The Missing

A transmedia franchise
Caitlin Ryder
 Basis:

 Joseph was the first one to find her. Her back

arched like a scalded cat, arms raised and
clamped in front of her. Thick red smears
covering her cheeks and her knees. She was
Medusa, burnt and shaking.
Joseph wandered inside the hallways, finding nothing
more than his shadow. When the cops came, he heard
them talk about the other names, the other towns, the
missing.
 Tactics
 Commercials : Documentary

Do you believe?
 Tactics:
 Documentary: Website/Blog
 He showed the cop his mother’s
books full of drawings, her notebooks
full of words.

“She called them angels. She said

they have always been here waiting.”
Taking the
advertising to
the streets
Two different
sides with two
competing
campaigns.
 Connect the Pieces

 Commercials
 Documentary
 YouTube
 Blogs
 Flyers
 Posters
Do you believe?