NRI Online 2010

India·s only syndicated study on the Indian Connectivity of Online NRI

Study Overview 
Profiles online NRI from various parts of the world
economic status) (demographic as well as 

Captures how they are connecting with the Indian homeland:
² ² ² ² ² Physical connectivity (traveling to India) Communicational connectivity (calling India) Financial connectivity (transferring money and making investments in India) Informational connectivity (content sought about India) Media connectivity (mediums used to stay updated about India) 

Also highlights their current frequency, mode of consumption and brand preferences in the these connectivity areas  Compares and contrasts the distinct NRI markets ² ¶US+UK+Europe·, ¶Gulf·, ¶Asia Pacific· and ¶Others· - on all the above aspects

Online survey among NRI from various parts of the world between in February-March 2010  Response collection using geographically targeted ¶contextual search ad campaign· on Google, as well as from some country-specific ¶online panels· who have NRI as panel members (US, Canada and UK)  Sample size of 1,549 online NRI from various parts of the world: 
   West based NRI ² US / Canada / UK / Western Europe (576) Asia Pacific based NRI ² Asia Pacific / Australia-New Zealand (216) Gulf based NRI - Middle East (549) Other NRI ² Eastern Europe / Africa / Central and South America / South Asia (208) 

Findings reported at the 4 NRI ¶regional group· level.

The ¶overall NRI· level data

also cumulated and reported after making it representative of the NRI population spread among these 4 geographical regions using the 2009 NRI Population Statistics from the ¶Ministry of Overseas Indian Affairs·

Topline Findings

The Online NRI
‡ ‡ ‡ ‡ ‡ ‡ Overall 1 out of 4 online NRI has a PIO status (highest in the West) 2 out of 3 have been living in the current country for longer than 3 years Almost 1 in 3 online NRI lives alone (highest in the Gulf) Majority are ¶above 30· years in age (more ¶mature· in the Gulf and West) More of them belong to ¶South· India (especially in Gulf and Asia Pacific) Hindi, Tamil and Malayalam are the biggest native languages
in the West more) (Gujarati, Punjabi stand out


More of them come from the smaller ¶tier 3· towns in India (less so in the West)

Their Economic Status
‡ ‡ ‡ ‡ ‡ ‡ ‡ Majority achieved their ¶highest education· in India itself Gulf ones are relatively the most employed (and more ¶salaried· employees) Overall, about half of the employed online NRI work in the corporate sector Even in the West only 1 in 5 works in the IT sector Almost half of them have more than 1 earning member in the family 1 in 3 have family incomes of over US$5,000 per month (highest proportions Over half of them have cars (significantly higher car ownership in the West)
in the West)

Their Internet Usage Behavior
‡ ‡ ‡ ‡ ‡ 3 out of 4 online NRI access internet from home (more in the West) 1 in 5 also access internet from mobile phone (more so in the West) Gulf ones check ¶Indian Content· online most frequently (West ones do it least frequently) is the most used website overall to check Indian content online 1 in 2 online NRI buys Indian products/service online (most in Asia Pacific, least in West) Of those who do, only 1 in 3 spends over US$100 monthly buying from these sites ‡ Gift items for relatives in India, Indian movies/music DVDs and Books & magazines are the most bought items from these websites (Flowers for relatives in India
also popular in West , Ayurvedic products in Gulf)

Most Used Websites
Online Activity
General news about India Business & economic news from India Financial info from India (quotes, rates, etc) Jobs in India Real estate info in India Social networking in India Professional networking in India Matrimony Friendship/Dating Picture sharing PC to PC net telephony with India PC to Phone net telephony with India Check travel/tourism info about India Travel products for India Online shopping from India (non-travel products) Transfer money online to India Indian video / picture galleries Indian cinema Indian music Indian sports

Top Website
Timesofindia Economictimes Moneycontrol Naukri 99acres Facebook Linkedin Bharatmatrimony Orkut Picasa Skype Skype Makemytrip Airindiaexpress Indiatimes Icicibank Youtube Bollywood Raaga Cricinfo

% Use Most (All Online NRI)
26% 17% 13% 62% 17% 35% 39% 39% 25% 22% 44% 18% 12% 15% 19% 19% 30% 14% 19% 32%

Their Indian Connectivity
‡ 3 out of 4 online NRI cite ¶family· as their main motivation for both staying connected with India and for traveling to India (more so the Gulf and West ones) Gulf ones follow happenings in India the most frequently. Indian ¶news channels· are the most popular ¶offline· medium to stay connected with India More Gulf and West based ones travel to India. Asia Pacific ones travel to India the most frequently 1 in 3 book their air tickets online (West ones do
so significantly more)



‡ ‡ ‡

3 out of 4 online NRI call India at least once a week (Gulf ones most frequently) ISD calls from mobile phones is the most popular mode of calling India
among Gulf NRI, West ones use calling cards relatively more) (highest

The Financial Connection
‡ ‡ 4 out of 5 online NRI remit money to India (Gulf ones do so the most) Online, Bank and Third Party Cash transfers are all equally popular remittance modes among them (Online most popular in West, Third party cash transfer in Gulf) Almost half of them own a house back home (more so from Gulf) While 4 in 10 have a rupee bank account, only 1 in 10 have a foreign exchange bank account in India Less than 1 in 10 have invested in mutual funds/shares House, Land and Gold are the most sought after future financial investment options Residential ¶flat· between 1,000-3,000 sq.ft. is the most sought after property among online NRI (more so among the West ones, Independent house sought more by Gulf ones)

‡ ‡

‡ ‡ ‡

Some Other Most Used Brands
Activity / Service Most Used Brand % Use Most (All Online NRI)
21%, 12% 13% 15% 13% Airlines to travel to India Telecom company to call India by landline Telecom company to call India by mobile Calling card to call India Air India, Emirates British Telecom Etisalat Reliance

Indian rupee bank account Online money transfer Offline (banking) money transfer Third party cash transfer

SBI ICICI Western Union Western Union

22% 19% 15% 66%

News TV channel

NDTV Sun TV (Asia Pacific) Zee TV Asianet (Gulf) The Times of India India Today

22% 19% 24% 21% 35% 44%

Entertainment TV channel Newspaper Magazine

Report Details

List Of Reports
NRI Online 2008 Overall Report
‡ Overall NRI level findings on: 
    Demographic and economic profile Online connectivity Informational connectivity Emotional connectivity Media connectivity

Supplementary Reports
1. Financial Investment and Remittance Supplementary Report 
 Financial connectivity All info about NRI investing in India


Calling India Supplementary Report 
 Communicational connectivity All info about NRI calling India


Comparative reporting of the above information among the 4 NRI groups ² West-based NRI (US/Canada/UK/ Europe), Gulf-based NRI, Asia-Pacific based NRI, Other NRI


Traveling to India Supplementary Report 
 Traveling connectivity All info about NRI traveling to India

Information Areas Covered 
Demographic and Economic Profile 
  Current country of residence, residence status, years living there, years living outside India Gender, age, family size, native language, preferred language of reading, city of origin in India Current occupation and industry of work if applicable, educational qualification, monthly household income in US$, earning members in the family, vehicle owned 

Physical Connectivity 
Frequency of travel to India, purpose of travel, destination cities, mode of ticket booking, most used brands, preferred airlines for flying 

Communicational Connectivity 
Frequency of calling India, purpose of call, cities called, mode of calling, most used brands 

Financial Connectivity 
Frequency of making financial remittance to India, modes of remittance and most used brands, financial assets owned in India and most used brands, likely financial and real estate investments in India in next 1 year, type and size of house likely to invest in, city where likely to buy property

* Most used brands reported only where achieved sample is sufficient

Information Areas Covered 
Informational Connectivity 
Preferred medium to stay connected with India, frequency of usage and most used media brands ² entertainment TV channels, news TV channels, newspaper and magazines 

Online Connectivity 
 Net usage dynamics - years of experience in using internet, places of accessing internet, frequency of usage, time spent on the net Most used websites from India ² overall, for general news and events, business & finance news, financial investment info, travel/tourism info about India, search/book travel tickets, buy non-travel products, check real estate info, search jobs in India, matrimonial search, seek friendships in India, social and professional networking, picture sharing, check Indian cinema, music, picture/video gallery, sports, glamour/lifestyle, science & technology info, astrology and spiritual/religious content Online buying from Indian websites ² frequency of buying, average monthly spends, products bought, most used websites  

Emotional Connectivity 
Motivation to stay connected with India, Indian role models, likelihood of returning to India

* Most used brands reported only where achieved sample is sufficient

Price of Syndicated Reports
Main Report Supplementary Report Main + 1 Supplementary Report Main + All 3 Supplementary Reports

Price (Rs.)*
* 10.3% service tax extra

150,000 150,000 each 250,000 450,000

‡ ‡ ‡

Payment Terms Preliminary Delivery Timeline Report Delivery Format

: 50% advance, 50% after delivery of all reports : Main Report ² First week April 2010 : Supplementary Report ² 10 days per report from date of order : PDF

Contact Details
‡ Address : 3, Kehar Singh Estate, 1st Floor, Westend
Marg, Lane 2, Said-ul-Ajaib, New Delhi ² 110030

‡ Telephone ‡ Contact Person ‡ Email ‡ Website

: +91-11-29535098, +91-9811256502 : Sanjay Tiwari : :

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