LEVI S STRAUSS

About Levis
‡ Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Our market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature® brands. ‡ Levi Strauss & Co. is privately held by descendants of the family of Levi Strauss. Shares of company stock are not publicly traded. Shares of Levi Strauss Japan K.K., our Japanese affiliate, are publicly traded in Japan. ‡ We employ a staff of approximately 10,000 worldwide, including approximately 1,010 at our San Francisco, California Headquarters.

Levis Strauss Brands
‡ Levis ‡ Dockers ‡ Signature

Levis brand
‡ Invented in 1873, Levi's® jeans are the original, authentic jeans. They are the most successful, widely recognized, and often imitated clothing products in the history of apparel. Levi's® jeans have captured the attention, imagination, and loyalty of generations of diverse individuals. ‡ As the inventor of the category, the Levi's® brand continues to define jeans wear with the widest range of products available, from quintessential classics, such as the famous Levi's® 501® Original jean, to favorite fits and styles in our Red Tab and Premium collections.

Dockers brand
‡ The Dockers® brand is the leader in providing stylish and comfortable casual wear. The brand continues to expand its offerings to provide men and women with clothes that offer versatility for an on-the-go lifestyle. ‡ Dockers® khakis were first introduced in 1986 as the casual alternative to jeans and dress pants. The line has since expanded from men's casual pants to an entire wardrobe offering of tops, pants, shoes, belts, outerwear and hosiery for men and women in more than 50 countries in every region of the world.

Signature brand
‡ The Signature by Levi Strauss & Co. brand was launched in 2003 exclusively for value-conscious consumers. The brand provides these consumers with high-quality, affordable, fashionable jeanswear and casualwear from a company and name they trust. ‡ The Signature by Levi Strauss & Co. brand includes a collection of denim and non-denim pants, shirts, skirts, and jackets for men, women, and children. All Signature by Levi Strauss & Co. apparel is designed with the high-quality construction and craftsmanship that makes Levi Strauss & Co. famous.

Levis Collection
‡ ‡ ‡ ‡ ‡

Red tab Red loop Sykes Workers 501

Brands available at Store
‡ ‡ ‡ ‡ ‡

Red tab Red loop Sykes Workers 501

‡ Dockers ‡ Signature

Collection

Feature Casual and Normal wear Casual, costly imported denim fabric Sporty look Semi formal and casual look Cowboy look, jeans collection

Price range 499-1499 3600-5600 599-1049 899-2999 1799-2699

Store type Levi s store Levi s store Levi s store Levi s store Levi s store

Red Tab Red Loop Sykes Workers 501

Signature

high-quality, affordable, fashionable jeanswear and casualwear with the high-quality construction and craftsmanship stylish and comfortable casual alternative to jeans and dress pants

699-1299

Signature store, Levi s store

Dockers

899-1699

Docker s store, Levi s store

Products Categorisation
‡ ‡ ‡ ‡

Menswear Womenswear Innerwear Accessories

Apparels
DENIM MENS Low Rise Tight Boot cut Low Rise Loose Straight Low Rise Tight Flare Slim Straight Original Button Fly Original Button Fly Comfort Straight Relaxed Straight Tight Boot cut Easy Straight Low Rise Tight Straight Low Rise Comfort Straight Low rise slim Tight Original Button Fly TOPS woven knits - circular flat knits denim jackets non denim jackets BOTTOM denim - 5 pkt denim - stylised non denim 501 red loop INNERWEAR Vest Trunk Hip Brief Boxer Denim Boxer String Bikini Boxer brief Boxer short Sleep in

Innerwear
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡

Vest Trunk Hip Brief Boxer Denim Boxer String Bikini Boxer brief Boxer short Sleep in

Accessories

BAGS Denim sling bags Denim bag packs

CAPS Corduroys Caps Denim Caps

BELTS Leather canvas Denim

SHOES Canvas Shoes Suede Leather Shoes Denim Shoes Floater Slip on

Denim Tower - Girls Trousers

Fit No. L595 596 599 L594 578 576 L592 597 598 L567

Final Name Low skinny Mid skinny High skinny Low straight Mid straight High straight Low slim boot Mid skinny boot Mid boot Low flare

Fly Zip Zip Zip Zip Zip Zip Zip Zip Zip Zip

Rise Low Mid High Low Mid High Low Mid Mid Low

Block Hip hugger Hip hugger Hip hugger Hip hugger Hip hugger Hip hugger Hip hugger Hip hugger Hip hugger Hip hugger

Silhouette Skinny Skinny Skinny Straight Straight Straight Slim boot Skinny boot Boot Flare

Denim Tower - Boys Trousers
Fit No. 501 L501 L504 L531 505 506 L506 511 537 L518 L536 L532 L535 L517 L530 Final Name Original button fly straight leg Relaxed button fly straight leg Low slim Low slim straight Mid slim straight Regular comfort straight Low comfort straight Regular relaxed straight Regular easy straight Low loose straight Low crotch slouch straight Low crotch slouch narrow Low crotch slouch carrot Low tight boot Low tight flare Fly Button Button Zip Zip Zip Zip Zip Zip Zip Zip Zip Zip Zip Zip Zip Rise Regular Regular Low Low Mid Regular Low Regular Regular Low Low crotch Low crotch Low crotch Low Low Block Comfort Relaxed Slim Slim Slim Comfort Comfort Relaxed Easy Loose Slouch Slouch Slouch Tight Tight Silhouette Classic straight leg Straight leg Slim Straight Straight Straight Straight Straight Straight Straight Straight Narrow Carrot Boot Flare

Red Tab Collection
T-SHIRT SHIRTS TOPS JACKETS

Assortment of T-shirt & Top
T-shirt
SIZE PRICE COLOR STYLE 42 cm L Rs 449 blue plain 17 cm Rs 749 White print+Embroidary design 18 cm Rs 788 Beige knit weave design 18 cm Rs 999 Black Plain 44 cm XL Rs 999 bottle green Plain

Top FIT
SIZE PRICE COLOR STYLE

REGULAR
L 49 cm Rs 1199 Yellow Embroidery Design

REGULAR
L 50 cm 1299 Green,kesari half sleeve,

REGULAR
M 18 cm 1449 Green full sleeve ,long chain, pocket at hem

SYKES COLLECTION
T-Shirt Girls Top Shirt Jacket

Assortment of T-shirt - Boys
FIT SIZE PRICE COLOR STYLE REGULAR S 17 cm 599 white,Red round neck+vinyl print+half sleeve REGULAR L 19 cm 599 White bottem hem stich with fancy yarn REGULAR S 40 cm 699 Green knit design+print REGULAR L 38 cm Rs 749 white Print + calf binding SLIM S 17 cm Rs 899 Light green full sleeve + screen print + different colours REGULAR POLO S 43 cm Rs 999 Brown Full sleeve + knit design REGULAR S 17 cm Rs 999 white rib body + screen print + full sleeve + v-neck

FIT
SIZE PRICE COLOR STYLE

SLIM BOXY
S 17 cm Rs 1099 Brown, white single jersy + pocket

BOXY LYCRA
L 19 cm Rs 899 White + green Reversible tshirt + half sleeve + vinyl print

BOXY LYCRA
L 19 cm Rs 749 light blue Vinyl print

BOXY LYCRA
XL 20 cm Rs 649 White Print on sleeve + applique

BOXY LYCRA
M 18 cm Rs 899 green + light pink +light blue Applique

BOXY LYCRA
M 18 cm Rs 599 Yellow Vinyl print + embroidery design

BOXY LYCRA
S 47 cm Rs 799 Red Screen print + long sleeve

Girls Tops Knitted & Woven
Knitted top
FIT SIZE PRICE COLOR STYLE REGULAR m 17 cm rs 749 Chocolate lycra + vinyl print+round neck REGULAR m 17 cm Rs 499 yellow, parrot green v-neck REGULAR POLO m 17 cm Rs 1099 parrot green, white, black lycra + knit design REGULAR L 18 cm Rs 599 parrot green, white single jersy + round neck + vinyl print REGULAR L 18 cm Rs 899 white round neck + short sleeve +vinyl print

Woven top
FIT SIZE PRICE COLOR STYLE FITTED L 18 cm Rs 499 Red woven + 2 colour vinyl print FITTED L 18 cm Rs 599 White Sleeve with light blue fabric FITTED m 17 cm Rs 799 Blue Long sleeve + vinyl print FITTED L 18 cm Rs 1499 blue Long v-neck + full sleeve + stitch effect FITTED M 17 cm Rs 649 Pink Woven design + half sleeve FITTED S 16 cm Rs 749 yellow lycra + half sleeve + designer t-shirt

Boys Shirt & Jacket
Shirt
FIT SIZE PRICE STYLE Regular M 40 cm Rs 1299 Full sleeve + checked design Regular XL 44 cm Rs 1299 Full sleeve + checked design Boxy Short M 42 cm Rs 1099 Half sleeve, two pockets Slim fit L 42 cm Rs 1199 White base + pink stripes + full sleeve

Jacket
SIZE PRICE COLOUR STYLE M 33 cm Rs 3099 Blue Men s archer, denim

Workers collection
Shirt Jacket

Assortment of Shirt & Jacket
Shirt
Size L 43 cm L 12 cm L 12 cm S 38 cm L 43 cm L 43 cm L 43 cm M 42 cm Rupees Rs 1199 Rs 1399 Rs 1499 Rs 1099 Rs 999 Rs 1299 Rs 899 Rs 1599 Design Style/theme Full sleeve ,line on blue Base With embroidery design on check base Plain With Embroidery design Half sleeve, Cool, impressive, experimental, Colour yellow, sky blue, Two Pocket Sunday brunch, Relax , pamper, Satisfied mind, Two Pocket Nostalgic Explorer , Two pocket Full sleeve , white base line on it , one Pocket

Jacket
Size M 55 cm Rupees Rs 2999 Design Style/theme Colour Khaki Yellow , Yellow

Red Loop Collection
Imported Denim Jeans Imported Denim Jacket

501 Collection

Innerwear & Accessories
Trunk, Brief, Vest Shoe, Bag, Cap, Belt, Purse

Innerwear
‡ Trunk Rs 567 ‡ Brief Rs 175 ‡ Vest Rs 169-185

Accessories
‡ ‡ ‡ ‡ ‡ ‡ ‡

Floater Rs 1590 Boys Shoe Rs 1690-2890 Girls Shoe Rs 1890-2500 Cap Rs 549 Bag Rs 749-949 Belt Rs 525-Rs 895 Purse Rs 325 Rs 795

Merchandising Policy

Company overview
‡ ‡ FY 2006 Net Revenues: $4.2 billion Global presence: Three geographic divisions: Levi Strauss, North America (LSNA), Levi Strauss Europe (LSE) and Asia Pacific Division (APD).

‡ ‡ ‡

o Global sourcing headquarters in Singapore. o More than 5,000 registered trademarks in approximately 180 countries. Retail distribution: LS&CO. products are sold through more than 55,000 retail locations worldwide, including 138 company-owned stores and more than 1,100 franchised stores around the world.

New fashion designs to keep business alive and fresh Constant replenishment at regular basis

-Forecasting -Strategy -Design
-Sourcing -Manufacturing

-Analysis of sales -Customer feedback

Levi s Business Centres
Levi Strauss Americas (LSA)

Based in the San Francisco headquarters. 3,920 employees

San Francisco, California headquarters.

Levi Strauss Europe, Middle East and North Africa (LSEMA)

Based in Brussels. 3,500 employees

More than 10,500 worldwide Levi Strauss & Co. employs a staff of approximately 10,000 people worldwide, including approximately 1,010 people at its San Francisco, California headquarters.

Asia Pacific Division (APD)

Based in Singapore. 3,200 employees

Sales Revenue ($ million)
40% of the net revenues and regional operating income from our European and Asia acific businesses. $156 , 14%

$306 , 28%

$649 , 58%

America Europe Asia acific

Source: www.levistrauss.com, August 24, 2008

Forecasting, Strategy, Design
‡ Forecasting is done by Senior Forecasting Auditor ‡ Forecasting is done on the basis of clothes worn by Pop stars, Superstars, Celebrities ‡ Strategies are developed by Chief Strategy Developer based at head centres ‡ Product designers located primarily in Belgium, Japan, Korea and the United States ‡ Senior designer designs the new products

Sourcing & Production
Products are sourced primarily from independent manufacturers located throughout the world.

‡ Global sourcing headquarters in Singapore. ‡ Contractors are located in approximately 45 countries around the
world

‡ No single country represents more than 20% of production ‡ Contractors in South and Central America (including Mexico and the
Caribbean) produced approximately 40 percent of products in 2005.

‡ Contractors in Asia produced approximately 40% of products in 2005.

Production centre - India
‡ 112 factories across Bangalore, Faridabad, Chennai, Karur, Dehrad un Ahmedabad Tirupur, Noida, Gurgaon, Ludhiana, Mumbai, K olkata, Sonepat, Kanpur, Pune, Agra

The main deciding factors for Levi s store for merchandising policy are:
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡

Line of Business Colour of the month Space in store or store capacity Replenishment frequency How much Buffer stock to carry General Trends in the market place Categories of performance Category Life cycle Sales forecast Daily Sales Report (DSR) Moving Merchandise and stock report Budget Available

Store overview

‡ Store Stock Keeping Unit (SKU) 5200 units

Merchandise in store according to collection is as follows
‡ ‡ ‡ ‡ ‡
501 ----- 45% SYKES ----- 28 % RED LOOP ---- 1 % WORKERS--- 9 % RED TAB---- 17 % 9% 1%

Sales

17% 45% 501 Sykes Red loop Workers 28% Red tab

SKU Determination
Assortment plan for Denim

The average Number of stock out of Total

Percentage of each Style/Fabric/Colour/Size combination

DETERMINING JEANS VARIETY AVAILIABILITY
‡ Product availability
The percentage of demand for a particular SKU that is satisfied .the higher the product availability the higher the Back up stock. 10% BASI L 30% 60% COSTLY AND HIGHLY STYLISED FANCY L AND N SIZES

DETERMINING JEANS VARIETY AVAILIABILITY

SKU PLANNING 501 DENIM COLLECTION

Boys Sizes 28 Cycle Stock 25 30 30 20 10 115 Buffer Stock 11 13 13 9 4 50 Cycle Stock 30 30 25 20 8 113

Girls Buffer Stock 13 13 11 9 3 49

Basic look (style) 501, 506, 511, 537 for Boys and 594, 578, 576 for Girls are more in demand Sizes 30, 32, 34 for Boys and 28, 30 for Girls are more in sale So these have more SKU compared to other styles and sizes

30 32 34 36 TOTAL

SKU PLANNING 501 DENIM COLLECTION

Boys Sizes 28 Cycle Stock 8 10 10 8 6 42 Buffer Stock 3 4 4 3 2 16 Cycle Stock 10 10 8 6 6 40

Girls Buffer Stock 4 4 3 2 2 15

Other looks (style) 535, 517, 530, 504, etc for Boys and 595, 592, 567, etc for Girls are less in demand So these have less SKU compared to basic styles

30 32 34 36 TOTAL

501 Collection comprises of 45% of total store SKU

SYKES COLLECTION
‡ IS FOR SPORTY LOOK
SO STORE HAVE DEEP ASSORTMENT OF TOPS AND T-SHIRT DEPEND ON THE NO.OF PRINT VARITION (VINYLPRINT,SCREEN PRINT ) PRICE VARIATION, SIZE VARIATION,AND FIT,STYLE AND COLOUR SO THEY HAVE ONLY 3

TO 4 SKU FOR

EACH AND THESE IS FANCY ATOM WHICH IS NOT REPEATED
. CATEGORY LIFE CYCLE

IT IS FOR 3 MONTHS

AND IN JACKET SECTION HAVING ONLY 10 SKU (AS DEPEND ON SALE DATA) AND MINIMUM ASSORTMENT OF SHIRT AS SHIRT SECTION THEY HAVE ANOTHER COLLECTION IS WORKERS SO SKU IS AROUND 4

SKU FOR EACH STYLE AND FIT

FOR WORKER COLLECTION
‡ IS FOR CASUAL ,NORMAL LOOK
IN THIS COLLECTION STORE TARGETING CUSTOMER WHICH BUY SHIRT IN STEAD OF JEANS SO STORE HAVE DIFFERENT STYLE COLOUR ,FIT AND SIZE ( A/C SEGMENTION ) AND KEEPING

5 TO 8 SKU OF EACH VARIETY

IN JACKET SECTION HAVE ONLY

1 SKU ON TRIAL BASE

RED LOOP
‡ COSTLY JEANS WITH IMPORTED FABRIC
AND TARGETED CUSTOMER IS UPPER CLASS AND SALE IS AROUND 1 PIECE IN AVERAGE SO SKU FOR EACH STYLE AND FIT IS

6 SKU AND STOCK IS REPLINISH IN WEEKLY DEPEND ON SALE IN THE
WEEK.

‡ AGAIN THE REPLINESHMENT DEPEND ON THE COLOUR OF THE MONTH ,WHICH IS DECIDED BY THE VISUAL MERCHANDISER.AND ‡ MOVING ARTICLE , ‡ STOCK TO SALE RATIO, ‡ DAILY SALE REPORT.

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