Major Types of Retail Operations

(Product Assortment and Price)

Department Stores
Supermarkets
Hypermarkets
Specialty Stores
Convenience Stores
Discount Stores
Store in a Store

Classification Summary

Type of Retailer

Department Store
(Shoppers Stop, Life Style)

Service

Assortment Price

Gross
Margin

Mod-High

Broad

Mod-High

Mod High

High

Narrow

Mod-High

High

Low

Broad

Moderate

Low

Convenience Store
(kirana stores)

Low

Med-Narrow

Mod High

Mod High

Non-Premium Specialty Stores

(Nalli, S.Kumar, Music World)

Moderate

Broad

Mod-Low

High

Full-line Discounter
(My Dollar, Margin Free)

Mod-Low

Med-Broad

Mod Low

Mod Low

Specialty Discounter

Mod-Low

Med-Broad

Mod-Low

Mod Low

Warehouse Clubs/
Membership clubs
(Metro AG, CSD-canteen stores)

Low

Broad

Low-Lower

Low

Off-price Retailer

Low

Med-Narrow

Low

Low

Specialty Store
(Park Avenue, Planet Sports,
Tanishq)
Supermarket
(Reliance Fresh, More)

Format
Examples

Size sq.ft.

Size sq.ft.

(Intl)

(India)

Category Killer\
50,000 +
City, Toys R Us,
Category Specialist
Depot, Nallis, Toy

15,000 +

Circuit
Home

Kemp,The Loft (Mumbai)

Convenience Store
In and Out

3000 8000

Department Store
Spencer,

75,000 +

500 1000

5000 40,000

7-Eleven,

Marks &
Harrods,

Macys

Life

Style, Globus,
Shoppers Stop
Hypermarket
Carrefour,

80,000 -

40,000 - 75,000

Wal-Mart,

Clarence Saunders opened the first Piggly Wiggly supermarket in 1916 and
introduced the concept of Self Serving Store. He patented the concept in 1917.
The first true supermarket was opened by ex-Kroger employee Michael J Cullen on
Aug, 4th 1930 in a 6000 sft. garage in New York. The store operated under the
slogan Pile it high. Sell it low
In the 1960s Trading Stamps changed the pricing structure of supermarkets.
Supermarkets started to gain more patrons because of the trading stamps. But then
everyone started offering them. By the 1970s Supermarkets had to raise prices in
order to off set the losses that resulted from offering trading stamps
That led to the emergence of Discount stores in 1980s.
The first department store was opened in Paris in1838 by Aristide Boucicaut
called Bon Marche

Fred Meyer (1922) (now Kroger) the first hypermarket was opened in 1931 at Oregon

The Top Players In

India.

A snapshot of the
organized retailer

Shopping Malls
Special features of a Mall:

In a mall, space should only be given out on lease and NEVER SOLD
Anchor Store should be defined for the Mall.
The first tenant at a Mall should be the Anchor Store
Must ensure a MALL MANAGEMENT team is in place (with special training on Facilities
Management)

Shopping Malls
Hyderabad Central
Auto Mall
Sauk
500 Malls toGold
come
up all over India
The Loft
House
to to
Home
Mall Malls ! Will they all
From Super
Markets
Specialty
Health ??
and Beauty Mall
thrive andsurvive
Wedding Mall

City

Delhi
Circle

Lucknow

Jaipur

Ahmbad

Nagpur

Indore

Kol
kata

Mum
bai

Pune

Hyd

B
lore

Chennai

No of
Malls

32

28