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m 1938- the Samsung's founder Byung-Chull Lee set

up a trade export company in Korea, selling fish,


vegetables, and fruit to China
m 1951- Started with flour mills and confectionary
machines
m 1958 - 1970's - expand into other industries such
as financial, media, chemicals and ship building
m 1969,-Samsung Electronics was established
m 1990's- Samsung began to expand globally building
factories in the US, Britain, Germany, Thailand,
Mexico, Spain and China.
m 1993- Samsung developed the 'lightest' mobile
phone (SCH-800) of its era available on CDMA
networks
m20th century- developed smart phones ,3.5G, HD
phones & reached to 2nd position after Nokia
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Samsung Electronics founded in 1969 in Suwon City

CORE VALUES
In everything we do, we strive to help people live
better lives.

VISSION AND MISSION


SAMSUNG is dedicated to developing innovative
technologies and efficient processes that create new
markets, enrich people's lives, and continue to make
Samsung a digital leader.
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Samsung and Mashreq bank join forces to


create unique credit card loyalty programme

Seasonal Offers

Special Discounts

Credit pay facility

rice Bundling- (mobile- Bluetooth


headphone free , Camera- 2gb card free)
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Notebooks
Camera
Home entertainment
Television
House hold products

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WEEKNESS/   



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Opportunities/
Samsung Corp acquires Myodo Metal Co Ltd from hoenix Capital Co Ltd

Network is worldwide spread everywhere

Samsung Scholarship rogramme to support seven top Indian athletes

Attract customers by low price, aggressive features


Threats-
Chinese local companies
Govt. rules and regulations
competitors- Sony, hilips, LG etc.
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Samsung Assistance Dog Services and Samsung


Guide Dog School for the Blind
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