BUSINESS RESEARCH METHODS

Chapter

20
Recent Trends in
Business Research

20-1 PROF.S.N.MURTHY & DR.BHOJANN Excel Books

A
 Recent
Trends in

Business
Research

Online – Surveys
 Online survey is one, by which one can conduct the survey and collect the
data on the line.

Online – focus Groups

 It is a technique of creating a chat room or channel on website, where
moderator brings together the scattered audience all over the world for
discussion.

Pop-up surveys
 Pop-up methodology allows for the random selection of visitors to the Web
site, making it an ideal methodology for evaluating business issues such as
customer satisfaction with the Web site, satisfaction with existing products
and services, or the likelihood of new product success.
Copyright © 2007, S N Murthy & U Bhojanna

20-2 Business Research Methods, S N Murthy & U Bhojanna Excel Books