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Prepared by

Nur Shafarini bt Mohd Nawi
Nur Rashidah binti Ab.Manan

Together with their associate companies. Thai AirAsia and Indonesia AirAsia. AirAsia is set to take low-cost flying to an all new high with their believe. ‘’Now Everyone Can Fly’’. With a route network that spans through more than 20 countries. AirAsia continues to pave the way for low-cost aviation through their innovative solutions. AirAsia X.    as Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001. efficient processes and a passionate approach to business. . AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best.

 Dato' Sri Anthony Francis Fernandes – founder CEO of AirAsia .

 Airlines Industry – Low cost carrier (LCC) .

SIMPLE PRODUCT (No Frills) LOW OPERATING COSTS Low Cost Carriers (LCC) POSITIONING Low Cost Carrier Business Model .


no frills Aircraft Airbus A320 with 180 seats Seat Type Single Seat ( Economy class only) Seat Option Free seating with Xpress boarding option In-Flight Services Wide range of light meals and snacks available for purchase on board .MARKETING STRATEGY Positioning Low-cost short haul.



EDI was developed to support B2C activities. Air Asia became Asia’s first airline to go ticketless. mailing and fax was handled by travel agencies LEVEL TWO : At this level.LEVEL ONE : Customer contact such as telephone contact. LEVEL THREE : Systems such as Electronic Data Interchange (EDI) information were developed to increase the efficiency. .

.com on 10th May 2002 LEVEL FIVE : Air Asia was the first airline in the world to practice booking air tickets through short messaging service (SMS).LEVEL FOUR : Air Asia introduced online booking through its website at ww.airasia.

Yield Management Yield Management System (YMS) System (YMS) Enterprise Enterprise Resource Resource Planning Planning System System (ERP) (ERP) CURRENT STRATEGIC IT IMPLEMENTATION Computer Computer Reservation Reservation System (CRS) System (CRS) .


Dato' Tony Fernandes World's Best Low Cost Airline by Skytrax AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week .Awards and Recognition Year 2010 Masterclass Global CEO of the Year awarded to YBhg.

Year 2009 Airline Of The Year By Centre for Asia Pacific Aviation (CAPA) Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan Best Asian Low-Cost Carrier By TTG Travel Awards 2009 World's Best Low Cost Airline by Skytrax .

Analyze Process and Infrastructure Evaluate People & Partners Assess Organization and Culture Evaluate Leadership and Governance .

THANK YOU Have a Pleasant Flight with .