Professional Documents
Culture Documents
Mohammed. Adil
MBA 2nd Year
ROLL N0 1400122060
UNIVERSITY GUIDE:
Dr. Zahid Raza Khan
Mr. Abhineet Kumar
Assistant Professor
Sr. HR Executive
INSTITUTE GUIDE:
Type
Founded
Headquarters
India
Industry
Products
Owner
Parent
Slogan
Website
Public company
2001
Mumbai, Maharashtra,
Retailing
Hypermarket
Kishore Biyani
Future Group
Making India beautiful
www.bigbazaar.com
Big Bazaar stores are aimed at providing a local marketplace feel to the
shoppers. They offer a wide variety of household items including retail
apparels, food products, general merchandise, furniture, electronics, books, fast
food, etc. Several stores also have leisure and entertainment sections. The
hypermarket chain crossed the 100 store mark in 2008.
Future Group also owns Central Hypermarket, Brand Factory, Pantaloons,
eZONE, HomeTown, futurebazaar.com, and KB's Fair Price, apart from Big
Bazaar.
Vision
To Deliver Everything, Everywhere, Every
time, to Every Indian Customer in the most
profitable manner.
One of the core values at Future Group is,
India ness and its corporate credo is
Rewrite rules, Retain
values.
Mission
We share the vision and belief that our customers
and stakeholders shall be served only by creating
and executing future scenarios in the consumption
space leading to economic development.
We will be the trendsetters in evolving delivery
formats, creating retail realty, making consumption
Core Values
Awards and
Most
Admired Retailer of the year: Hypermarket - Big
Recognition
Bazaar-2008
Indian Retail Forum Awards 2009
The INDIASTAR Award 2009
Retail Asia Pacific 500 Top Awards 2010
Coca-Cola Golden Spoon Awards 2011
The Reid & Taylor Awards For Retail Excellence 2012
Platinum Trusted Brand Award Images Retail Award
2012,13
Kishore Biyani
Board Of Directors
Managing Director
Mr. Kishore Biyani
Wholetime Director
Director
Mr. Shailesh
Haribakti
Shampoo
Detergent
Soap
Liquid Wash
Creams
Deodrant
Home cleaners
Utensils
Crokery
Bundles
CHILL STATIONS
Ready
Ready to
to eat
eat
Ready
Ready to
to
cook
cook
Spices
Spices
Staples
Staples
International
International
foods
foods
Tea
Tea &
& Cofee
Cofee
Formal
Formal wear
wear
Casual
wear
Casual wear
Night
Night wear
wear
T-shirt
T-shirt
Jeans
Jeans
Sarees
Sarees
Dress
Dress
materials
materials
Ethnic
Ethnic wears
wears
Party
wears
Party wears
FOOD
APPARELS
Products
Soft drink
Packaged
juice
Milk Items
Frozen
foods
Ice creams
Living Room
Bed Room
Kitchen
Dinning
Rooms
Kids Room
Been Bags
Paintings
Decorative
Items
OTHERS SERVICES
Footwear
Footwear
Bazaar
Bazaar
Beauty
Beauty Care
Care
Navara
Navara
Star
Star Parivar
Parivar
Meena
Meena
Bindre
Bindre
FURNITURE BAZAAR
ELECTRONICS BAZAAR
Television
Television
sets
sets
Washing
Washing
Machines
Machines
Refrigerator
Refrigerator
Personal
Personal
Care
Care
mBazaar
mBazaar
Microwaves
Microwaves
Small
Small
Appliances
Appliances
Laptops
Laptops
Computer
Computer
Accessories
Accessories
Kitchen
Kitchen
Appliances
Appliances
Mr.
Mr. right
right
Bakery
Bakery
Loot
Loot Mart
Mart
Tulsi
Tulsi
Future
Future
Money
Money
Future
Future
Generally
Generally
Total Employees
250
Address -
Phone no
9889012345
Website
www.bigbazaar.com
Objectives:
Research Methodology
Research design
Type of data
Sources
Sample size
- 100
Sample Unit
DATA ANALYSIS
&
INTERPRETATIOn
77%
80%
70%
60%
50%
40%
30%
15%
20%
8%
10%
0%
Big Bazaar
Other Retailer
31%
30%
25%
23%
20%
12%
15%
10%
5%
0%
T.V. Advertisement
Hoardings
Newspapers
Buspaintings
13%
87%
Yes
No
4th Qtr
60%
51%
50%
40%
30%
23%
17%
20%
9%
10%
0%
Offer
Service
Quality
Availability of products
45%
43%
40%
35%
30%
25%
21%
25%
20%
11%
15%
10%
5%
0%
Offer
Service
Quality
Effective Advertisement
78%
Yes
No
20%
0%
Yes
No
Advise anybody to visit Big Bazaar
90%
83%
80%
70%
60%
50%
40%
30%
17%
20%
10%
0%
Yes
No
94%
100%
90%
80%
70%
60%
50%
40%
30%
20%
6%
10%
0%
Yes
No
Findings
The customers get aware of the offers mostly through hoardings and T.V.
advertisement.
Most of the people are aware of the promotional activities of Big Bazaar.
Most of the people are attracted only because of the offers being given by the
Big Bazaar and also because of the availability of quality products.
Most of the people think that promotional activities of Big Bazaar gives clear
message.
Most of them advise people to visit Big Bazaar in their future shopping.
Most the people said that promotional activities of Big Bazaar changed their
purchase pattern.
94% of the people said that they buy products under unexpected offers.
CONCLUSION
Indian retail sector is witnessing one of the most hectic marketing activities of all
times. The companies are fighting to win the hearts of the customers who is God said
by the business tycoons. There is always a First mover advantage in an upcoming
sector. In India, that advantage goes to BIG BAZAAR. It has brought about many
changes in the buying of the people. It has created formats, which provides all items
under one roof at low rates.
The Consumers preferences are changing and they are moving from Traditional
Kirana stores to Modern Retail Outlets to attract the customers towards them from
that of competitors. To attract more customers companies have to carry out the
promotional activity in the unique way. Big Bazaar has maintained that uniqueness
and has succeeded in attracting customers.
As the competition is becoming stiff in the market, the activities conducted by the
company are unique, that have brought fruitful result to the company. Among them
sales promotion is one of the leading activity or unique among all other activities and
has high influence on the customer walk-in.
LIMITATIONS
The study was restricted to only customers of Big Bazaar, Shalimar Eldee
Plaza, Lucknow.
The time constraint was a limiting factor, as more of time was required to
carry out other aspects of the topic.
Due to fast pace of life, some customers were not able to do justification to
the questionnaire.