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10 ideas
Next webinars
Questions &
sharing ideas

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1. Plan now


1. Plan now
2. Package in print/Special sections/Keepsake


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
8. ASFs


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
8. ASFs
9. Breakouts


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
8. ASFs
9. Breakouts
10. Web tools


1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
8. ASFs
9. Breakouts
10. Web tools
 

u 

   
Rope in advertising/
circ./marketing early
Is there a special
section opportunity?
 
 

u 
   
Build a list of dates
Set a plan to get grad lists into your system
When will you know the speakers,
valedictorian, salutatorian?
Work your sources now for unusual
angles for stories
 

2 •    


  
Ãook at what worked and what did not
Reader expectations continue to change
in print and online
Brainstorm in the newsroom
Share ideas
Use some of these ideas
 

2   
Series of advances with
specific assignments
Day before/of/after coverage
Callouts: When and how will
you ask readers for content
Promotion: In print and online
Always be flexible
˜!"#$%#&

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Revenue opportunities:
special section, pullout, wrap
Contain the content
Don•t make the reader jump around
Make it special
Use alternative story formats: Q&A, quick reads
˜!"#$%#&
˜!"#$%#&
˜!"#$%#&
˜!"#$%#&
˜!"#$%#&
!" #

„   

   
|reat for the big day
Include all links in the package
Search 6big package• at ghnewsroom.com
!" #

„   

   
|alleries: Reader and staff-shot photos
Class lists: Make a separate story
Polls
!" #

Consider a graduation section


Use a hotlink for easy navigation
Relate all content to one 6hone• story
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Use the carousel
Ãinks packages
Be sure to promote
print to Web/Web to print
Use promo scroll
for callouts early
% ' &% (&

Reader callouts: Use | News Service promo


Tell people what you have
coming online and in print
Use Facebook and Twitter
¯  )&#)! &&#

Then and now (1982 vs. 2010)


¯  )&#)! &&#

Work sources for info. on the class


Don't focus just on the speakers
Six-word stories: This is a fun ASF: Ask grads to
sum up their high school experience, or their
hopes for college in a six-word story.

   


¯  )&#)! &&#

ighs and lows survey: Ask seniors what their


highs and lows were during their high school
experience
Contests: Class trivia, best advice
Chronicle one student's journey through the school
system, with class photos at each step
¯  )&#)! &&#

Catch up with last year's class: Ask them for


advice for class of 2010. What surprised them?
What were they prepared for? What were they not
prepared for?
Catch up with the Class of 2006, now four years
out and in the workforce or just graduating from
college
The unsung: |o beyond the top athletes,
salutatorian and valedictorian. There are always
stories hidden among the 'unsung.'
Æ %#) )'&

Ãots of photo callouts


Send us your grad photos!
Disposable digital cameras ($14)
Callout: Advice for grads
Six words of advice from your readers
Ý ''*#&$%&%+ *%#'

Key component of News Cube 2010


|reat opportunity with graduation
Class member profile forms
Ý ''*#&$%&%+ *%#'

Customize the CPJs


Anchor in a series on A1
Start now
 &%&#)& %( %'&

Many options here


5 Things to Know About the Class of 2010
5 community leaders offer advice
ASF Profiles of class members
ASF profiles of retiring teachers
 &%&#)& %( %'&
 &%&#)& %( %'&
 &%&#)& %( %'&
 &%&#)& %( %'&
9,%" *&- .

Many options here


5 Things to Know About the Class of 2010
5 community leaders offer advice
Breakout/ASF Profiles of class members
Breakout/ASF profiles of retiring teachers
9,%" *&- .
9,%" *&- .
&%'*&#'#/ -& 

Oideo profiles À short and sweet


Polls and surveys
Ãive Tweet the event
Coveritlive (advertising now )
&%'*&#'#/ -& 

xtimeline Web tool to create online timeline of


class/history
&%'*&#'#/ -& 

Dipity Web tool to create online timeline of


class/history
&%'*&#'#/ -& 

Dipity Web tool to create online timeline of


class/history
&%'*&#'#/ -& 

6Wordle• the keynote speech

   !  !"##$


&%'*&#'#/ -& 

6Wordle• the valedictorian speech


&%'*&#'#/ -& 

6Wordle• the class of 2010 list

 
!m ! "##%
&%'*&#'#/ -& 

Be sure to promote, promote, promote


%$*$/#!*# 

cbiondi@gatehousemedia.com

a      


When: Thursday, April 22 at 1 p.m. Central/2 p.m. Eastern
Content: 10 tips, including framing, composition, lighting and background
Presenter: State Journal-Register staff photographer
Register: https://www2.gotomeeting.com/register/381332979
Audio: dial in: 877-336-1831/access code: 6303681100

    


 
  
When: Thursday, May 20 at 3 p.m. Central/4 p.m. Eastern
Content: ASFs, adding layers, headline hierarchy and more
Presenter: |ate ouse design director Joe |reco
Register: https://www2.gotomeeting.com/register/957153498
Audio: dial in: 877-336-1831/access code: 6303681100
 
 
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