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LEARNING OBJECTIVE

To analyse the representation of


regional identity through different
media texts.
To consider why those representations
are constructed (GAP: genre, audience
and purpose).

London

STARTER: MATCH UP

Essex

DANGERO
US
POSH

The cast are positioned with a


direct mode of address, who are
framed to appear seemingly arrogant
through their facial emotions and
body stance

Montage of
establishing shots
depict the mise-enscene of the
Summerhouse
neighbourhood as an
undesirable place (the
frameworks of the
buildings connote prison
like bars)

WHY????

NATIONAL IDENTITY
Starter:
Using the sheets, write an intro for a
representation question based on National
Identity.

BRAZIL
5 mins
Stereotypes of Brazil and Brazilian people?

Where have your stereotypes come from?

BRAZIL/BRAZILIANS
body-centric; party animals; impulsive; self-important;
most women are super-models, most men are gay or
macho; always late; carnivals addicts; soccer/ football
and coffee lovers; criminals and robbers; lazy/manana
attitude; bean and meat eaters; beach and sunworshipers; bikini (called: dental floss here) inventors;
active; inventive and constructive people; always
trying to outwit government and regulations;
impossibly favor-oriented; family- and communityoriented, good at football, poor (favela), religious,
Jungle (Amazon), beautiful landscapes, samba

DOH! RIO BLAMES IT ON THE SIMPSONS (2002)

THE BRAZILIAN PRESIDENT, FERNANDO HENRIQUE


CARDOSO, "BROUGHT A DISTORTED VISION OF
BRAZILIAN REALITY".
It follows the family from their home in Springfield to
Rio to look for a poor orphan that Lisa is sponsoring.
The cartoon characters found that Rio de Janeiro is a
city where all men are bisexual, where fearsome
monkeys roam the streets, and tourists are
kidnapped by taxi drivers and mugged by children.
Rio has severe social problems and high levels of
violence, although these are generally restricted to
certain areas. Attacks on tourists are rare and no one
has ever been attacked by a monkey on Copacabana.

EFFECT OF NEGATIVE STEREOTYPES


The Simpsons, one of the most popular current comedy
shows in the world, has played on national
stereotypes several times in the past.
Unfortunately, the Rio tourist board did not see the funny
side of the Satire and was preparing to sue the
producers, Fox, for damage to its international image and
loss of revenue.
The tourist board said it could take a joke - but that the
episode went too far and undermined an 18m
(12.5m) advertising campaign to attract visitors to the
city.

CASE STUDY 1: "THE WORLD MEETS IN


BRAZIL. COME CELEBRATE LIFE,"
The campaign has been created by the Ministry of
Tourism and Embratur (the Brazilian Tourism
Board)
Aim of tourist board?
To promote Brazil as the host of major sporting
events, including the 2014 FIFA World Cup and
the Rio 2016 Olympic and Paralympic Games.

THEORIES
Use the handout and extract theories.quotes

How is Brazil represented in this campaign?


Evidence?
Describe rep? Steotypical/ dominant/ moden/
traditional
Why?

CASE STUDY 2: NIKE FOOTBALL: DARE TO BE


BRAZILIAN

https://www.youtube.com/watch?v= 2bfP3TZHUzY
1 Dec 2013
Davide Grasso, chief marketing officer at Nike, says the advert
celebrates the teams unique style of play as players who
improvise, dare and modify their technique.
He adds: [Brazils] unique brand of phenomenal football
is an inspiration to Nike and athletes around the world, and we
are celebrating that unique style of play with this new
campaign.
Neymar plays like a kid; Luiz runs over the competition;
Silva dominates the penalty box; Bernard is the fleetfooted midfielder in a land of giants; and Paulinho is the
responsible one.

creatively canvassing the best and most fearsome traits

It opens with the players preparing for kick-off singing


the Brazilian national anthem. Iconic flags.
Luiz is depicted as a giant superhero, running over his
competition in a stunning animation captured by
Brazilian cartoonist Rafael Grampa (intertextuality).
the footage flips from the pitch to Thiago's world, shot in
a gangster-noir style. He is 'The Godfather' of the
penalty box, and steals the ball from his opponent.
Manager Luis Felipe Scolari, famed for his fatherly style
of management, is shown shouting instructions to a
team of four-year-old's, when Luiz transforms from a lost
little boy into an all-action giant ("David vs Goliath"
scene) who clears the ball spectacularly off the goalline.

ETHNICITY (BRAZILIAN)
Alvarado (1987) Dangerous, exotic,
comedian, pitied (4 ways)

CITY OF GOD, GUNS & GANGS (2011)


Vanguard correspondent Mariana van Zeller investigates
Brazil's controversial new plan to wipe out crime, and the
criminals themselves, from Rio de Janeiro's favelas before
the country hosts the 2014 World Cup and 2016 Olympics.
We go into the heart of a crack den, embed with special
forces soldiers on shoot to kill missions, and even interview
the traffickers themselves, who aren't going out without a
fight.

DOCUMENTARY
. The Scot John Grierson (1898-1972) is regarded as the founder of
the documentary movement in Britain
Grierson defined documentary as
the creative treatment of actuality
Q. What is meant by actuality?
Q. Think of the phrase creative treatment. List ways in which
documentary makers can treat real events in a creative manner.
Q. Is it possible to capture the real world on film?
Q. Do you think it is ethical to stage real events in a documentary?

A GROUP OF PEOPLE LEADING THE WAY IN NEW


DEVELOPMENTS OR IDEAS.
A POSITION AT THE FOREFRONT OF NEW DEVELOPMENTS OR
IDEAS.
Vanguard is a television documentary series that was broadcast on the now
defunct Current TV television network. Vanguard reported on such issues as
the environment, drugs, and the effects of globalization and conflict.
The focus of most Vanguard episodes is to explore and immerse viewers in
global issues that have a large social significance. Unlike sound-bite driven
reporting, the shows correspondents conduct interviews with affected
peoples and the regions involved usually being led by a guide and translator
who facilitates access. Since Vanguard's subject matter often involved
exposs about organized crime, drug trafficking and armed revolts, the
correspondents can face significant danger because of their reporting due to
unstable political or security situations.
Vanguard has received some of the media industrys highest honors for
journalism, including the 69th Annual Peabody Award, given for excellence in
electronic media,[1] and the 2010 Television Academy Honor, which
recognizes "achievements in programming that present issues of concern to
our society in a compelling, emotional and insightful way." [2] Vanguard
has also been awarded the 2009 Alfred I. duPont-Columbia Award and the
2009 Livingston Award, and has been nominated four times for a News and
Documentary Emmy Award and also for a Sports Emmy Award. [3]

RIO FILM
In Brazil, various exotic birds are smuggled
out of the country. Captured by smugglers
when he was just a hatchling, a macaw named Blu
(Jesse Eisenberg) never learned to fly and lives a
happily domesticated life in Minnesota with his
human friend, Linda. Blu is thought to be the last of
his kind, but when word comes that Jewel (Anne
Hathaway), a lone female, lives in Rio de Janeiro, Blu
and Linda go to meet her. Animal smugglers kidnap
Blu and Jewel, but the pair soon escape and begin a
perilous adventure back to freedom -- and Linda.
https://www.youtube.com/watch?v= 7M39k9rqgQE

RICH TEXT
National identity American/ Canadian/ British/
Brazilian
Ethnicity Brazilian
Gender Men/ women
Youth - Young people

WATCH CLIPS
Analyse Representation
15:47 44.09 women (brave/ sex objects) Non brazilian
men (weak)
Iconic Brazil
27.25 Nigel (British/ villian)
24. 58 - 26:30 Ethnicity (poverty/ pitted/
dangerous)

FOR EACH WRITE A SHORT PARAGRAPH


Representation (10mins)
National identity Brazil
National idenity British
Women
Men
Ethnicity

campaign represents Brazil as a country with a


unique culture that offers diverse experiences for
all visitors. "The latest campaign emphasizes
friendliness and openness which are the most
endearing characteristics of Brazilian people,"
said Flavio Dino, the President of Embratur. "We
are our culture - the rhythms of Brazil, the
warmth of a hug, our traditional cooking and the
artists who fill our museums. Brazil is difficult to
describe but you can feel it, and that is what
really matters. Brazil is for all the world to
experience."

EVENTS: BRAZILIAN RIOTS

EVENTS
Brazilian protests
http://www.dailymail.co.uk/news/article-2630218/
Hundreds-rioters-clash-police-outside-World-Cupvenues-anti-tournament-protests-turnviolent.html
http://www.theguardian.com/commentisfree/2013/ju
n/18/brazil-protesters-bus-fareincrease

ONE EVENT REPRESENTED DIFFERENTLY


How are the protesters represented?
How can you tell? Evidence?
Why?
See events blog

BRITISH (UK)
drinkers; lousy food; stiff upper-lips; ultratraditional; steady-on, old chaps; bulldog spirit;
bad teeth and hygiene; rude; thin; smoke cigar or
pipe; scruffy hair; fitted clothing; heavy binge
drinkers; swear all day long; artistic;
fashionable; deep thinkers; intelligent and
articulate; boastful; anti-American; ride bikes;
God save the Queen!