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Group 4

along with a new logo. History • Began as BigShoeBazaar. Koovs & Zivame as their clients . • Incepted in August 2009 • Investments – Catamaran Ventures invested Rs 40 crore in company in mid-2011 – raised INR 100 Cr in Series C round of funding led by Fidelity Growth Partners India and Qualcomm – in April 2013. – On 4 September 2014they changed their business model to coupon store and served Flipkart. its site was revamped. Zovi. Myntra.

Performance review in terms of Gross Merchandise Value. ForbesIndia . actual turnover. profits since inception in India Source: Moneycontrol.

160 Daily Pageviews: 62.472 Monthly Unique Visitors: 704.790 Alexa India Rank: 5.385 Daily Unique Visitors: 23.202 (2.3. Website Traffic Alexa Global Rank: 43.51% and 15% respectively • Reasons of low performance can be attributed to • Inconsistency • Strong Competition • Fund Crunch .65 per visitor) Daily Time on Site 1:34 • Page views per visitor and daily time on site reduced by 9.

16 crore .62 crore Rs. Funding details $12M Apr 2013 - $18M Jul 2012 Series C $9M 2011 Series B $1M 2010 Series A Fidelity Growth Partners India. Nexus Venture Partners Qualcomm.47. Fidelity Growth Partners India Nexus Venture Partners.65.63 crore 2012 Rs.88. Nexus Venture Partners.1 crore Rs. Qualcomm. Catamaran Ventures Revenue Yebhi had a GMV of 250 crore in 2013 Year Revenue Loss 2013 Rs.4.47.

Lenskart and Myntra among others and lists over 3500 brands on its website . Shopbop. Collaborating with the other major fashion players become very essential for them.5. • Yebhi currently aggregates products from 30 online stores. has started aggregating products from international online e-tailers. Asos. HomeShop18. • For company which has product discovery models like Yebhi. • Build-up of suppliers and supplier relations: • Yebhi has changed its business model from a e-commerce site to a product aggregator so it don’t required to maintain warehouses and logistics services because the storage and delivery is done by the partnering and Forever21 are available on Yebhi. nineteen. Currently products from three fashion e-tailers. including Flipkart.

later in 2012 had two distribution centers of 125. logistics. fulfillment centres. The new model will be less capital intensive and not require any investment in inventory. Warehousing and logistics enhancement First warehouse was just a 400 sq ft. support and supply chain .000 sq ft Bigshoebazaar or yebhi uses conventional supply chain and upto 20 percent of goods cost in inventory lies at various places — stores. Bigshoebazaar claims to fulfil the order in three days.6. and in-transit. warehouses. Changed its business model from pure e-commerce store to online shopping aggregator and a coupon website . Using a single warehouse frees the capital need and allows to invest on marketing.

. checkout counter and upselling techniques employed to enhance customer experience.Q7 A review of the home page to review the storefront. a review of other pages to comment on general interiors. product display. store layout.

company policy link are in the bottom of home page. TV.Linkedin . Be highlighted in various search engines Social media presence Facebook.Printrest. Show the product lines carried Showed Use graphics as display windows and icons as access points Used Distinctive look and feel-look Very simple not distinctive Provide all contact details- Contact details provided at the customer care link but details are showing in paragraph .Youtube . Also no contact details . Print .Link for downloading app from Google app store. all question answer are coming together. It is really impossible to find out a particular question.Parameters Company name and positioning present Login link present in the home page.G+ .Twiter.

Shopper login to enhance customer loyalty. Information about the company -one link is present. Look & shops coming all together. No audio player is used • Home page is promoting shops(collection of product purchased by a customer. Product search engine is there . Whereas the design of the page is poor.-login link is in the home page. . Taking time to scroll down the page of the page. Also confusing as celebrity.General Interior Background is white . • Instructions about how to use the site-no such instruction only one customer care link is provided which is very difficult to read. Shopping cart is not available.) created by customer and some of the celebrity look.

cash coin details are present.  One can select particular vendor to do shopping. After that you have to order from that site only . Checkout counter-They are directing to other online stores so no checkout option from yebhi’s end.Also availability of product is not updated properly. Any selected shop page:Showing all collection of that shop. Space for leaving comments. Links to move from page to page-links are working. . Other Pages:For all other pages no sharing option is visible. General to all pages: Proper seller information .vendor are showing drop down sign but that is not working . But some option like department .Store layout Layout of each page-Grid layout . To buy any product Yebhi is directing to other e-commerce websites. But in “show more details” section details are coming with backend code. To view it on Yebhi you have to click on product info link which is barely visible & may confuse customers.  Use of graphics and photos-They have used photos. Clicking on the photo leading to the seller’s site. Where as they are providing some cash back(cash coin) at the time of delivery . Also option to share all these with face book & twitter. You have to click on the word vendor etc. Display full assortment or let customers tailor assortments –both are present.


Technology innovation Threats Competiotrs like Myntra & Jabong. Poor user experience . Changing consumer behaviour. Asset light model. Community Recommendation. Poor cordination in terms of product availability. Poor Brand recognition. Ambiguity in policies. Low customer swtiching cost . Funding Crunch. niche player for Fashion. Incresing Smartphone penetarion.SWOT STRENGTH Product discovery model. OPPORTUNITY Nasecent stage. Higher margins WEAKNESS No control over curstomer service chain.

where users can get suggestions from the celebrity and same products used by those celebrities .Suggestions: • Company needs to regular update their data for better product availability • Build more filters in app and web for better user experience • Enhance marketing initiatives to build user base and positive brand recognition • Collaborate with other fashion players in industry to provide better product offering • Opportunity in fashion consulting where it can generate the revenue by advising the products to the users and can charge commission from the suppliers • Product discovery by Image scanning • Partnership with international online fashion retailers • Company can build a Bollywood star community.