You are on page 1of 16

AMAZE-HEATER

Formerly” Cozy-Heater”

Efficient, Eco-friendly, Energy Saving

Electric Wall Mounted Panel Heaters
By Sree.V. Harsha Enterprises India Pvt.Ltd
Mr. Harsha Vangala ( COO)

Amaze-Heater Value
Proposition
PORTABLE HEATERS
Estimated Usage

1.5 kW

Estimated Cost

$ 1.53

Amaze-HEATER
Estimated Usage
Estimated Cost

0.4 kW
$ 0.048

Amaze-Heater Comparison

Over 52.5%Savings!!

PORTABLE
HEATERS

AMAZE-HEATERS

Product Features
Started in 2012; Heaters manufactured in India
Complies with UL2021 (US) and IEC 60335-2 (Canada& Europe)
standards.
These are CE, CB certified, REACH and ROHS compliant
Only company to offer 3 different sizes 250W, 400W and 600W
Striving for customer satisfaction – Heat reflector included with
the heating panel to increase efficiency.

Amaze

Product Features

Very economical. Costs only about 4 cents per hour for a 400 watt panel
and saves up to 50% on home heating costs.
Works on principles of natural convection – no fan means no noise or recirculation of dust – Ideal for people with asthma or allergies.
No maintenance required and can be painted to match decor
Safer for children, elderly people and pets compared to radiation heaters.
Easy to install. Template (to mark holes), hardware and instructions are
provided with each panel.

Our Current Market
Share
Market Share
Amaze-Heater; 20%

Econo-Heat; 50%

Eco-Heater; 30%

Econo-Heat

Eco-Heater

Amaze-Heater

Our growth from 20122014
Cozy-Heater LLC
30000
25000
20000

No of Panels

15000
10000
5000
0
2012-13

2013-14

2014-15
Year

2015-16 (Projection)

Category market
share by channel of trade
Chart Title
2012

2013

2014

75%

55%
45%
35%
25%

20%
13%

15%

10%
1%

Online Retail

Direct sales

Dealers

5% 3%

Contractors

Amaze & Cozy in
USA
Newly
added:
New Egg,
MOR electric
heating,
Wayfair.com,
Improvemen
ts

CURRENT SCENARIO
AT PRESENT LOWES OFFERS PANEL HEATERS SUPPLIED BY
ECONO HEAT AND ECO- HEATER

HOW IS AMAZE DIFFERENT FROM THEM?

Competitive Advantage
Amaze- Heater

Eco-Heater

Econo-Heat

Triple Insulation for No triple insulation
extra safety

No triple insulation

Hand Finished
(smooth)

Rough Finish

Rough Finish

Only company to
Only 400W
offer 250W and
600W. Also Leg and
Foot warmers

Only 400w

Only company to
offer heat guard
and Ezy mount
accessories

No accessories

No accessories

Amaze-Heat Guard
( patent applied)
‘Amaze-Guard'- a
new added safety
feature. Can have
any designs, logos
printed on the
guard( DIY
installation)
The Surface
Temperature of the
guard will not
exceed 50 degrees
centigrade

EZY-MOUNT (Drill less
mounting) PATENTED

Leg Warmer- 100 Watts & Foot
warmer-40watts ( yet to be certified)

Uniqueness of Amaze
UL standard focuses on reduction of fire
hazards where the panel is tested at an
impulse voltage of 1000V
IEC-60335-2 standard focuses more on
electric insulation where the panel is tested for
an impulse voltage of 3000v

Amaze panel heater is made to
meet both standards

Our Price to Lowes
The price quoted below is FOB Mumbai in USD
250W-$28 inclusive of Heat Reflector
400W-$34 inclusive of Heat Reflector
600W-$44 inclusive of Heat Reflector
Ezy Mount- $8
Heat Guard for 400W- $10
Heat Guard for 600W-$15

All our products have a 3 year warranty