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Yahoo is an American public corporation headquartered in California that provides Internet services worldwide. It was founded in January 1994. Yahoo is a world wide search engine that anyone can access. According to wed traffic analysis companies attracted at least 1.575 billion visitors annually by 2008. The websites receives 3.4 billion page views per day on average as of October 2007. Yahoo relies a lot on Web 2.0 the whole search engine is available thanks to web 2.0. Yahoo partners with hundreds of premier content providers in products such as Yahoo! Sports, Yahoo! Finance, Yahoo! Music, Yahoo! Movies, Yahoo! News, Yahoo! Answers and Yahoo! Games to provide media contents and news. Yahoo also provides a personalization service, My Yahoo, which enables users to collect their favourite Yahoo features, content feeds, and information into a single page.
Yahoo feels that free speech is very important and due to this it does allow the public to write a lot on yahoo answers which does not get checked. The link below shows how Google Yahoo and Microsoft come together to allow free speech in restricted places. http://techcrunch.com/2008/10/28/google-yahoo-microsoft-put-their-weightbehind-global-plan-against-online-speech-restriction/ Yahoo does promote free speech because yahoo answers is available. Click the link to view yahoo answers. This allows people from all over the world to ask questions and anyone can answer them. This enables free speech due to the fact any topic can be discussed and anyone can answer depending on their own views and experiences. As well as this Yahoo groups is also available and this is the largest collections of online discussion boards. People are able to create a group or comment on existing groups or even get individual emails. This also allows a lot of free speech. Click the link to view Yahoo Groups. The content yahoo blog also allows people to post all kinds of things and have the freedom of doing so, others may comment and it¶s a great way for interaction between people.
Yahoo is one big institution and from this it has many other little branches off it for example yahoo offers things such as; yahoo mail, yahoo messenger, yahoo blog, yahoo answers, yahoo message board and my yahoo Yahoo and BT are partners due to the fact the internet is provided by BT. BT Broadband with Yahoo combines Internet access with an exclusive co-branded Internet experience and a full range of Yahoo leading tools and services. A BT manager said ³We have raised our game again by giving all customers access to the award winning premium Yahoo broadband experience which highlights the kind of unique content and superior security features which give customers peace of mind¶ This quote was taken from http://docs.yahoo.com/docs/pr/release1268.html Yahoo also has a partnership with Twitter by integrating Twitters feeds across its network. The partnership integrates Twitter¶s social experiences with Yahoo¶s global network of nearly 600Million people. Together with the recently announced Facebook integration, this relationship is a key part of increasing Yahoo¶s social strategy, making it a more customizable social experience that lets people unify their activity from their many social experiences across the Web.
Yahoo mainly competes with Google seeing as they are similar in what they do. Yahoo try to increase what they have to offer so they have yahoo messenger, mail and video.
Seeing as Yahoo is a world wide search engine many ideas and information is shared on this site. In 2009 a 10 year deal was announced with Microsoft and it stated that they would have full access to yahoos search engine and they could use yahoo search engine in future projects. Microsoft was not required to pay any cash up front to yahoo.
Yahoo has a really wide, big audience. I feel that the audience for yahoo is both males and females ages 13 upwards. This is because they offer so many things such as yahoo mail and messenger which is a very popular way of keeping in touch with other people and also it is a very known search engine which many people use in every day life.
Yahoo allows people to share in many different ways for example yahoo mail and messenger allow people to connect and stay in contact with each other. Also on yahoo message board people are able to post questions on it and others can answer. This gives people the chance to interact with each other and share ideas. This has a lot of commercial value. http://uk.messages.news.yahoo.com/Culture/forumview?bn=UKN-CU-Media
Yahoo Groups quotes µWith millions of groups at your fingertips, it's easy to find the group that's best for you -- no matter your interest.¶ This service has something for everyone seeing as there are different groups for nearly every topic.
People share a whole load of information from things such as health to politics. Information can also be shared on Yahoo blog which is a page that an individual can personalise and add there favourite applications on it.
Yahoo does use open source because yahoo allows users to make their own search engine based on the technologies yahoo already offers.
Yahoo has an online forum where people can discuss and share ideas they have about the search engine. They are able to give feedback and suggestions of their own.
Yahoo does take care of copyright and by doing this they have an online complaint form for any copyright content.
In 2008 yahoo was involved in copyright case where it was sued by an Indian music company for streaming there content without permission. Yahoo were told to remove the content but failed to do so which resulted in them getting sued. http://www.indiantelevision.com/headlines/y2k10/apr/apr177.php The company does benefit from the copyright freedom of the internet because it allows people to post all kinds of things especially on their yahoo blog which gives the audience a lot of freedom on the net.
Yahoo do not have creative commons of their own but they have partnered up with creative commons instead. It is available for people in the search, so when they search creative commons all the possible links come up for them to access it. This is an effective way because Yahoo helps people find what they are looking for and it is a good thing for creative commons due to the fact people are more likely to remember the yahoo site rather than creative commons. So through Yahoo people can get to creative commons. This is a good reason for people to use Yahoo.
Not everyone has access to the internet but the people that do have access to yahoo. The company does not charge for their services so anyone can access it without having to pay extra for it. To get more people connected to Yahoo the company have a lot of things available that will target a wide rang of people rather than a certain group of people. Yahoo offers news, weather, politics, soap news, health, business, technology and information about sports. This is clearly going to attract a lot of people.
Due to the fact Yahoo is a very big company it is very hard to control every aspect of it especially what people right and the kinds of things they contribute to it. I feel that yahoo is a very open and broad company that has no restrictions a good example of this is Yahoo answers and Yahoo blogs. Both these services show no restriction for the audience.
Yahoo use to filter information and they used gate keeping before only if it was good enough to.
Yahoo question and answers can be used by citizen journalist for the spread of information that could be in the public interest. People are able to comment and leave their views and ideas on certain topics discussed on yahoo answers. This is a very good way to offer public citizens free speech and offer them freedom. They can also post things on their own personalized blogs and comment on others.
Yahoo do have a mission statement and it is, µTo connect people to their passions, communities, and the world¶s knowledge¶ Yahoo¶s new mission clearly differentiates its path from Google¶s with Yahoo¶s emphasis on the user life experience and emotions, with the terms connect, people, passions and communities.
It does not enforce a bias it allows a flow of information for people to share. For example Yahoo mail and messenger allows free flows of ideas and also yahoo answers.
Yahoo is just the same as Google a big search engine site and I feel that yahoo challenges it due to the fact they offer the same things. Yahoo has many little sub yahoo texts like yahoo answers, yahoo blog ect. The reason I feel they do this is to offer more than Google does. Yahoo is apart of an oligarchy due to the fact a small group of people controls all access to it without competition.
Yahoo would not be under any threat to be banned under the new digital economy bill because the bill states that if people illegally download they have the right to take away households internet to prevent them for downloading more. Yahoo does not have any vidoes/ images that people can illegally download so the new bill would not effect big companies like yahoo. With BT/ Yahoo there is a much faster internet service. BT broadband have quoted. µBT Yahoo have just increased the speed of all their broadband packages to a massive 8MB or 160x faster than dialup - this is lightening fast broadband at hugely discounted rates¶.