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Social Ethics

Ethics which guides


human behavior towards
each other

Professional Ethics

Ethics which guides


professionals within
its group and towards
society

Environmental
Ethics

Ethics which guides


human behavior
towards the Earth

Environmental Issues
are any such issues
created due to human
activities that cause
harm to the
environment.

DEFORESTATION

POLLUTION
GLOBAL WARMING

OCEAN ACIDIFICATION
OZONE LAYER DEPLETION
WATER DISPOSAL
RESOURCE DEPLETION
BIODIVERSITY LOSS
OVER POPULATION CLIMATE CHANGE

PRINCIPLE OF

ENVIRONMENTAL ETHICS

Every life form is unique, and has intrinsic value,


regardless of its perceived value to human.
We must maintain a harmonious relationship with
other
species.
We
must
plan for long term.
We should have a profound
respect for nature.
Every one should take
responsibility for his impact on
nature
Local and indigenous

Extending our

MORAL STAND

The general notion of Environmental Ethics is


"If we are not responsible towards our
environment, we will destroy it and, it turn,
we will destroy ourselves too.."

ANTHROPOCENTRIC
ENVIRONMENTAL ETHICS

HUMAN BEING
ANIMALS
LIVING ORGANISMS
HOLISTIC ENTITIES

Radical Ecology
The ethics of Radical Ecology consists of moving
away from extending ethical positions,
especially fro the point of view of human beings.
Human are only a part of the ecological system,
hence make ethics ecology centered than
human centered.
Humans would have to act within the ecological
system in accordance with ecological ethics, and
not a human one.
1. Deep Ecology
2. Social Ecology

Deep Ecology
This theory rejects Anthropocentric Environmental
ethics, calling it shallow because it is interested only
in so far as it is helpful to human beings.
Deep Ecology advocates a radical view:
Both human and non-human lives have intrinsic
value.
Except to satisfy their vital needs, human have no
right over environment.
Exponential population growth is an infringement
of ecological ethics.
The present human interference with nature and
its resources is excessive.
Distinguish between the quality of life and the

Social Ecology - This theory believes that


environmental problem are directly related to social
problems. The advocate of social ecology propose:
There is no dominance of species within the
ecosystems.
The relationship is mutual between the various
systems of ecology.
Society must change in accordance with the law of
ecology, abandon hierarchy and promote mutual
interdependence.

Eco-feminism - The advocates of Eco-feminism


takes the idea of social dominance to its logical

ENVIRONMENTAL CHALLENGES
AS

BUSINESS OPPORTUNITIES

Sustainable Development as Corporate


Resource management through
Strategy
Customer
Need to
manage
resource
sustainabl
y with
advance
technolog
y

wants a
pollutionfree
Environm
ent

Clean
Energy
lies in
Sun, Wind
and
Hydrogen

recycling
Business ethics or corporate
governance
Competitive advantage
strategy

Companie
s need to
use clean
technolog
ies

Clean
Technolog
ies
demand
Clean
Energy

Starbucks introduced
principles of environmental
sustainability and green supply
chain
management across the
boardsStarbucks. By focusing on
creating GREEN stores. The
companys green building strategy
includes adjusting the temperature
in air-conditioned stores from the
standard 72F to 75F, purchasing
cabinetry made with 90% postindustrial material and
incorporating low-flow water

Shifting Nature of Competition in Emerging


Economies The World economy was uni-polar.

With the new trends in sustainability, emerging economies


are posing a huge competition
These companies are increasing by leaps and bounds in
emerging economies.
The World is becoming people centered.

New Opportunities of Product Differentiation

Reduced emission levels of toxic material


Measurement of prosperity by less activity and less use of
what is environmental damaging
Going beyond the compliance levels of regulation and
setting new benchmarks
No wasters, but 100% recycling

Increasing Profitability and Minimizing Risk

Sustainability principle will not only allow survival in the


competition, but also excellence.
Sustainability is a novelty
Businesses break their old vicious circle of exploitation of
resources, production and waster into a virtuous circle of
production, consumption, recycling and back to production