Introduction of

Innovation
INNOVATION
MANAGEMENT
WBB 10202

Introduction
is an

Individuals / Groups / Company.??

The Independent Inventor

Most people invented something
Gadget for making task easier or
method for
increasing the economy
No real return to the inventors
Fault on the inventor for not writing
down the idea
Due to lack of knowledge and
awareness

The Independent Inventor

Complexities of modern technology
results in a
belief that inventing is just for
professionals.
Era of individual inventor is long past,
but basic
concepts of invention still the product of
an
individuals imagination.
Inventor needs good communications
skills, to
describe his ideas and designs clearly.

Imagination is more important than knowledge,

for knowledge is limited, whereas imagination
embraces the entire world.
Albert Einstein

Basic Ideas About Inventing

CREATIVITY

INVENTION

INNOVATION

PATENT

What is
Creativity is the ability to think up and design new
inventions,
produce works of art, solve problems in new ways, or
develop
an idea based on an original, novel, or unconventional
approach.
Creativity is the ability to see something in a new way,
to see
and solve problems no one else may know exists, and
to engage
in mental and physical experiences that are new,
unique, or
different.

What is

ention is a new composition, device, or process developed

tudy and experimentation. Inventions often extend the
aries of human knowledge or experience.

ion is a creative process. An open and curious mind allows an

or to see beyond what is known.
ion is often an exploratory process, with an uncertain or
wn outcome. There are failures as well as successes.
ation can start the process, but no matter how complete the
idea, inventions typically have to be developed.
ors believe in their ideas and they do not give up in the face of
many failures.
ors are often famous for their confidence, their perseverance
eir passion.

is

Innovation is the introduction of something new a new idea, method

or devices.
An innovation can be big or small. Brand-new or just a bit different,
it doesn't matter.
An innovation can be clearly complex or seemingly simple.
Innovations are often thought of in terms of technical achievement,
but can also be a design.
The type, industry and style of innovation are irrelevant; an innovation
impact determines its qualification.

What

atent is a property right for an invention granted by a governme

o the inventor or their assignee for a limited period of time in
xchange for a public disclosure of an invention.

he purpose of a patent is to protect an inventor and give him an

conomic advantage in capitalizing on his work. Obtaining a pate
s also a means of establishing recognition of an invention and th
rimacy of the inventor, protecting him from unlawful imitation o
ompetition.

n fact, the main objective of a patent is to empower an inventor

o prevent others from utilizing the invention without authorizati

Group Project 1 (20%):

Project Title: History of .
(any products)
Contents:
o Introduction of Product
o Development of Product
includes:
> Product Inventor
> Product Features
> Product Innovation &
Creativity
o Conclusion
o Recommendation
Requirements: Report & Slide
PowerPoint

Group Project 2 (30%):

Project Title: New Product Development
& Innovation Marketing
Contents:
o Introduction of Product
o Development of Product includes:
> Idea & Design
> Product Features
> Product Innovation & Creativity
> Marketing: 4 Ps
o Conclusion
o Recommendation
Requirements: Report & Slide PowerPoint
Presentation : Week 13

Necessity is not the

mother of
invention; Imagination
is.