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ADVERTISING APPEAL

AND 5 PRODUCT
CATEGORIES

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Plan Of Presentation
Introduction
What is advertisement
Objectives of Advertisement
 Advertising Industry in India
Importance of Advertisement
Appeal
Advertising Appeal
Conclusion
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Free Powerpoint Templates Page 3 . It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly the most effective tool for any marketer.INTRODUCTION • It is an igniting force which stimulates the customer mindset towards the product or services.

television or radio by an identified sponsor BY PHILIP KORTLER Free Powerpoint Templates Page 4 .ADVERTISEMENT  Any paid form of nonpersonal presentation and promotion of ideas. magazines. goods or services through mass media such as newspapers.

advertising increases the morale of the sales force and of distributors. – To communicate with consumers:.advertising is used to promote an overall image of respect and trust for an organization.OBJECTIVE OF ADVERTISEMENT – To increase support :. former and future customers. – To retain loyalty:. wholesalers and retailers. Free Powerpoint Templates Page 5 . It involves decision regarding the media. – To protect an image:. – To stimulate sales amongst present.this involves regarding copy.to retain loyalty of present and former consumers.

Free Powerpoint Templates Page 6 .APPEAL –An appeal is a petition for review of a case that has been decided by a court of law. The petition is made to a higher court for the purpose of overturning the lower court's decision.

ADVERTISING APPEAL • Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products. Free Powerpoint Templates Page 7 . Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people.

ADD APPEALS:• • • • • 1. Direct Appeal 5. Indirect Appeal Free Powerpoint Templates Page 8 . Rational Appeal 2. Emotional Appeal 3. Moral Appeal 4.

Types: High quality appeals  Low price appeals  Long life appeals  Performance minted appeals  Ease to use oriented appeals Free Powerpoint Templates Page 9 . This is generally product oriented appeal. Industrial buyers are most responsive to rational appeal.Rational Appeal:The functional benefits of a product is highlighted.

COLGATE Free Powerpoint Templates Page 10 .

Free Powerpoint Templates Page 11 .EMOTIONAL APPEAL:• An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services.

JOHNSON AND JOHNSON Free Powerpoint Templates Page 12 .

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FEAR APPEAL:POSITIVE FEAR:- NEGATIVE FEAR:Hp directing towards status Free Powerpoint Templates Page 15 .

adult literacy. Free Powerpoint Templates Page 16 . • This appeal mainly focused on prohibition. anti smuggling. consumer protection etc.Moral Appeal • These appeal are those appeals to the audience which appeal to their sence of right and wrong. social forestry.

Moral Appeal Free Powerpoint Templates Page 17 .

Social Appeal:• Social factors cause people to make purchases and include such aspects as recognition. respect. etc. Free Powerpoint Templates Page 18 .

Humor can be an excellent tool to catch the viewer’s attention. Free Powerpoint Templates Page 19 .HUMOR APPEAL:• Humor is an element that is used in around 30% of the advertisements.

Free Powerpoint Templates Page 20 .Direct Appeal • This type of appeal are those appeals that clearly communicate with the consumers about a given need followed by a message which extols the advertised brand which satisfy the need.

Hyundai Free Powerpoint Templates Page 21 .

Indirect Appeal Free Powerpoint Templates Page 22 .

MUSIC APPEAL:• Music can be used as types of advertising appeals as it has a certain intrinsic value and can help in increasing the persuasiveness of the advertisement. Free Powerpoint Templates Page 23 .

RA-ONE Free Powerpoint Templates Page 24 .

S.K Agrawal: Advertising management • Anchor faculty:.K Biswal site names:- Free Powerpoint Templates Page 25 .Prof.BIBLIOGRAPHY • P.

CONCLUSION The most important step lies in deciding what your advertising should say and to whom it should say it. In order to spend your media dollars wisely. Free Powerpoint Templates Page 26 . All you need to do is to decide who buys and uses your product and why. you must know what they read or watch so that they will see your ads.

THANK U!! Free Powerpoint Templates Page 27 .