BUSINESS RESEARCH METHODS

Chapter

20
Recent Trends in Business Research

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PROF.S.N.MURTHY & DR.BHOJANNA

Excel Books

Recent Trends in Business Research

Online ± Surveys 
Online survey is one, by which one can conduct the survey and collect the data on the line.

Online ± focus Groups 
It is a technique of creating a chat room or channel on website, where moderator brings together the scattered audience all over the world for discussion.

Pop-up surveys 
Pop-up methodology allows for the random selection of visitors to the Web site, making it an ideal methodology for evaluating business issues such as customer satisfaction with the Web site, satisfaction with existing products and services, or the likelihood of new product success.
Copyright © 2007, S N Murthy & U Bhojanna

20-2

Business Research Methods, S N Murthy & U Bhojanna

Excel Books

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