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Advertising Proposal (World Wide House LED TV

)

The Landmark of Central
World-Wide House LED

Situated in the heart

of Central Business

District in Hong Kong

Located at one of the busiest intersection with

57,880* average daily car traffic flow

The largest LED with high visual and audio
quality in central

Head on to the traffic of Pedder Street and
Des Voeux Road, highly visible to capture the
attention of pedestrians and drivers

*Source: The Annual Traffic Census 2009, Transport Department

Prominent Locations
Represent Quality Audiences

To Wan Chai
To IFC/
Exchange
Square

From Mid Level
East/ Lan Kwai
Fong

To Mandarin Oriental/
Hotel Legislative
Council
To Admiralty

Reach High Profile Elites &
Shoppers

Pioneer in Central Business
District
1.5 Million
Grade A offices are
located

Most of Conglomerates
Surrounding the District

Highest
Concentration
of world-leading fashion
flagships,
5-stars Hotels & dining outlets

Potential Customers
with High Spending Power
87,102

white collars
work in Central & West District

50%

are Professionals,

Managers, Executives and
Businessmen (PMEB)

42%

earn $25,000 or above
salary in monthly average

Source: 2006 Population by-census

Enhance Brand Awareness
Efficiently
Long Viewing Time
1 min 15 sec waiting time
across the road*

Repeated Brand Exposure
Broadcast 7 days a week
Cover the prime time everyday

Functional Flexibility
Flexible broadcasting schedule &
Support Live-feed & Real-time info

High Creativity
Tailor-made
the best creative executions
*Traffic light waiting time for acrossthe road from The Landmark to Citibank

Central World Wide House LED Wall
World Wide Hose LED
Package
Gross Weekly Rate:

Duration
( Per Hour )

Package
Cost
(HK$)

120-sec

48,279

180-sec

70,224

240-sec

87,780

360-sec

115,368

Canon

Guotai Junan (HK)
Ltd

Fancl

Sun Hung Kai
Securities

Samsonite

PIAGET

Agricultural Bank of Chin

Dunhill

Remarks: Please refer to “LED Notes to Advertisers”

Central World Wide House

Tudor

TAG Hauer

Qeelin

Zenith

Piaget
Remarks: Please refer to “LED Notes to Advertisers”

LED Notes To Advertisers
Size of the LED

• Display Size: 8109mm (w) x 6276mm (H)
• Pixel: 720 x 576

Commencement

• Every Monday

Booking Deadline

• 2 weeks before on-air

Material Deadline

• 10 working days before on-air

Production Material

• 1 x betacam SP format (only accept this format)
• Pal system in broadcast standard
• Tape must include color bar and 1khz tone

Censorship Material

• WMV format

Operation Hours

• Mon - Sat: 08:00 - 22:00 (14 hours)
• Sun & Public Holidays: 10:00 - 21:00 (11 hours)

Change of Material

• Official approval procedure has to be followed and is subject to final confirmation

Conversion Fee

• Included in the package
• For late submission of material, fee will be charged.
• For submission of more than 1 versions of TVC for one booking, conversion fee will be
charged at HK$2,000 for each

Remarks
Bookings:

• 10% peak season loading applies on all formats during peak seasons.
Please refer to the rate card calendar for details.
• All bookings are accepted on first-come-first serve basis and subject
to availability at the time of request.
• Creative design, artwork, materials, mechanics and logistics are subject
to censorship.
• Minimum booking period is 4 consecutive weeks unless specified.

Production:

• Printing, installation and dismantling must be handled by vendor and are
subject to separate quotation.
• Production cost will be quoted upon request.

Terms of
payment:

• Full payment in advance.

Photos:

• Any mock-up photos in this presentation are for indication purpose and
reference only.