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Packaging and Labeling

Packaging
Packaging - enclosing or protecting
products for distribution, storage, sale,
and use.
Packaging contains, protects,
preserves, transports, informs, and
sells.

Types of Packaging
Transport packing: To protect
against loss damage during handling,
transport and storage

Consumer Packing: This packaging


holds the required volume of the
product for ultimate consumption and
is more relevant in marketing
e.g. beverages, tobacco etc.

Packaging as a Marketing
Tool
Self-Service
Consumer Affluence
Company and Brand Image
Innovation Opportunity

Objectives of Packaging and labeling

Physical protection
Barrier protection
Containment
Information transmission
Marketing
Security
Convenience

Functions of Packaging
Promoting and Selling the Product
Defining Product Identity invokes prestige,
convenience, or status.
Meeting Customer Needs various sizes, snack
kits, etc.
Provides Information
- UPC symbols, contents,
- guarantees, nutritional
- value, potential hazards

Contemporary Packaging
Issues
Protecting the Product during
shipping, storage, and display.
Protects food from spoilage.

Contemporary Packaging
Issues
Environmenta
l Packaging
reusable,
recyclable, less
wasteful, and
safer for the
environment

Labeling
A label is an information tag,
wrapper, seal, or imprinted message
attached to a product
A labels main function is to inform
about contents and give directions.
Information about product use, care,
other features.

Consumer Buying Behavior


1. Packaging color
2. Packaging
Material
3. Font Style
4. Design of
wrapper
5. Printed
Information
6. Innovation

Packaging Machines
Blister packs, skin packs and Vacuum
Packaging Machines
Bottle caps equipment
Box, Case and Tray Forming, Packing,
Unpacking
Cartoning Machines
Converting Machines
Conveyor belts,
Inspecting Check weighed Machines
Label dispensers
Package Filling and Closing Machines

Packing Material

Aluminium Foil
Butter Paper
Cartons & Carates
Flexible Plastic Laminate Pouches
Insulation Material
Laminated Paper/Sacks
Plastic Container and Film
Tin Container

Packaging of Amul Ice


cream

Packaged in sticks, cones, cups as


well as take home packs and
institutional/catering packs.
Stick ice cream : Low income groups
Stick, cup and cone ice cream from
all range

Labeling of Amul Ice cream


Labeling are very attractive
In their advertisement ,pictures and wordings will
be available
Wish their costumers on festival vocations through
labeling
Important factors like manufacture date, net
content, expiry date, certification for quality and
MRP rate will be available in labeling
Makes people to identify their product easily

Baskin-Robins Ice cream


Packaged in cups, cones, waffle,
bowls, shakes
Label colors are very attractive
Letter B and R in big font and
bold.

Labeling in Coca Cola


Coca-cola uses two formulas (one with sugar,
one with corn syrup) for all markets
The product packaging in every country
incorporates the contour bottle design
Dynamic ribbon in same way, shapes, or form
Bottle or can also includes the countrys native
language
Is of the same size as other beverage bottles
or cans in that country

CONSUMER PRIORITY TOWARD PACKGING


PROTECTIVE PACKGING
CONVIENCE PACKGING

32%
28%

ECO-FRIENDLY
ALL ABOVE

24%
16%

% consumers are influenced by packaging while making the purchase de

Observations in Product
Packaging
In preserved products long lasting
packaging is most important
In aesthetic components:
a) Material use is most preferred
b) Shape, size &color are less
preferred
c) Text & graphics are least
preferred

Symbols used on packages and labels

Symbols globally accepted


Symbols communicate
Speak about the product
Shipments of hazardous materials or
dangerous goods have special information
Shipments of hazardous materials or
dangerous goods have special information

Symbols used on packages and labels


With transport packages,
standardized symbols are also used to
communicate handling needs.

Recommendations
Preserved food packs is like that can be
cooked in or kept at home as a re-sealable
container.
- More emphasis on Visual package
elements .
- Develop innovative packages.
- Aesthetic components should be soothing
for the eyes.
- Label information accurately as
consumers would like it, if simplified.

Packaging Industry
Global packaging industry growth rates
vary across the types of packaging.
Growth rate of beverages package
industry is 3.2%
5% for health care products
Overall capital involved : $433 billion
Large and diversified market
Lots of contenders

Thank You