009/06

Media Usage

Main hall/platform light boxes

Media Usage

Banners

Media Usage

WallsStairwaysTurnstiles Compartment
doorsFreeboards

Media Usage

Interior postersDividerDoorHand grip

Media Usage

Out-of-the-box ads

MRT media creative layout

Taipei Main Statio


n

Taipei Main Station W-T01+W-T02

Mediacosts: NTD $1,367,100/month


Production costs: NTD $398,737/each

Taipei Main Station W-T03+W-T04


Mediacosts: NTD $ 774,690/month
Production costs: NTD $ 279,116/each

Taipei Main Station Escalators stickers

Mediacosts: NTD $ 432,915/month


Production costs: NTD $ 91,140/
section /each

Taipei City Hall Stat


ion

Platform Walls W-P01


(To Nangang Station)
Mediacosts: NTD $ 546,840/month
Production costs: NTD $ 177,770/each

Platform Walls W-P02


(To Yongning Station)

Mediacosts: NTD $ 546,840/month


Production costs: NTD $177,723/each

Stairways Wall- W-P03 + W-P04

Mediacosts: NTD $ 1,025,325/month


Production costs: NTD $398,737/2 sides

Stairways Wall- W-P03 + W-P04

Mediacosts: NTD $1,025,325/month


Production costs: NTD $398,737/2 sides

Stairways Wall- W-P07 + W-P08

Mediacosts: NTD $1,116,465/month


Production costs: NTD $398,737/2 sides

Metropolitan Satelite Vehicle


Company
Super Satelite Vehicle
Company

Automobile Advertising
Cooperation Plan

An Introduction to Metropolitan
Satelite Vehicle Company

Metropolitan Satelite Vehicle Company w

as established on April 29th 2008, the co


mpany was honored with Outstanding i
n their first time participation in municip
al evaluation, merely two years after its e
stablishment, the municipal government
also awarded the highest honors in both
Respect to Elders and Caring Service to
the company.

We integrate High tech with care to create the harmonious


triple-winning relationship between passengers, drivers,
and environment

Fastest Growth

Number of Vehicle
s

TheMetropolitan Satelite Vehicle Company already have 4300 vehicles, securing


the No. 1 growth speed in the industry.
There are 1700 vehicles in theSuper Satelite Vehicle Company .
The two major vehicle companies support each other, more vehicles and faster speed.

Vehicle Company Area of Service


The Metropolitan Satelite Vehicle Company main area of service covers:
Keelung, Taipei, New Taipei, Taoyuan etc
The ratio of customers in the population of the area of service is as high as 39%,
meaning that the transportation advertising space have high visibility and exposure.
Taipei City
Taipei County
Keelung County
Taoyuan
Other

Population

Taipei city

Shinpei

2,606,151

3,876,070

388,136

1,980,038

14,274,119

23,124,514

Taipei

New Taipei

Keelung

Taiyuan
County

Other Counties
and Cities

Total Population

2,606,151

3,876,070

388,136

1,980,038

14,274,119

23,124,514

2010 1
Source: Statistics by Department of Household Registration, Ministry of Interior Affairs, January 2010.

Passengers are the group with the str


ongest financial capability
The age class of the strongest purchasing power is between 20 - 40
Most of the passengers of Metropolitan Satelite Vehicle Company are between age
20 50, making them the strongest group in financial capabilities and consumption
power in the market.

Metropolitan Satelite
Vehicle Company

Advertising
Cooperation Quotation
Sheet

Advertising Quotation Sheet


Advertising on the vehicle body

Ad Space

Vehicle Body
Advertising

Item

Quotation

Advertising Fee

6835NT/Month/C
ar

Note
The quotation is the unit price per vehicle per
month.
Currently the legal advertising area is on the
four vehicle doors (see image above).

Production Fee
(Output and Installation)

4443NT/Time

Total

11,281NT

We can also provide customized designs with


price calculated separately.

Advertising Quotation Shee


t
Advertising on the bumper behind the vehicle

Ad Space

bumper
behind the
vehicle

Dimensio
n

120cm
X15cm

Item

Quotation

Note

Advertising Fee

3759NT/Month/Ca
r

The quotation is the unit


price per vehicle per
month.

Production Fee (Including


Output & Installation)

683NT/Time

Total

4442Yuan

Advertising Quotation Sheet


Advertising on the Trunk Cover

Ad Space

Advertising
on the Trunk
Cover

Dimension

Item

Quotation

Advertising Fees

2564NT/Month/C
ar

26cm(W)X7.5cm(H)
Composed of two
pieces on left and
right

Production Fees
(Including Output &
Installation)

Total

153NT/Time
2717NT

Note
The quotation is the unit
price per vehicle per
month

Advertising Quotation Sheet


Advertising on the back of car seat (Uppe
r)

Ad Space

Advertising on
the back of car
seat (Upper)

Dimension

40cm(W)
20cm(H)

Advertising Fees

2564NT/Month/
Car

Production
Fees

Total

Note

The quotation is the unit


price per vehicle per month

205NT/Piece

2769NT

Advertising Quotation Sheet


Advertising on the back of car seat (Upper)
(Lower Right)

Ad Space

Advertising on
the back of car
seat (Upper)
(Lower Right)

Dimension

20cm(W)
20cm(H)

Advertising Fee

Production
Fee

1367NT/Month/
Car

68.3NT/Piec
e

Total

1436NT

Note

The quotation is the unit price


per vehicle per month

Advertising Quotation Sh
eet
Marketing & Promotion Activities Expense

Marketing &
Promotion
Activities
Integrated
Marketing &
Promotion
Activities
Promotion
Activities on
assigned route

Note

Activity Time

Marketing &
Promotion
Activity Fees

Driver
Compensation

Total Price

854NT/Hour/car

854NT/Hour/car

1708NT

854NT/Hour/car

854NT/Hour/car

1708NT

1 hour
(At least 3 hours
each time)

1. Payment: in cash (distribute at the activity site).


2. The activity is calculated by hour and each activity is at least 3 hours
3. The above fees do not include vehicle advertising fees and output
production fees.
4. The above price applies to one driver per vehicle.
5. In order to ensure best promotion effect, please notify 10 days before the
activity is to start.

Tour bus wraps

01

The advantages of tour bus wrapping


It can go-as-you-please, contact rate100%, degree of adaptability 100%
It can adapted to the specified routes and activities of the client
Double-decker bus, large advertising panel, it can be completely used by the
client to propagate the products and brand
Besides the greatly surprising vision of the advertising panel, the neat and
novel of outward appearance can improve the image of the enterprise
It can be the wall AD for the activities or media sessions, and also the
interaction with the consumers.

02

Sample

Double-decker bus Completeveneer-apple computer


can be the reversible bus for informational exhibition
can place online orders on the bus
can use computers on the bus ride
self-folding seat could be store behind the clapboard or in the luggage
carrier

03

Sample

Double-decker bus Completeveneer-Mods

hair

Can be in coordination with propagation and activities

service

Inside hairdressing consultation

deepen the memories of interactions with the consumers

04

Driven Route
40 km per hour.
Driving in fixed route or non-fixed route for publicizing the AD.
8 hours per day for riding time, could also be suitable with media session
of the province.
The driven route can be also set on the provinces and cites which are lack
of the market share of the products or the brand, for impressing the
fresh consumers and marketers.

05

Expectation Effect
Attracts the surrounding passengers and marketers.
Enlarge the AD presenting dimension by dispersive driven route.
Both providing driven route around Taipei or around the whole province.
Improve the popularity of the brand and the on-season products.

Part Map
Coloured drawing bus
example

Part Map

Composition Map

Dimensioned drawing

Composition Map

Sample

Sample

Success Case

Success Case

Success Case

(Include a large light IPod box, Apple table,


Chairs with the same color, Coverings, Internal ceiling
and floor display)

AD position & cost


Item

AD Cost

production

Total cost

Type

Double-decker bus
Completeveneer

Unit
Price NT

Quantity

1Day

1 bus

$68,355

$273,420

Subtotal

Remark

$102,532.5

$273420

$375952.5

laminating+rehabilitation

Sample Tour bus Route: (Two buses)


Schedule: From hotel to TWTC
8:30am
9:30am
From TWTC Back to hotel
3:30pm
4:30pm
A Sheraton HotelZhongxiao East Rd.
B MRT Zhongxiao Fuxing Station
Fuxing Southern Rd.
C Harward Plaza Hotel Fuxing South Rd.Hoping East Rd. Tun-Hwa South
D Far Eastern Plaza Hotel Sec 2 Keelung RoadSonggao Rd
E Agora Garden Hotel
F TWTC Taiwan world trade center

Note: any route can be made. Airport to taipei as well. 8hrs a day allowed.

Convention center area

Vieshow Cinemas

A16-03 )

A16-03
A16-03

Number

Size

Availability in 2011

Price (per month)

Production Cost

A16-03

H 300 W 1045

May 22 ~ Jun 60

NT$:683,550

NT$:170,887.5

Taipei World Trade Center 3

T4-01
T4-01
T4-02
T4-02

Availability in 2011

T4-03
T4-03

Number

Size

T4-01

H 340 W 1085

NT$:455,700

NT$:79,747

T4-02

H 340 W 1085

NT$:455,700

NT$:79,747

T4-03

H 340 W 1085

NT$:455,700

NT$:79,747

T4-04

H 340 W 1085

NT$:455,700

NT$:79,747

March ~ December

Price (per month)

T4-04
T4-04

Production Cost

Taipei World Trade Center 3

(4 in 1)

Grand
Hyatt

T4
T4
1234
1234

Number

Size

T4-1234

H380-W7200

Availability in 2011

Price (per month)

Production Cost

NT$1,139,250

NT$455,700

Taipei 101 and the Grand Hyatt is located


next to World Trade Centerand 3
T4-01,02,03,04

Location Map

A16-03

SonShan Domestic Airport


Airport has only intl flights from Japan

SonShan Airport

Ad Space Analysis
An Analysis on the Development of Flight Passengers at Sonshan Airport
On May 31st 2010. major medias focused on the report of Sonshan Airport, Evolving into
the Golden Aviation Circle of Northeast Asia. On May 30th, during an inspection of Sonshan
Airport Rennovation Project, President Ma said Both Japan and Taiwan are on the edges of
East Asia, as long as we open up, we can be the center of East Asia. Sonshan Airport is similar
to Hongqiao, Haneda and Gimpo Airport in that they are all main airports of major NorthEastern Asian cities; when Sonshan connect with the above golden triangle in future, we can
create the North-Eastern Asia Golden Aviation Circle.
Beginning on June 14th, regular flights between Sonshan and Shanghai Hongqiao Airport
will start with 28 flights per week and 126 per month, the number of passengers have been
increasing by month. From October and on, the flight between Japans Tokyo Haneda
Airport and Sonshan will gradually start. The Taipei International Flora Expo in November
will further expand the stream of visitors in Sonshan Airport.

Ad Space Analysis
Function Positioning and Development Strategy of Sonshan Airport
Function Positioning: To become the business airport of the capital, provide modernized and efficient aviation service
Development Strategy:
Sonshan and Taoyuan Airport divide their duties clearly to avoid competition
Sonshan shall develop into the capital city airport, provide area departure and arrival or business aviation service, mainly targe
ting capitals and business cities in East and North Asia
Market Segment: Business Aviation Service
Its excellent location in a political and economical center enables the attraction of business travelers.
Simple departure and entry across borders and high access to downtown area meets the time requirements of business travelers.
Respond to different passenger and fright transportation demands
Respond to domestic, international and business passenger and freight transportation demands, planning for future development
to provide better service, satisfy customers, etc.

Ad SpaceAdvantage
Enterprise Landmark
Indicate the leading position of the enterprise
Clear-Cut Target
First impression on high value consumption groups and decision-makers, etc
Internationalism
The location in Taipei enables the advertising effect to expand all over the province and nation, it is the
best ad space for top brand images
Mega Space
Diversified planning, spectacular visual impact
The Gateway of Taiwan
Advertising in a single location to reach the whole nation, remind and further impress departure and
entry passengers

Ad Space Advantages
Exquisite Media
Excellent ad environment enhance product quality impression
Impossible-to-miss
High contact ad space within an enclosed entry & departure port, airport passe
ngers repeatedly contact with the advertisement.
Standing alone
The advertisement will not be drown (no interference)
Long time exposure
More people will see the advertisement
Product Showcase
Directly introduce product to consumers

Ad Space on the first floor of the terminal building, Taipei International Airport

Ad Space on the second floor of the terminal building, Taipei International Airport

Sonshan Airport Light Box Position Diagram

No.

Available On

Print Dimension
HxW-cm

I14

100.5.31

155 cm X 428 cm

I15

Currently

154 cm X 574 cm

Ad Space on the first floor of the border entry


building, Sonshan Airport

/Side/Month (Before Tax)

$854,437
$854,437

I14

I15

Advertising Sigh Production Fee


/Side/Month (Before Tax)

$76,899
$102,533

Taiwan Taoyuan International Airport

Domestic & International Airli


nes

Commercial Media P
osition Intro

Passenger Volume

2010

Arrival

Departure

Toal

Terminal 1

5,730,964

5,828,997

11,559,961

Terminal 2

7,801,946

7,736,676

15,538,622

Taiwan Taoyuan I nternational Airport

Arrival

Taiwan Taoyuan International Airport


Light Box Advertising Media
Taiwan Taoyuan I nternational Airport
Location

Arrival Greeting Hall

(F1)

Light Box Advertising Media


Size

200cm(H)x1700cm(W)

Location

Arrival Greeting Hall

Media rate
Size

Production cost
Media rate

(F1)

USD$21439/month

200cm(H)x1700cm(W)

USD$3,927 /each face

USD$19,760/month

Total cost
Production

USD$25367
/each
USD$3,620
/each face

Total

USD$23,380 /each face

F1

face

F1

F1
Lobby

F2

F2

Taiwan Taoyuan International Airport


Light Taiwan
Box Advertising
Media
Taoyuan I nternational
Airport
Light Box Advertising Media

Location

Arrival Hall south Passage

(A16)

Size Location 200cm(H)x400cm(W)


Arrival Hall south Passage

(A16)

Media rateSize USD$18228/month


200cm(H)x400cm(W)
Media rate

Production cost

Production cost

Total

Total

USD$16,800/month

USD$1,769

USD$1,630

USD$19,996

USD$18,430

Taiwan Taoyuan International Airport


Light Box
Advertising
Taiwan
Taoyuan Media
I nternational Airport
Light Box
Advertising
Location
Exit
to Baggage Media
Claim (D1+D2)
Size

Location
Exit to Baggage Claim (D1+D2)
200cm(H)x400cm(W)

200cm(H)x400cm(W)
Media rate Size USD$71870/2
faces/month
Media rate

Production cost

Production cost

Total

Total

USD$66,240/2 faces/month

USD$2,983

USD$2,750

USD$74,854

USD$68,990

Both of significant exits are between the


Arrival Passport Check Hall and Baggage
Both of significant exits are between the Arrival
Claim,Check
so we
to make
Passport
Hallhave
and Baggage
Claim,the
so weapplication
withto 2-year
with2-year
Airport.
have
make the contract
application with
contract with Airport.

The term :2011/09/01-2013/08/30

The term :2011/09/01 -2013/08/30

Taiwan Taoyuan International Airport


Wall Poster

Taiwan Taoyuan I nternational Airport


Wall Paster

Location

Arrival Hall South Passage

Size

150cm(H)x2100cm(W)
Location
Arrival Hall South Passage

Media rate

SizeUSD$34720/month
150cm(H)x2100cm(W)

Media rate
USD$32,000/month
Production cost
USD$5892
cost USD$5,431
Total Production
USD$40,612
Total

USD$37,431

(W2)
(W2)

Taipei Metro
PDP Media
Quantity

409

Hour

06:00~24:00(18hour)

Times

3 times/per hour
(378 times/per week )

Media Rate

15(sec)
30(sec)

USD$7079 / week
USD$14,159/week

A Plan
Format

Sec

Term (week)

Media rate

PDP

15

US$11785

Media

Location

Term( )

Media

Wall Poster

W2

US$27776

Media Total

US$39561

Production

US$5892

B Plan
Format

Sec

Term (Week)

Median ai

PDP

30

US$18875

Media

Location

Term (Week)

Media

Wall Poster

W2

US$27776

Media Total

US$46632

Production

US$5892

Taiwan Taoyuan International Airport


Trolley Advertising Media

Taiwan Taoyuan International Airport


Trolley Advertising Media

Acting as a moving billboard, trolleys circulate throughout all areas of the airport to

deliver maximum reach and frequency in a prestigious environment

This network includes 100% coverage of Terminal 1 & 2 and arriving audience.

Taiwan Taoyuan International Airport


Trolley Advertising Media
Location

Terminal 1(blue)

Terminal 2(green)

Quantity

400

400

A 33.5cm(H) 43cm(W)
B 11cm(H) 27.5cm(W)

A 32cm(H) 40cm(W)
B 10cm(H) 27cm(W)
C 10cm(H) 40cm(W)
D 32cm(H) 40cm(W)

Size

(double face)

C 12.5cm(H)
40.5cm(W)
D 33.5cm(H) 43cm(W)
Media rate
Production cost

800 (set)

USD$23,924/month

USD$23,924/month

USD$47,848/month

USD$7177

USD$7177

USD$14354

Total:USD$6220
3
B
C
A

A
D

Terminal 1

Terminal 2

Taipei Metro PDP Media

contact group:

Taipei metropolitan area around 5,435,000 people/day


Survey Source AC.Nielsen 20107201012

Bus Panels Media


Taipe
i
city
Taipe
i
count
y

contact group:
Taichu
ng

Taina
n
Kaohsu
ng

Taipei metropolitan area around 7,680,000 people/day


Survey Source AC.Nielsen 20107201012

Bus media can be selected by routes, then demographic and


geographic targeting is possible, so bus advertising can be a
cost-efficient option for smaller campaigns or tactical
opportunities.
Bus media can support medium to reinforce brand values, or
remind consumers of TV & other media messages.

Taipei Metropolitan Area


Bus Panel Media
Format

Full Layout

Media Rate

USD$271

Quantity

80 Faces

Duration

100/05/05~100/06/05

Subtotal

USD$21,700

Production Cost

USD$10,416

VAT5%

USD$1,606

Total

USD$33,721

Street Furniture Media

contact group:Taipei around 2,275,000 people/day


Survey Source AC.Nielsen 20107201012

Taipei: 6 roads

Bus Stop advertising will literally have people queuing to see your
advertisement (well, sort of), resulting in the growth of your business,
and a return on your advertising investment.

Tapei Street Furniture


Light Box Advertising Media
Media

Amount

Taipei Street
Furniture

6sets
(12 faces)

Total

Media Rate

Production cost

USD$23436

USD$4557

USD$27,999

Duration 2011/5/5-6/5

Special Price USD$ 27,999

http://www.sovereignmedi
ajp.com/cnt.html