A PROJECT BY GROUP

A8
GIRISH JOSHI : 119 SWAPNIL GAIKWAD VINAYAK BANDKAR VINAYAK CHAVAN VIJAY BANDEKAR DINESH PATIL : 116 : 30 :5 : 16 :4

History
•Founder, Amancio Ortega, is Spain's richest man & the world's richest fashion executive. • First Zara Store was opened in 1975 at A Coruña, Galicia in Spain. Also home to its headquarters. •Today, the chain has 1395 stores located in 68 countries of the world. • The Chain is part of the Inditex Group, world’s largest fashion distributor group with 3777 stores in 68 countries.

OUR GLOBAL COMPETITORS

• STRENGHTS • CREATION OF LATEST TRENDS WITHIN A SHORT TWO-WEEK PERIOD. • NEW STYLES ARE AVAILABLE ON SALES FLOORS FOR NO LONGER THAN 4 WEEKS. • NEW FASHION IN AFFORDABLE PRICES

Market Mix

Target Market

• OPPORTUNITES IN INDIA
• • WIDE MARKET TO CAPTURE. ADAPTION TO LOCAL SENTIMENTS MAKING SEASONAL GARMENTS.

Persona
Name : Mayank Mathur Age : 28 years Designation : Business relationship Manager Organization : Airtel Income :15 lakhs p.a spending behaviour :Spends Rs 5000- 7000/unit. (Branded perfumes,clothes,shoes etc.)fond of Gadgets. • Attributes :Brand cautious. • • • • • •

Product’s Range For Men & Women Casuals : Jeans T-shirts Jackets

Formals : Shirts & Trousers for Professionals

Unique selling propositions
• Traditional wear.
Festival collection. Wedding collection.

Features FEATURES • STORE
• FESTIVAL WEARS • SEASONAL WEARS • FASHIONABLE WEARS • AFFORDABLE PRICES • LATEST TRENDS

Introducing
• Inauguration :16th May 2010. • Location: 16th road khar,DandRoad, Khar (West).

Thank You