DIRT BIKES USA

MANAGEMENT
ANALYSIS

Azlan Bin Syed SalimGA01540

Fazrul Shah Bin Mohd Zain GA01550
Haslinda binti Hamid GA01554
Muhaini binti Kamaruzaman GA01597

GOAL AND CULTURE

In the early 1990s before Dirt Bikes USA was founded, most of the
popular bikes was foreign brands. As a result, the goal of Dirt Bikes
USA was to build bikes that not only competed against the foreign
brands, but also accelerate it in both design and performances.
Looking to compete with foreign brands, not only did it follow the
business professional attitude culture, but the company also maintain a
sense of family, teamwork, quality work and most importantly attention
to detail.

PRODUCT AND SERVICES

Dirt Bikes USA manufacturers a wide array of bikes, with Enduro 250, Enduro 550, Moto
300 and Moto 450 there is a perfect bike for each customer. In addition, Dirt Bikes USA
also sells bike parts and provide maintenance/repair service for customers. However,
customers do not simply go to Dirt Bike to purchase their bikes, but instead a large
distributor network is setup in the Midwest and western part of the United States that
offers them dirt bikes. In addition to selling dirt bikes in the United States, Dirt Bikes USA
also has a small presence in the Europe Union via distributors. While Dirt Bikes USA
primary business strategy is to sell bikes, it also puts resources in bike events such as
racing day and has ads in newspapers and magazines to promote and market their
business.

EMPLOYEES
Dirt Bikes USA is still privately owned by its founders with Carl serving
as CEO and Steven serving as President and COO (Chief Operating
Officer). In the company department of Design, Engineering and
production, it has a workforce of around 120 employees, including 3 full
time industrial designers and other various employees with different
duties. Excluding the founders, there are three other employees in the
management level for the Production, Administration and Sales &
Marketing division of the business.

CEO & COO

PRODUCTION

PARTS

SHIPPING &
RECEIVING

ADMINISTRATION

MANUFACTURING

SALES &
MARKETING

SERVICE

DESIGN &
ENGINEERING

Below are the breakdown of Dirt Bikes USA employees

DEPARTMENT
Parts
Service

EMPLOYEE
HEADCOUNT
4
10

Shipping & Receiving

Marketing & Sales

Administration
Corporate

10
5

INFORMATION SYSTEMS &

TECHNOLOGIES
One of the most important aspects of Dirt Bikes USA is a system
to keep track of production, marketing and sales cost in
addition, this system should also track each sale employee's
performance and other overhead cost associated with the
business. When sales are made, it should also be able to tell the
best and worst selling product and what the production goals
should be. Lastly, there should also be a database that keeps
track of employee payroll, information, and their schedules.