The Kohinoor of India

By, Sai kumar. Nalla
Subject Code : TO5101


Map of Hyderabad 

to reach?  International airport.  Railways.  APSRTC.


temperatures range from a mean maximum of 40 deg centigrade to a mean minimum of 30 deg centigrade.  Winter temperatures range from 22 deg centigrade. to 14 deg centigrade.  Monsoon season normally occurs from June to December. Registers rainfall of about 89 cms.


Hyderabad is the capital of Andhra Pradesh, a state in the southern India. It is one of the most vibrant states and is among the top five state economy in India. Hyderabad is a 400 year old city steeped in tradition and embracing the modern world.

Built by Sultan Mohammad Quli Qutb Shah.  The major landmark in Hyderabad with four graceful minarets located in the old city.  It is built as a memorial for plague victims.  Charminar in most occasions is used to represent the city and the state and is hailed as a unique Deccan monument. It is in the midst of Charkaman. 

Golconda fort 

Golconda Fort is one of the most magnificent fortress complexes in India. Seated on a hill on one side and spiraling fort on the other, its location and internal design made it one of the strongest forts in the world. Glass replica of the Koh-I-Noor Kohas it appeared in its original form, turned upside down Weight 105.60 carats (21.6 g) Color finest white Country of origin India Mine of origin Golconda Original owner Quli Qutub Shah Current owner Elizabeth II

Diamond Kohinoor, originally from Hyderabad now rests in the crown of Queen of England

Famous for? 

monuments.  Unique Hyderabadi biriyani.  IT industries.  Culture.  Temples, mosques, pearls, bangles ect;

Categories of Tourists Visiting Hyderabad


of Tourist Arrivals in Hyderabad.

Pressure on Transportation (Road, Air, Rail, APSRTC)

Tourism in AP

Tourism in AP

Physical infrastructure

Tourism Policies

Factors affecting tourism in Hyderabad 

Cultural factors. Maintenance of historical monuments, museums, art galleries ect; Festivals. Trade fairs and Exhibitions. Pollution. Heavy traffic jams.

Social factors and Political factors 

changes like ageing

population.  Trends to healthier lifestyles have encouraged.  Lack of international representation.  Religious intolerance.  Terrorism and security.  Democracy.  Relations with its neighbouring states.

Economic factors
tourism:  Demand and supply factors.  GDP of India.  Exchange rate fluctuations. 

tourism:  Disposable income levels.  Propensity of spending. 

Environmental factors: 

Go green ideology. Global warming. Urban air quality. Sustainable development. Energy dependence and costs. Clean drinking water and related facilities.  


Demographic factors:
Global language. Increasing population. Pollution.

Governmental factors 

advertising campaign.  One of the lowest spenders on tourism.  Up to 100% of NRI investment is allowed.  Increase in rate of service tax for hotels from 10% to 12%.  Tax exemption of 50%of profits derived by travel agents and tour operators.

Government support 


The city of Hyderabad and the state of Andhra Pradesh together committed to the rapid development of this region. They have created myriad public/private partnerships to support investors, the following links shows the depth of their planning and interest. New Hyderabad international airport. Infrastructure corporation of Andhra Pradesh. Hyderabad urban development authority. www.hudahydorg/inside/newprojects.asp Hyderabad Metropolitan Development Authority (HMDA), a planning agency chaired by the Chief Minister along with an IAS cadre officer has been formed to undertake developmental activities in a jurisdiction of above 6,250 km². km²

Government support 

Previous Government put Hyderabad on the world map. All major Corporations have set shop here. Current Government continuing support with IT friendly policies. Cost versus quality of life In the top five Metros of the country 10th in the cost of living People are more stable, and jobjobhopping is not common. Light shows attracting tourists at Golconda fort. 


Swot analysis 

Strengths: Great cultural and historical legacy. Vast geography geography. Rich heritage and great potential for tourism. Varied culture. Global presence of Hyderabad across the globe and great support groups like HUDA and GHMC. Cultural art crafts and global appeal of its legacy. 


Weaknesses: Terrorism Terrorism. Society divided on the basis of caste, region and feudal mindset. Huge traffic jams. High rate of crime, violence and governance issues.

Swot analysis 



Global tourism potential as it is known for its rich heritage.  Infrastructure.  Specific tourist locations.  Medical facilities.

Social division and political intervention in every sphere of city.  Increased privatization  Increased population Go green initiative.  Pollution. 

Key stakeholders 

Tourist A. Domestic(Religious, Businessmen) Domestic(Religious, B. Foreign(Holiday and Sight-seeing , Others) Foreign(Holiday SightTourism Suppliers i.e. accommodation provider, tour operator, transport operator, attractions provider or event organiser. Planning Agency: GHMC, HMDA, HUDA, MCH. , HMDA, Host/Origin Govt.(Chief Minister Dr. Rajashekar Govt.(Chief reddy and C. V. S. K. Sarma is the first Chief Commissioner of GHMC Hyderabad Tourism.  




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