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Market Engagement Program

NAYATI HOSPITAL
Proposal
22nd June 2015

NAYATI Needs Market Opportunity – Target Group Approach Top Of Mind Awareness .

NAYATI Needs Market Opportunity – Target Group Approach Top Of Mind Awareness .

Nayati Needs To create Awareness about the MultiSpeciality hospital in Mathura .

NAYATI Needs Market Opportunity – Target Group Approach Top Of Mind Awareness .

arket Opportunity Major problems .

arket Opportunity Population Schools Numbers 90 lac+ 200+ Chemists 3000+ Doctors 1000+ .

NAYATI Needs Market Opportunity – Target Group Approach Top Of Mind Awareness .

Approach Acquisitio n Objective: Profiling of Target market Population Chemists Hospitals Schools Considerati on Objective: Visits to the assigned Target Create awareness about the hospital & induce top of the mind recall Preference Objective: Opportunity to have a feedback from the user on 1:1 basis Conduct health camps and activity at multiple touchpoints generate foot-fall .

NAYATI Needs Market Opportunity – Target Group Approach Top Of Mind Awareness .

Chemist& Pathology op of Mind Recall Health Camps Enrollment drive Reference based loyalty program Shop makeovers. Branded Collaterals # we believe in “Clean . GSB.

thru members of family who are not present Patients . discounts Pre-paid cards.op of Mind Recall Door to Door awareness & enrollment Health packages.

HCP’s op of Mind Recall Defining the field force structure Doctor detailing on the Multi-speciality hospital KPI for field force based on Target coverage of HCP’s # we believe in “Clean .

Schools op of Mind Recall Health Camps Conducting Check up camps in Schools and enrolling children Health Camps in Mandis and Haats to influence farmers General Health Check up Camps Promotional Events Organizing Continuous Medical Education Programs (CMEs) for HCPs Organizing Patient Information Programs thru “Kisan Mitra” .

Digitization op of Mind Recall Creating a Mobile application that delivers laboratory results to customer's mobile on cross-platform App Features Patient centric lab results Results available "off line" Historical view of results (graphic) Easy Search for nearest Hospital. Collection Centre Notification of new laboratory results .

1cr Approx.Coverage                      Agra Aligarh Alwar Auraiya Badaun Bharatpur Bhind Etah Etawah Farrukhabad Firozabad Hathras Kannauj Kasganj Mainpuri Mathura Morena Pilibhit Gwalior Shahjahanpur Jaipur Population: Approx. Enrollment per day: 45 Field Force required: 35 # Door to Door & HCP detailing to be done by the same Field Force Microsoft Excel Worksheet .

Emotional Connect • Birthday/Anniversary wishes •Get-Together • Seminars Category Platinum Birthday Wishes(sms.Together Once/Qtr Nomination for seminar Y 2.Program . Functional Connect : • • • • Plan to have incentive program every month on a Respiratory Health Awareness Day Doctor’s on completing the target for Respiratory Health Awareness Day will earn 100 points Number of converted leads will earn 100 points Doctors ’s can earn redeem points after 4 months in Dec’15. Card ) Y Anniversary Wishes Y Get.Suggestive • Plan to have long-term relationship with them on both parts : 1. Points Redemption : Fly With Value/poi nt Gift Value Gift Options 200 100 20000 Water Purifier 300 100 30000 Television 400 100 40000 Trip .

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