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Media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. Thus a media is used mainly in communicating something. In Ancient days cave paintings, drawn maps, and writing acted as media. Romans are the first to use postal system to communicate.

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Media can be classified into following generations: 1st generation: Ideographic writing. 2nd generation: Alphabetic writing. 3rd generation: Printing. 4th generation: Electronic recording and broadcasting. 5th generation: Computer communication.

4th Generation

5th Generation

Electronic media

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Telecommunication development made long distant communication possible. The first transatlantic two-way radio broadcast occurred in 1906. Modern communication media now allow for intense long-distance exchanges between larger numbers of people (many-to-many communication via e-mail, Internet forums). Traditional broadcast media and mass media favor one-to-many communication (television, cinema, radio, newspaper, magazines).

Electronic media can be classified into two types:
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Analog telecommunications : Telephony Radio TV broadcasts. Digital telecommunications: Computer-mediated communication Telegraphy Computer networks.

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Telephony provides voice communication over distances, specifically by connecting telephones to each other. In olden days telephones were originally connected directly together in pairs which was inconvenient. In modern times, most telephones are plugged into telephone jacks. IP telephony is a modern form of telephony which uses the TCP/IP protocol popularized by the Internet to transmit digitized voice data. Telephone service providers are offering information services such as automatic number identification (ANI) and Dialed Number Identification Service (DNIS).

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Telegraphy is the long-distance transmission of written messages without physical transport of letters. Various types of telegraphs:
Optical telegraph lectrical Telegraphs Used in ancient times. Messages sent electrically up to a few kilometers

Morse Telegraph Oceanic Telegraph cables Wireless Telegraphy

Used a special type of code called Morse code. Connected continents across oceans.

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Television (TV) is a widely used telecommunication medium for transmitting and receiving moving images, usually accompanied by sound. Commercially available since the late 1930s. Become a common communication receiver in homes, businesses and institutions, particularly as a source of entertainment and news. The availability of video cassettes, laserdiscs, DVDs and now Blue-ray Discs, have resulted in the television set frequently being used for viewing recorded as well as broadcast material.

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A television system may use different technical standards such as digital television (DTV) and high-definition television (HDTV). Television systems are also used for surveillance, industrial process control, and guiding of weapons, in places where direct ob Television's broad reach makes it a powerful and attractive medium for advertisers. Till the 2000s broadcast TV programs were generally recorded and transmitted as an analog signal, but in recent years digital television broadcasting technology is being used.

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Radio is the transmission of signals by modulation of electromagnetic waves. Electromagnetic waves can pass even through vacuum. Early uses were maritime, for sending telegraphic messages using orse code between ships and land. Used to pass on orders and communications between armies and navies. Today, radio takes many forms, including wireless networks and mobile communications of all types, as well as radio broadcasting. Before the advent of television, commercial radio broadcasts included not only news and music, but dramas, comedies, variety shows, and many other forms of entertainment.

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Radios can be A or F . obile phones transmit to a local cell site (transmitter/receiver) that ultimately connects to the public switched telephone network. Television sends the picture as A and the sound as A or F , with the sound carrier a fixed frequency. All satellite transmissions are based on radio systems.

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Computer- ediated Communication (C C) is defined as any communicative transaction that occurs through the use of two or more networked computers. C C is possible using computer networks. A computer network is a group of computers that are interconnected for exchanging data or communicating information between them. C C is widely discussed in language learning because C C provides opportunities for language learners to practice their language. Purpose: Facilitating communications. Sharing hardware. Sharing files, data, and information. Sharing software.

Mediums used for CMC: ` Internet ` E-Mail  Internet holds entire world in its hand.  E-papers are available which help in publishing news.  Communication is fast using e-mail.  Online marketing, online business is possible only using this.

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Communication is made easier and faster using electronic media. Electronic Media has helped to connect diverse people from far and near geographical location. Even children are encouraged to use media tools in school and are expected to have a general understanding of the various technologies available. The internet is arguably one of the most effective tools in media for communication.

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Tools such as e-mail, MSN, Face book etc, have brought people closer together and created new online communities. Electronic media had become an important tool for advertising. Helped in the aspect of on- line/ internet business and other activities that has an on-line version.

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