BUSINESS RESEARCH METHODS

Chapter

4
Research Process

4-1

PROF.S.N.MURTHY & DR.BHOJANNA

Excel Books

Research Process

What is Research Problem: 
A research problem refers to some difficulty which an organization is facing and wants to obtain the solution for the same.

What is Research Methodology: 
Research methodology is a method to solve the research problem systematically.

Research Design/Plan: 
 
4-2

What the study is about? Why is the study made? What is its scope? Etc, refer text book
Copyright © 2007, S N Murthy & U Bhojanna

Business Research Methods, S N Murthy & U Bhojanna

Excel Books

Research Process

Research Process 
       Problem formulation Evaluate the cost of research Preparing a list of needed information Research design decision Select the sample types Determine the sample size Organize the fieldwork Analysis of the data

Copyright © 2007, S N Murthy & U Bhojanna

4-3

Business Research Methods, S N Murthy & U Bhojanna

Excel Books

Research Process

Distinction between management problem and research problem:
Refer text book

Difference between manager and researcher
Refer text book

Copyright © 2007, S N Murthy & U Bhojanna

4-4

Business Research Methods, S N Murthy & U Bhojanna

Excel Books

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