UNDERSTANDING THE CLASSIFICATON OF DIFFERENT FABINDIA PRODUCTS (SPECIALLY APPARELS

)

BY:SUBHAJIT PAUL

ABOUT FABINDIA
‡ FABINDIA was founded with the strong belief that there was a need for a vehicle to market the vast and diverse craft traditions of INDIA and thereby help fulfill the need to provide and sustain rural employment. ‡ In 1958 John Bissell left New York to work as a consultant for the Ford foundation. Highly impressed with the Indian handloom textile he decided to exhibit this craft to the outside world. This led to genesis of FABINDIA in 1960,primarily as an export house in order to provide equitable employment and to fuse the best aspect of EastWest culture. ‡ In 1975 the first FABINDIA retail outlet was opened in Greater Kailash, New Delhi. By the early eighties, FABINDIA has forayed into the production of garment made from hand woven and hand block

THE PRODUCT PORTFOLIO
‡ The major portion of FABINDIA¶s product range is textile based. Non textile introduction to these range are home products, organic food products and authentic personal care products. 
The textile based products includes:-

1. Garments and accessories (men and women). 2. Bed and bath linen. 3. Table and kitchen linen. 4. Floor coverings. 5. Upholstery fabric and curtains.

CONT««
‡ The non-textile based products includes:Home Products Furniture Lighting Stationery Tableware Cane baskets Handcrafted utility items Organics Cereals Grains & pulses Sugar Tea Coffee Honey Fruit preserves and herbs Personal Care products Soaps Shampoos Hair oil Pure oil Face packs Hair conditioners Special skin care products

GARMENTS

PERSONAL CARE PRODUCTS

HOME LINEN

ORGANIC FOOD PRODUCTS

FLOOR COVERINGS

HOME FURNISHINGS

OUTLETS IN DELHI AND NCR
‡ There are 19 outlets of FABINDIA in Delhi and NCR region: One shop in Ghaziabad in Shipra mall.  Three shops in Gurgaon (Ambi mall, DLF mall, Sector-15).  Two shops in Noida (Great India Palace and Spice mall).  Thirteen stores in New Delhi:-

A. 3 stores in greater kailash. B. Two stores in Connaught place. C. Two stores in vasant kunj. D. One store in Delhi airport. E. One store each in Khan market, North campus, Rajouri garden, Saket and Dwarka.

CONT««.

CAUNNAUGHT PLACE(INNER CIRCLE)

CAUNNAUGHT PLACE(RADIAL ROAD)

GREATER KAILASH-14

GREATER KAILASH-5

GREATER KAILASH-7

THE SELLING TECHNIQUES ADOPTED BY CSA¶S OF FABINDIA.

APPARELS(MEN)
For more then 20 years FABINDIA has been providing men¶s casual clothing in comfortable, classic style. Their trademark is their beautiful natural fiber fabrics which are entirely hand wooven and designed with exclusive woodblock prints. The different garments of men are: ‡ ‡ Tunic/kurta The different types of kurta available in fabindia are jali short kurta, surbhi stripe ssk, pintuck silk matka ssk, silk printed lk, dobby ssk, neeta dobby lk, surbhi lk. It is available in various forms of colors such as purple/green, maroon/orange, yellow/green, mustard/blue, orange, light beige, mustard, grey/blue, white/blue, black/red, navy, rust , maroon , white, butter, blue/green, blue, navy, natural, gold. The sizes available are 38(S),40(M),42(L),44(xl),46(xxl),36(xs).

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Shirts Inspired by the skills of village based textile craftspeople, Fabindia shirts are worn in the most stylish places from New York to Mumbai to Rome. The different varieties of shirt are khadi bijli, surbhi stripe, Satna plain shirt, Mangalgiri shirt, pintuck shirt. It is available in different eye-catching colors such as royal blue, black, maroon, peacock blue, light blue, light green, red, white, orange, beige

CONT.«.. 
Pyjamas/churidars
‡ Perfectly paired with our tunic shirts, kurtas and kurtis, these classic Indian drawstring pants are appropriate for a range of occasions, from formal wear and weddings to relaxed hanging out or doing yoga. It is known as cotton churidars and cotton pyjamas. It is available in natural, black and white color. It is available in sizes of 38,40 and 42

‡ ‡ ‡ 

Vests
‡ ‡ ‡ Fabindia jackets are skillfully tailored. The different types of vest are tussar cotton mix and bhagalpur nehru jacket. It is available in natural, white/khaki and navy blue color.

CURRENT COLOURS Which are most popular

APPARELS(FEMALE)
Fabindia¶s entire line of women's apparel is handmade from natural fibers, incorporating classic and contemporary design. The apparels are as follows:- 

Tunic/kurta
‡ ‡ ‡ The striking Indian kurta is now a global fashion statement simply referred to around the world as a tunic top. Available in handspun silk or pure cotton and a variety of patterns and colors. The different types of kurta¶s are dobby mk, jail mk, maheswaru khari lk, pintuck silk matka sk, embroidered khadi mk, phoolpatti silk lk, detail silk sk. The colors available are white/blue,natural, black, beige, rust, navy blue, olive green, orange, red, mustard, white. 

Drawstring pants, salwars, churidars
‡ Fabindia¶s Indian style drawstring pants for women include the two traditional cuts, the pleated loose fitting salwars and the gathered at the ankle churidars. Both salwars and churidars provide classic comfort and style when paired with our tunic tops, known throughout India as kurtas or kameez tops.

CONT.«.. 
Tops and shirts ‡ ‡ The different types of tops and shirts are khadi short top, mangalgiri printed shirt, khadi embroided phulkari overjacket. It is available in different colors such as lime, orange, beige and maroon. 

Skirts ‡ ‡ Fabindia skirts are available in various long skirt styles, including the traditional ghera skirt or full circle skirt with generous amounts of gathered fabric and a modern attitude. It is available in black, white, orange, blue etc. 

Duppattas/stoles ‡ ‡ ‡ ‡ A dupatta is normally 44´ wide x 100´ long and can be worn countless ways. The different types of duppattas are mull cotton maqbool duppatta, silk imtiaz duppatta, silk printed waves duppatta etc. The different color options are blue/turquoise, pink/beige etc. Prices ranging from rupees 385 to rupees 1730.

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