A comparative study of

user preferences for

Laptop v/s Tablet for
Ahmedabad market

Laptop
Meaning
Classification
Components
Major

players in Laptop market

Laptop
Meaning
Classification

Full-size laptop
Netbook
Tablet PC
Ultra mobile PC
Handheld PC
Ultrabooks
Desktop replacement
Subnotebook
Rugged laptop
Convertibles laptop

Laptop
Components

Central processing unit (CPU)

Random access memory (RAM)
Expansion card
Power supply
Battery
Display
Removable media drive
Cooling
Ports
Docking Station

Major players in Laptop

Market
Apple
Sony
Lenovo
Toshiba
Samsung
Dell
Hp
HCL
Acer

Tablet
Meaning
Features
Classification
Major

players in Tablet market

Tablet
Meaning
Features

Hardware
Software
Data Storage
Additional inputs

Tablet
Classification
Slates
Mini tablet
Phablets
Dedicated keyboards
Convertibles
Hybrids
Booklets

Major players in Tablet

Market
Apple
Samsung
Micromax
Lenovo
Karbonn
HCL
Others

Market share of major companies

in Laptop and Tablet
Mobile

Gaming
Dedicated Tablet
eReader
Mobile PC
Smart Tablet
Smart Phone

Market share of different

companies in Laptop market
Company

Market Share (in

%)

Market share
( in million)

Lenovo

18.7%

23.19

Dell

15.2%

18.85

HP

14.6%

18.10

Samsung

10.9%

13.52

Apple

10.2%

12.65

Acer

9.5%

11.78

Toshiba

5.1%

6.32

Other

15.7%

19.47

Market share Tablet

market
India Tablets Market: Growth in Shipment, 2Q CY13
over 2Q CY13 2Q CY13 over 1Q CY13
Tablet

Shipmen
t
2Q(AprilJune) CY
2013

Shipmen
t
2Q(AprilJune) CY
2012

Year on
Year
Growth
(%)

Shipmen
t
1Q(AprilJune) CY
2013

Quarter
over
quarter
Growth
(%)

1,150,59
3

554,677

107.4

904,594

27.2

Trending Features
Feature

Trending

% share in terms
of total
sales( unit
shipments)

Connectivity

Wi-Fi

63.2

Display (Screen
size)

77.9

OS

Android

91.3

Processor Speed

1Ghz

62.8

RAM

512 MB

56.4

Voice Calling

No

62.9

% share in terms of total sales (unit shipments)

100

91.3

90
77.9

80
70

63.2

62.8

60
50
40
30
20
10
0
Features

56.4

62.9

Compan
y

Mark
et
Shar
e (in
%)

Samsung

15.76

Micromax

13.33

Apple

9.92

HCL

7.05

Karbonn

6.17

Datawind

15.3

Others

32.47

Market Share (in %)

15%

Samsung

6%
32%

7%

Micromax
Apple
HCL

10%

Karbonn
Datawind
13%

16%

Others

The growth in Android tablet market is said to be largely driven by

Samsung and Lenovo devices. It should be noted that it was the lowcost 7-inch tables that comprised almost 78% of the total sales
during this period.

India Tablets
Market: Shipment
shares of leading
brands, 2Q CY13
Vendor

Share (in
%)

Samsung

21.2

Datawind

12.5

Micromax

9.7

Top 3
Vendors
(above
three
brands)

43.4

Top 5
Vendors

55.8

Top 13
Vendors
(selling
more than
20,000
units in

80.6

India Tablets Market: Shipment Shares of Leading Brands, 2Q CY13 Share (in %)

13%

10%
Samsung
Datawind*

21%

Micromax
57%

other

Similarities and Differences in

Laptop and Tablet

Similarities and
Differences
Similarities
Difference
Functional difference between Laptop and Tablet
Interface
Portability
Apps and Programs
Cost
Operating system
Screen resolution and processing speed
Software

Reasons for Growth in Tablet

Market
Cost
Portability
Functionality
Size
Windows

8 effect

Government Policy regarding

Laptop and Tablet
Policies

according to EB Bureau for

laptops produced domestically
Parameter that quality a product as
made in India
Where the policy is applicable?
What a manufacturer needs to do?

Hard disk drive

Display panel
Cabinet + Mother board
Semiconductors
PCB

Government policy for tablet

using different operating system
Policy

Statement and Aim

Responsibility
Types of OS and allowable
devices

Internet Penetration
Meaning
Requirement
Countr
y

Population Interne
till 2012
t users
till
2012

Internet
users
latest
data

Penetratio Users
n (% of
(% of
population) the
world)

USA

313,847,46
5

95,354,0 245,203,3
00
19

78.1%

10.2%

India

1,205,073,6
12

5,000,00 137,000,0
0
00

11.4%

5.7%

Top 8
Cities

Internet
users in
2013 ( in
million)

Mumbai

12

Delhi

8.1

Hyderabad

4.7

Chennai

4.5

Kolkata

4.4

Banglore

3.8

Internet users in 2013 ( in %)

7% 6%
9%

11%

2. Delhi

3. Hyderabad

4. Chennai

5. Kolkata

6.Banglore

7. Ahmedabad

8.Pune

28%

10%
10%

1.Mumbai (includes Navi

Mumbai and Thane)

19%

Ahmedabad 2.8
Pune

2.7

From the total population of the world only 34.3% population uses internet.
According to IMAI surveys in 35 cities.
Mobile internet.

Research Methodology
Objectives

of the study

Sources

Secondary Data
Primary Data
Sampling Method and Sampling Size
Limitations of the study

Research Methodology
Sources

Secondary Data
Primary Data: Research
Instrument
Population of the
study
Sampling element

Research Methodology
Sampling

Method: Convenience

Sampling
Sampling Size: 200 respondents
Limitations of the study

Sample size
Secondary data
Non cooperation of respondents
Advanced statistical technique
Lack of interest
Short period time
Possibility of error
Non-probability sampling technique

Analysis and Findings

Personal

Details of respondents

Graph:

Gender

Male
24%

76%
Female

Educational Detail
Completed Schooling

Graduation

Post graduation

54%

11%
4%

32%

Others

Occupation
80
69

70

60

57

57

50

40
31.22
30

25.79

25.79
18

20

8.14

10

7
4.07

Student

Service

Bussiness

Profession

Numbers

Housewife

3.17
Retired

1.81

Others

Age Group
120
108
100

80
66
60

54

40

33
26

20

13

Less than 25 years

Between 25 to 40 years

Numbers

Between 41 to 60 years

More
0 than 60 years
0

Income Group
100
88

90
80
70
60
50

44

46

40
30

29
23

20

14.5

26

13

10

11
5.5

Numbers

Findings on Laptop

Graph 1:

User preferences

35%
Laptop
Tablet
11%

54%

Both

Graph 2:

Device owned

18%
Laptop
15%

Tablet
67%

Both

Graph 3:

Brand Usage of Respondents

50
45

43

43

40
34

35
30
24.57

25

24.57
22
19.43

20
15
10

13

12.57

14

7.43

5
0

3.43

Apple

Dell

Sony

Samsung
Numbers

Toshiba

Lenovo

Other

Graph 4 and Graph 5:

Purchasing Factor
11%

Good design

16%

Reasonable price
20%

34%

Customer Service
Brand image

19%

Other

Purpose of buying Laptop

15%

Study

5%
36%

Office
Entertainment

45%
Others

Graph 6: Factors affecting purchase decision:

(A)

Brand name
90
80

78

76

70
60
50

45.88

44.71

40
30
20

14
8.24

10

1
0

Strongly agree

Agree

Neutral

0.59

Disagree

0.59

Strongly disagree

(B)

Social image

90

83

80
70
60
48.82

50

41

36

40
30

24.12

21.18

20
10

Strongly agree

Agree

Neutral
Numbers

2.35

Disagree

3.53

Strongly disagree

(C)

Reliability

85

90
80
70
60
50
40
30

50

49

30

28.82

17.65

20
10
0

3
Strongly agree

Agree

Neutral
Numbers

1.76

Disagree

1.76

Strongly disagree

(D)
70

Hard Drive Capacity

65

64

60
50
38.24

37.65

40
30

25

20

14.71

13
7.65

10
0

Strongly agree

Agree

Neutral
Numbers

Disagree

1.76

Strongly disagree

(E)

Features
90
80

81

77

70
60
50

47.65

45.29

40
30
20

10

10
0

Strongly agree

Agree

5.88

Neutral

(E) Features: Numbers

(E) Features: %

1.18

Disagree

Strongly
0
disagree
0

(F)

Weight
70

61

60

51

50

45
35.88

40

30

26.47

30
20

10

10
0

Strongly agree

Agree

Neutral
(F) Weight: Numbers

5.88

Disagree

1.76

Strongly disagree

(F) Weight: %

Graph 7:

Hours
120
102
100
80
60

57.96

40

56
31.82

20
0

13
2 to 5

5 to 8

7.39
8 to 1o

Numbers

8.84

5
>10

Graph 8:

Operating System
4%

90%

Linux

4%

Windows

2%

Ubantu
Others

Graph 9:

Liking of Laptop Cum Tablet

34%

66%

Yes
No

Graph 10:

Tablet Users

42.42

45
40
35
28

30
25
20
15

21.21
14

13.64
9

10
5
0

13.64
9
2

Apple

Samsang

Micromax

3.03

Karboon
Numbers

3.03

HP

3.03
HCL

Other

Graph 11:

50
45
40
35
30
25
20
15
10
5
0

46.75

Reason Behind Using Tablet

36

22.08
17
6
Convenient

20.78
16

7.79

Booting

2
User friendly

Numbers

Light weight

2.6
Others

Graph 12:

Purpose of Using Tablets

50
45
40
35
30
25
20
15
10
5
0

44.33

43

23
16

23.71

16.5
7

Home

Office

Travelling
Number

8.25

7.22

Out door

Others

Graph 13:

Operating System of Tablet

70

64.86

60
50

48

40
29.73

30

22

20
10
0

2.7

2
Android

Windows

Linux
Number

2.7

2
Others

Graph 14:

Tasks wise Tablet Usage

50
45
40
35
30
25
20
15
10
5
0

44

30
21

26.51
18.07

12.65

24

18

15

12

10.84

14.46
9.04

7.23

2
Study

Gaming

Online ShoppingWeb browsing

Number

MP3

Camera

Social networking

Graph 15: Factors affecting purchase decision of Tablet:

Cumulative Overview
45

41.6

40
35

32.6

30
25
18.4

20
15
10

5.9

5
0

Strongly agree

Agree

Neutral
%

Disagree

1.2

Others

Graph 17:

Opinion about functionality

78%
Laptop
23%

Tablet

Graph 18:

80

Influential Factor

71

70
64
60
52
50

40

30

27.52
24
20.16

20

10

24.81

24

9.3

9.3

12
8
4.65

3.1
0

Family

Friends

Advertisement Sales person

Brand image Product review Special deal

Number

1.16

Others

Bibliography
Marketing

Research

Websites:
www.google.co.in
www.pricedeal.com
www.lenovo.com/in/en/fags/laptop

v/s tablet/

www.takechannel.radioshack.com
www.electronicsb2b.com/policy-corner/indian-laptop-manuf

acturing-get-preferential-market-access/
www.idc.com/getdoc.jsp?containsid=prus24065413
www.economicstimes.com
www.timesofindia.com
Newspaper:
Times of India
Business Standards
Economic Times

Recommendations and
Conclusion
Recommendations
Conclusion

Thank You!