PLAN STRATEGI BISNIS Portland Composite Cement

Presented by : Zulfan Effendi BB,SH Jl. Letda Sujono. Gg. Sahabat. No.7B Bandar Selamat. Medan. Sumatera Utara. Indonesia. Pos Code 20223. Mobile : 081534407474 Email : zulfan_ibn@yahoo.com

PLAN STRATEGI BISNIS Portland Composite Cement
When discussing the business strategy, particularly in the field of marketing we are not separated from the other 2 things:  Distribution  Marketing

PLAN STRATEGI BISNIS Portland Composite Cement
In BUSINESS STRATEGY PLAN Portland Composite Cement will later be presented one by one, I offer the best from the point of distribution and marketing channels that this synergy will accelerate 2 market penetration and distribution to 100% Portland Cement Composites. And my goal, although Portland Composed Cement is a newcomer to the cement industry in the first year already should be taken into account their presence as marks that had previously been on the market.

PLAN STRATEGI BISNIS Portland Composite Cement

for the first point I will discuss the point of

DISTRIBUTION

PLAN STRATEGI BISNIS Portland Composite Cement
Distribution plan that I offer is 100% coverage area. That means I will distribute of PCC to the entire area of my coverage area in a systematic. And for the systematic distribution of running I will divide the region into 3 categories include:

PLAN STRATEGI BISNIS Portland Composite Cement   

The Big markets : all partners are the sale of the position of Highway (main cross) The Middle markets : all partners are the sale of the position ( middle road ) The Small markets : all partners are the sale of the position ( small road )

PLAN STRATEGI BISNIS Portland Composite Cement
And in terms of penetration I will start from major markets, medium market, and the small market. Why this strategy should be chosen? This is one strategy for optimal distribution and the cost for distribution to the press.

PLAN STRATEGI BISNIS Portland Composite Cement
After the market penetration into 3 categories above 100% achieved the next step is the evaluation performed after 3 months of calendar sales. This is done to see the area to sell or partner the highest sales volume to the lowest rank to be done. From the results of this ranking next longer classified or PARTNER SELL AREA with 3 categories:

PLAN STRATEGI BISNIS Portland Composite Cement 
 

Fast Moving Slow Moving Not Moving

PLAN STRATEGI BISNIS Portland Composite Cement
The classification was done to further optimize distribution channels and set the scale of the priorities of distribution after we know VENDRE PARTNER zone or its sales volume in the Fast Moving Kategory for priority, and then analyze the issue of surface or partners sell included in slow category and moving to be coaching or programs designed to increase the volume of sales in the regions or partner sell. Evaluasi plan will be done regularly all 3 sales calendar month.

PLAN STRATEGI BISNIS Portland Composite Cement

With the above distribution strategy will be my goal in the first year of distribution PCC was 100 % in 3 category areas.

PLAN STRATEGI BISNIS Portland Composite Cement
After reaching 100% distribusi, the most important thing is to preserve and maintain its market share remained stable and did not let the low Of Stock (LOS) especially Out Of Stock (OOS). This is very dangerous given the PCC is brand new, so when prospective customers are not disappointed with the product when purchased, then the next potential customers will not find another product.

PLAN STRATEGI BISNIS Portland Composite Cement

The next we will enter point of

MARKETING

PLAN STRATEGI BISNIS Portland Composite Cement

Marketing can be done by, among others :

1. Above the Line 2. Below the Line

PLAN STRATEGI BISNIS Portland Composite Cement
Above the line that we do to prospective customers to know our products from the media that we choose as our partners to introduce our products better to the market through electronic media such as television, radio, internet, and so on. Or through other media such as newspapers, magazines, billboards, and so on.

PLAN STRATEGI BISNIS Portland Composite Cement
Below on the line, we are introducing our products directly to our potential customers. And these many strategies we can run, as in the example we invite local business or materials of construction for the rally either in a hotel or meeting place that we deem construction contractor owners appropriate to invite our potential customers, and where we encourage them to sell or a concentration using PCC.

PLAN STRATEGI BISNIS Portland Composite Cement
Of course, to create enthusiasm for our business or contractor to prepare an incentive program for those who perform to sell or use more or they can reach our target volume. And for some of the incentives that we remove the remnants of our budget is calculated from a good campaign, so we aim to introduce more products to prospective customers succeed and promotion costs as we have maintained the budget.

PLAN STRATEGI BISNIS Portland Composite Cement
This is one of the tips that I offer promotions and many other tips about other promotions that may be initiated, which aims to help increase market penetration and sales volume

PLAN STRATEGI BISNIS Portland Composite Cement
Thus the concept of STRATEGY BUSINESS PLAN Portland Composite Cement outlined what I offer and I will prepare a detailed concept after I joined and became one part of the PT.Gunung Pantara Barisan. And as much as possible will give the best for the Company. Since joining the Company's new move is a challenge for me.

PLAN STRATEGI BISNIS Portland Composite Cement

THE END
Call Me at 081534407474 Or Zulfan_ibn@yahoo.com
Prepared by zulfan effendi copyright@jan2010

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