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Strategic Factor Analysis Summary(SFAS

)
Presented By: Shomit Sohan
Shikha Pandey
Shobhit Gupta
Shohini Bhattacharjee
Shankaranand
Subramaniam

 SPIRIT

INDUSTRY

Internal strategic Factors
Internal factors
Strengths
Sales
Technology
Acquisitions
Global
Positioning
Financial
Positions

Weight

United Breweries
Rating
Weight Score

0.1
0.1
0.1

4
3.7
4.1

0.4
0.37
0.41

0.15

4.8

0.72

0.1

4.2

0.42

1 1.0 United Breweries Rating Weight Score 3.71 .2 0.6 0.37 3.15 0.42 0.8 3.Internal strategic Factors Internal factors Weakness Raw material packaging Supply Chain Total Weight 0.0 2.7 0.

60 0.05 4.External Strategic Factors External Factors Opportunities Per capita consumption Business environment Weight United Breweries Rating Weight Score 0.225 .15 4 0.5 0.

55 .5 0.15 4.6 0.7 1 3.External Strategic Factors Threats Religious beliefs Handling competition Regulations Power & water availability Total Weight Score 0.2 3 3.675 0.20 Rating Weight Score 3.75 0.5 0.25 0.0 0.

35 X Per capita consumption( o) 0.4 Lon g X Acquisitions( S) 0.35 Regulatory Inte rme diat e X X X .1 Rating 4 Weight Score Duration shor t 0.1 3.175 Raw material(W) 0.0 0.5 0.5 0.15 3.15 4.5 0.675 Global positioning(S ) 0.45 X Packaging(W ) 0.United Breweries SFAS Weight Sales(S) 0.1 3.05 3.5 0.

125 0.5 0.42 0.Internal strategic Factors Internal factors Strengths Quality Technology Cost Optimization Global Positioning Financial Positions Radico Khaitan Weight Rating Weight Score 0.13 3.5 4 3.9 0.2 0.09 3.12 0.663 0.9 3.288 .507 0.17 0.

634 .455 3.115 0.12 0.13 1.8 3 3.Internal strategic Factors Internal factors Weaknesses Target Segmenting Management Supply Chain Total Weight 0.345 0.0 Radico Khaitan Rating Weight Score 3.456 0.5 0.

84 0.72 0.21 4 0.7 0.27 3.External Strategic Factors External Factors Opportunities Regulatory Framework Business environment Availability of raw materials Weight Radico Khaitan Rating Weight Score 0.999 .18 4 0.

391 0.612 3.562 .3 0.6 0.17 2.17 1.0 3.External Strategic Factors Threats Religious beliefs Handling competition TOTAL Weight Rating Weight Score 0.

663 0.5 0.21 4 0.9 0.13 3.13 0.455 0.17 3.507 0.84 .SFAS Radico Khaitan Rating Weight Score Weight Cost Optimization(S) Global Positioning (S) Supply Chain (W) Regulatory Framework (O) 0.9 3.

0 Ratin g 3.999 0.076 .SFAS Weig ht Availability of raw materials (O) Handling competition (T) TOTAL 0.27 0.7 3.612 4.6 Weight Score 0.17 1.

AUTOMOBILE INDUSTRY .

MAHINDRA & MAHINDRA .

15 3.20 4.(V) Access to potential world markets – (R) Low after sales service cost – (I) Procurement of Weight Rating Weighted Score 0.8 0.32 0.IFAS Internal Factors Strengths Sturdy SUVs good for Indian roads.10 3.05 3.5 0.8 0.57 .2 0.0 0.175 0.

28 .1 0.20 3.42 1.5 0.00 3.IFAS Internal Factors Weakness Inexperience in commercial vehicle segment Unsuccessful in compact MUV segment Positioning as global brand Total Weight Rating Weighted Score 0.8 0.37 0.15 2.15 2.62 0.

15 3.29 0.2 2.57 0.16 0.10 2.8 0.20 .9 0.EFAS External Factors Opportunities Easy access to credit Green cars Tapping emerging markets & building global brand Innovation in low cost product segment Weight Rating Weighted Score 0.0 0.10 3.05 0.

11 3.31 0.23 .10 3.0 2.8 0.30 0.EFAS External Factors Threats Dependency on global players for technology Shorter product lifecycle & rapidly changing tech Devaluation of rupee Competition from global brands Cheap alternative modes of transport Weight Rating Weighted Score 0.31 0.10 0.10 2.09 2.10 0.8 0.28 0.6 0.

40 0.12 3.29 + Lon g .10 4 0.2 0.46 + 0.8 0.SFAS Strategic Factors Sturdy SUVs good for Indian roads (S) Procurement of auto components at competitive rates (S) Access to Weig ht Ratin g Weighte d Score Duration Short Inter media te + 0.09 3.

10 3.09 2.32 0.13 2.SFAS Strategic Factors Green cars (O) Tapping emerging markets & building global brand (O) Innovation in Weigh t Rating Weight ed Score 0.0 0.2 0.18 Duration Short Inter Long medi ate + + + .38 0.9 0.

09 2.56 + + .25 0.10 0.SFAS Strategic Factors Dependency on global players for technology (T) Shorter product lifecycle & rapidly changing tech (T) Unsuccessful in compact MUV segment (W) Weig Rating Weight Duration ht ed Sho Inter Lon Score rt media g te 0.10 3.10 0.80 0.31 + 0.18 3.

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TATA MOTORS .

6 0.25 3 0.05 2 0.1 .2 3 0.1 3 0.3 0.IFAS Factors Strengths: Wide Range of products Strong distribution network Global Presence R&D Activities Weight Rating Weighted Score 0.75 0.

6 0.IFAS Factors Weakness Lack of product range Safety Total Weight Rating Weighted Score 0.30 .00 3 0.15 4 0.25 1.75 3.

05 0.EFAS External Factors Opportunities Easy access to credit Green cars Tapping emerging markets & building global brand Innovation in low cost product Weight Rating Weighted Score 0.1 2 0.4 .1 0.6 0.15 2 3 0.1 0.05 2 0.

15 2 3 0.2 .1 2 0.15 0.2 0.EFAS External Factors Threats Dependency on global players for technology Shorter product lifecycle & rapidly changing tech Increasing fuel price Competition from global brands Cheap alternative modes of transport Weight Rating Weighted Score 0.3 0.2 0.1 2 0.45 0.1 2 0.

6 √ Competition 0.2 2 0.6 √ Safety(W) 0.2 3.7 √ √ Long .1 3 0.3 2 0.SFAS Strategic Factors Weigh t Rating Weighte d Score Duration Short Intermedi ate Strong distribution network(S) 0.2 3 0.6 Tapping emerging markets & building global brand(O) 0.5 0.3 √ Global Presence(S) 0.

Thank you .