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Strategic

Leadership at

Case Analysis under the guidance of Professor Shailendra Singh
Presented by Group 11:
Harsha Sud
Lisa Revol
Monica Banga
Suhani Kejriwal
Tushita Suri
Yatin Bhardwaj

Effective Strategic
Leadership
Developing a long-term vision of the

Determines
Determines
Strategic
Strategic
Direction
Direction

firm’s Strategic Intent

Exploits &&
Exploits
Maintains
Maintains
Core Competencies
Core
Competencies
Develops Human
Develops
Human
Capital
Capital

Leaders must ensure that the firm’s
core competencies are emphasized
in strategic implementation efforts

Sustains
Sustains an
an
Effective
Effective
Organizational
Organizational
Culture
Culture

Leaders play a critical role in shaping
and reinforcing the firm’s culture

No strategy can be effective unless
the firm is able to develop & retain
good staff to carry it out

Effective Strategic Leadership Emphasizing Determines Ethical StrategicPractices Direction Encourage & enable people at all organization levels to act ethically when doing what is necessary to implement the firms strategies. Exploits & Establishing Maintains Balanced Core Competencies Organizational controls To create controls which are balanced between financial and strategic measurements. .

Case Background Muhtar Kent promoted to the CEO position in Coca-Cola Reflecting upon the past leadership of the company Coca-Cola’s success during Robert Goizueta’s leadership CEOs that had followed Goizueta were not able to have as positive an impact on the stock value .

Leadership Robert Goizueta Douglas Ivester Douglas Daft Neville Isdell Muhtar Kent .

Goizueta Is It ! Chemical Engineer. Legal & external Affairs 1975 Department 1979 • Vice Chairman First job 1981 • Chairman and CEO . Technical R&D • Head. Yale University Educational Background Career Timeline • Entry level chemist at Coca Cola • Chief technical director of 5 Cuban Till 1959 bottling plants At 35 • Vice President.

Leadership Style More More Intellectual Intellectual and and less less hands-on hands-on Motivated Motivated management management teams teams through through economic economic profit profit targets targets Established Established a a sense sense of of direction direction so so people people knew knew where where they are going and have enough freedom they are going and have enough freedom Gave Gave immense immense importance importance to to long-term long-term relationship relationship building building Display Display of of energy. energy. integrity integrity and and courage courage to to take take risk risk .

Business Strategy Risk Taking  Divested non-core businesses such as farming. plastics. orange groves. steam generators Focus on economic profits  Subjected each business to the financial formula of return on capital being greater than cost of capital that later became a tool for increasing shareholder’s wealth Investments  Borrowed billions to buy independent bottlers in order to upgrade distribution systems Failed attempts  Launch of New Coke in 1985  Purchase of Columbia Pictures (non-core business) . desalting plants.

organizationally and culturally  Stock price increased 5829%  Market Value grew 34 times .Company performance under leadership  Cocahis Cola expanded domestically and internationally  It became America’s most admired company after being turned around financially.

Always Douglas Ivester Educational Background Career Timeline .

Leadership Style .

Business Strategy .

Company performance under his leadership .

Douglas Daft: Enjoy Educational Background Career Timeline .

Leadership Style .

Business Strategy .

Company performance under his leadership .

The Isdell Side of Life Educational Background Career Timeline .

Leadership Style .

Business Strategy .

Company performance under his leadership .

Muhtar Kent? .