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m World¶s No.

1 manufacturer and marketer of athletic footwear and


apparel.

m Nike stands for Success, excellence, high performance, fame, etc.

m NI-KEY is the winged goddess of victory.

m Founded in 1962.

m Originally started as Blue Ribbon Sports.

m In 1972 changed the name as NIKE.


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m ïs famous as a coke bottle

m Symbolize not just sports culture, but also street culture

m Created by Caroline Davidson in 1971

m Represents the wing of the Greek Goddess NIKE

m In spring of 1972, the first shoe with the NIKE SWOOSH was
introduced
m ðade Nike stand out like no other company.

m Represents Nike¶s can do attitude

m Coined in 1988 by Nike¶s ad agency Wieden and Kennedy and a


group of Nike employees

m Nike continues to lure customers with a marketing strategy


centering around a brand image which is attained by the distinctive
logo and advertising slogan
m Nike is the world's #89 advertiser .

m Using innovative advertisements that are dramatic, unusual, etc.

m Promotes its products by sponsorship agreements.

m Used premiere athletes to help promote its products.

m Promotes itself as a premium-brand.

m ïble to price its products higher than its competitors


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m Started off with Steve Prefontaine in the 60¶s wearing Nike running
shoes.

m In early eighties Nike was endorsed by ðagic Johnson and Larry


Bird.
mIn 1985 ðichael Jordan came to the company.

mIntroduced the µïir Jordan¶ shoe.


m One of the most lucrative sports for Nike is
tennis.

m Has been major sponsorer for leading tennis


players.

m They include Pete Sampras, Serena Williams,


Roger Federer, ïndrew ïgassi.
m Has been present in India
for over a decade.

m Till recently, India didn't


really figure in the
company's marketing and
promotion activities.
m India is a cricket crazy nation.

m Nike now understood the importance of cricket.

m In December 2005, it tied up with coaching


schools like the BCCI's National Cricket
ïcademy.

m Nike now became the official kit sponsorer of


Indian cricket team.
mNike wrested the rights to become the
official kit sponsor for the Indian cricket
team for the next five years.

mIt paid Rs 196 crore (Rs 1.96 billion) to


the Board of Control for Cricket in India
for the privilege.
The first "Just Do It" cricket ad also made its
appearance during the Champions Trophy. "6 
   
   

  
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m Nike is targeting young people in India.

m Paying attention to other popular games in India.

m Partnership with the ïll India Football Federation in ðarch


2006.

m Signed on India's leading football star Bhaichung Bhutia

m Entered into a deal with Bhupathi Tennis ïcademy


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