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A new brand for R r Ravensbourne

Michael Johnson, johnso banks March 2010 son
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An introduction to johnson banks

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A visual list of our identity projects cts

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Ravensbourne

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The context

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Ravensbourne

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Visually uninspiring se ing sector (in the UK)

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Ravensbourne College: University Arts London

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Ravensbourne College: Bournemouth University

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Ravensbourne College: MICA, USA

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Ravensbourne College: Ringling College of Art and Design, USA

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Ravensbourne College: Cooper Union, USA

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Ravensbourne

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Ravensbourne

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Bringing it all togethe ther

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Ravensbourne

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The agreed words

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Ravensbourne

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Our view of the world

We live in a wired-up world: one th demands creative, practical people who that can think on their feet. Silo thinkin leads to silo thought. That¶s the old-world. king We¶re excited by the new world where traditional disciplines of rld, design, media, innovation and communications merge and blur. nd Some see this convergence as crazy ± we think it¶s liberating. c Open-source, digitally-driven meth ethods will drive the design and digital media, broadcast and narrowcast, of the fu future. Our job is to explore this technological future from a human perspective, a shape it to the real needs of real people. , and The way colleges work is changing. The smart ones, like us, innovate, finding g. new ways to collaborate with busin siness and local communities. We offer specialist skills and creativity, treat eating new-business incubation and entrepreneurial enterprise as the no norm, not the exception. We work like a hub, with spokes that can be physical or digital, and which can ep connect to the local or the glob community. The world is not just our lobal marketplace: it¶s our innovation-sp -space. The barriers to this change are buil uildings: solid walls help trap traditional college departments in silos. They¶re the en enemies of collaboration. Designers of the future will expect access to everything, not just one corner. And eve they¶ll want it whenever and wherever it suits them. The solution has to w be digital.

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Ravensbourne

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What we believe in

We¶re driven by the creative use of digital technologies. We¶re determined to help shape the future, not simply to be shaped by it. We¶re leaders, not followers. y We learn from the past and experiment in the present, but we¶re ex always asking: what¶s next? We¶re the sum of many parts. A design and digital media school that¶s ts. part hub, part ideas lab, part innovation incubator. Digital natives today rt i row, demand the education of tomorrow which is why our new approach attracts diverse minds in design, media and technology. some of the most innovative and di the Many of these come from across th world, but we¶re just as keen to find the r doorstep, within our local community. creators of the future right on our d Ravensbourne¶s new spirit of digitally inspired Our home is living testament to Ra loors, creativity: a hive of interlinked floo connecting a massed diversity of thinkers uilding designed for distinctive ideas; for and doers. It¶s a distinctive build usion and flux. µCan-do¶ is the custom. creative collaboration; for fusi rds. µWhy not?¶ are our watchword ted Because we¶re so closely integrated with industry, enterprise and d in. entrepreneurship are hard-wired in Your professional career starts on your first ast. day at Ravensbourne, not your last ation for us. Here, where the world¶s day Greenwich is the perfect locat turns, we reset the clock of design and media education. From here, des there is only the future.

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Ravensbourne

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What kind of people are we?

We¶re world-leading digital thin thinkers and doers, with a firmly human view of the technologica future ical We¶re known for innovation and digital mastery; for breaking an boundaries and for µcan-do¶ cre creativity Our staff and students are know for their confident nown professionalism, vocational spe specialism and collaborative energy

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Ravensbourne

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Naming summary
Ravensbourne
Innovation in digital media and design

Ravensbourne
Innovation in digital media and design
A university sector college, London

Ravensbourne
Innovation in digital media and design
A university sector college, London Validated by City University, London

Ravensbourne: a university sector college inn nnovating in digital media and design
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Ravensbourne

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How the naming will wo work
Ravensbourne
Innovation in digital media and design
A university sector college, London We will trade from now on as µRavensbourne¶ and use the stand-alone word as much as possible. The Privy Council approved this name change in Feb 2010. We¶ve chosen to retain the name - let¶s strengthen it and use it stand-alone as much as we can. This describes what we do in a few short words. It should appear on the cover (or near the the front) of brochures + prospectuses. It should appear on the homepage. Don¶t µlock¶ it to the name though, use it with more freedom than that We have to say this, but for most uses we see this as bottom of web page/back of brochure level information. It may be useful in international markets to use it more prominently (where µUniversity¶ has cachet).

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Ravensbourne

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Our starting points for v r visual design

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Chelsea Palmer, James Taylor

The penrose - all of it

The penrose - some of it

Your location, 0º

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Olya Lapido

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Turhan Osman

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Kozue Sufu

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www.johnsonbanks.co.uk Ayesha Begum

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Jodie Mclean, Kirsty Nolan

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Ronnie Howard

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Osvaldo Moniz

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Warren Roache

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t be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

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Ravensbourne

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Further down the line e

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The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then inser

Summary

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www.johnsonbanks.co.uk

Next steps
‡ Going to artwork now on first item tems ‡ Signage and wayfinding at second stage nd ‡ Interim guidelines being finalised this week sed ‡ Finalising logos ‡ Ironing out implementation issue sues ‡ Web live April 1st, 31st March inte interim stationery ‡ Prospectus 16th April, brand guid uidelines on intranet April 1st

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www.johnsonbanks.co.uk

Thank you for liste istening

Michael Johnson, johnso banks March 2010 son
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