Presentation on

Written communication

By: Abhinav K. Yadav

CONTENTS 
Introduction.  Purpose of writing.  Clarity in writing.  Principles of effective writing.  Process of writing systematically.  3 × 3 process of writing.  Electronic writing.  Advantages & disadvantages.  Conclusion.

Introduction
‡ What is written communication?
Communication is an interchange of thoughts, opinions, or information, through speech, writing or signs . Written Communication means communication by means of written symbols (either printed or handwritten). ‡ There are several types of written communication in business like e-mail message, memos, proposals, reports, letters, bulletins, orders, quotations, contracts, forms, enquires etc. ‡

Purpose of writing 
Inform.  Persuade. Some other purposes of writing are: ‡ Expressive purpose. ‡ Poetic purpose. ‡ Phatic purpose. ‡ Metalinguistic purpose.

Clarity in writing
‡ ‡ ‡ ‡ ‡ ‡

Use words that the reader understands. Avoid grammatical mistakes Keep sentences short, clear and concise. Prefer concrete words and active voice. Avoid discriminating words. Use proper vocabulary, punctuations, commas, colons and semi-colons.

Principles of effective writing

‡ Accuracy. ‡ Brevity. ‡ Clarity.

Process of writing systematically
‡ Clarity of thought. ‡ Style Art of writing. ‡ Principles: simplicity, clarity & courtesy. ‡ Purpose: pre-writing, writing & completing. ‡ Revision.

3 × 3 writing process.
‡ Pre-writing:
a. Analyze. b. Investigate. c. Adapt.

‡ Writing:
a. Research b. Organize. c. Compose.

‡ Revising:
a. Revise. b. Produce. c. Proof-reading.

Electronic writing
‡ Assists in the process of writing.

‡ Planning
1. Tools & formats. 2. Personal information management. 3. Project management.

‡ Organization
1. Text & word processing. 2. Graphics.

‡ Completing
1. Grammar & spell check. 2. Typing topography.

Advantages & Disadvantages
‡ Advantages
1. Ready Reference. 2. Legal Defence. 3. Promotes Uniformity. 4. Mass Access. 5. Suitable for Distance Communication. ‡ 6. Image Building. ‡ 7. Accurate and Unambiguous. ‡ 8. Permanent in Nature.
‡ ‡ ‡ ‡ ‡

‡ Disadvantages
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡

1. Limited to literate world. 2. Time Consuming. 3. Lot of paper work. 4. Needs expertise in expression. 5. Lack of immediate feedback. 6. Costly than oral communication. 7. More man hours needed. 8. No immediate clarification.

Conclusion
Written communication is playing a major role in business. All formal business transactions are done in the written form hence it is very important to learn the skills of effective written communication to succeed in personal as well as professional life.

Thank you

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