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Evaluation B Y : B E N LL O Y D
Evaluation
B Y :
B E N
LL O Y D
In what ways does your media product use, develop or challenge forms and conventions of real
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
 From our media film, we can see how the youth of nowadays society
may be represented in the poorer parts of London. Through our movie,
we have represented the codes and conventions of drugs and alcohol to
shine a light on the theme of what they are doing to the youth of the
world.
 However, we also tried to challenge most codes and conventions of
drug takers as we see our actress, Mason, looks very innocent and like a
normal girl and we wouldn’t expect her to do drugs.
In what ways does your media product use, develop or challenge forms and conventions of real
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
The easy codes and conventions to manipulate for the thriller genre are things like sound,
lighting and the typography of the text that appears on screen.
Sound
 For the music in our movie, we used a very popular UK Grime Artist called Skepta. The
song is called Nasty, and it has a very harsh beat to the rhythm, which is why we found it
fitting for the video.
 We had no dialogue throughout the movie as we felt it would be more of a mystery to the
audience.
Lighting
 Throughout my 10 title sequence analysis’, I realised that
for all the thriller movies, there was a common theme of
there being very low lighting, with some blurriness and
occasionally some blackouts.
 So for our movie, we decided as a group to have the
movie blackout in time with the harsh beat of the music,
and have this happen repetitively throughout the title
sequence.
In what ways does your media product use, develop or challenge forms and conventions of real
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
 From the title sequence research, I can
understand that the most common things that I
saw throughout the thriller title sequences were
colours. I feel like the most common colours to
appear throughout all the title sequences were
black, white and red. This means that the title
sequences were quite dark, however, the only
colour to appear was red which is an easy
comparison to blood.
 Additionally, I also feel like there are common
sounds that appear throughout most of the title
sequences. I feel like most of the title sequences
contain noises that are quite ‘scratchy’ and
‘screechy’, which some sudden noises and heavy
bass.
In what ways does your media product use, develop or challenge forms and conventions of real
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
 In our continuity task, we didn’t use a lot of low lighting, or we didn’t have a lot of
blackouts throughout the movie as we hadn’t seen any other movies that had done this.
However, since filming the continuity task, we had gathered more experience and
therefore were able to add different things into our main task, for example the blackouts.
 Also, in our continuity task, we developed on the codes and conventions of a gangster by
having whiskey and lots of disposable cash on the table in front of the gangster. This was
the only strongly prominent development of codes and conventions in the continuity task,
however, in the main task, we had a lot more things like what the characters were wearing
as well as props in the scene, but as we have no dialogue in our main task, it makes it
harder to develop the codes and conventions further than that.
 We also decided to slightly challenge codes and conventions by having an innocent girl
play the drug taking role. This meant that we had not only progressed from developing
codes and convention since the continuity task, but had also learnt to challenge them in
our movie as well.
How does your media product represent particular social groups?  As I stated before, our product
How does your media product represent particular social
groups?
 As I stated before, our product is a presentation about the youth of nowadays society. This
means that we must try to show them in the light that everyone thinks that they are like,
however, it is up to us, the creators, whether we want to change the way the viewer looks
at a certain group of people.
 Throughout the title sequence, we see lots of drugs and alcohol in the scene to help
remind the audience of how we want to present the social media group that is youth.
 We try to make the characters that play the young individuals to not look like they should
be doing drugs.
 We tried to dress the main character, Arthur, in a very typical Adidas tracksuit set so it
follows what we would expect youths to wear. However, we dressed the other characters in
clothes that they look like they would wear at night to give it a party theme to the movie.
How does your media product represent particular social groups?  We decided to represent the youth
How does your media product represent particular social
groups?
 We decided to represent the youth of London as it is a very important matter, and entails
very important problems like the use of drugs and alcohol. We wanted to try and spread
awareness about the possibilities of other youths using these narcotics that the viewers
may know.
 The characters in the movie are portrayed as quite daring and stupid as they are doing lots
of drugs and excessive drinking at a young age, and this is how we wanted our media
product to be portrayed as it is a harsh reality of the world, and can cause lots of problems
for people.
 From doing our research, we managed to be able to gather a fairly conclusive
representation of the London youth in nowadays society. For example, in the movie ‘Ill
Manors’, we can see that the characters are represented to be quite unfriendly and
unapproachable:
How does your media product represent particular social groups?  The impact this may have on
How does your media product represent particular social
groups?
 The impact this may have on the audience would be that they are shocked by the
characters that are taking these narcotics. This is the intention that we, the production
team had, as we want to spread awareness that anyone can be taking these illegal
substances, no matter what they look like on the outside.
 I also think however that some of the audience may have some acceptance with what is
happening in the movie, as they understand that they possibly could have once been a
teenager willing to try anything.
 Using our target audience research, we decided to include drugs in the movie for the
representation of nowadays youth society, as more people thought it would be a more
accurate representation.
What kind of media institution might distribute your media product and why?  Personally, I feel
What kind of media institution might distribute your media product
and why?
 Personally, I feel like any media institution is capable of distributing
our media product as it can fit quite a wide audience, however, I think
that the most suited media institution would be something like Netflix
or Now TV as this is an internet based media distributor, and our target
audience is mostly young people, so maybe this movie would be best
suited for the younger audience that use an internet distributor for
example.
 Another possible media distributor is Miramax as they have distributed
other crime thrillers like Pulp Fiction. This means that they be more
inclined to distribute hoe crime thriller as the other one was such a
success.
Who would be the audience for your media product?  We have set the age rating
Who would be the audience for your media product?
 We have set the age rating of the movie to 15, so this means that we would expect any age
above 15 to watch the movie, however, I feel like the main audience would be fairly young
audience, between 15-20.
 The following images is an official description by the BBFC of what there would be expected
to see in a 15 rated movie.
 We would also expect to see some older viewers purely as there is going to be someone older
than 20 that would watch the movie, and not only have viewers that are between 15 and 20.
 Although there is no dialogue in the title sequence, which means we can eliminate the use of
swearing to justify our BBFC age rating, we feel like the dark tone as well as use of drugs
allowed us to make the movie age rating 15.
How did you attract/address your audience?  Through other famous movies like “ill manors” and “Kidulthood”,
How did you attract/address your audience?
 Through other famous movies like “ill manors” and “Kidulthood”, we feel like
this movie will attract a similar audience as it is is also about drugs and alcohol.
I feel like this would mostly be aimed at a younger audience and not the older
audience.
 I feel like the teaser trailer allowed for the audience to be attracted to the
movie, and therefore gain some excitement for the movie.
What have you learnt about technologies from the process of constructing this product?  Throughout the
What have you learnt about technologies from the process of
constructing this product?
 Throughout the editing process, I have learnt lots of basic things like cropping the length
of certain shots down, and adding special titles into the movie.
 Some of the other things I have learnt that are more practical include things like lighting
are when we were filming the continuity task, we used quite dim lighting, and the only
lighting we did use were from lamps and normal lights. There was one scene where we
moved a car and turned the lights on to help us see the character better:
What have you learnt about technologies from the process of constructing this product?  When we
What have you learnt about technologies from the process of
constructing this product?
 When we were filming our main task, we still did not use any professional lighting as we
didn’t find it necessary as we wanted quite a natural theme to the movie. All the same, we
used a lamp that we could maneuver better to give us better lighting for when we were
filming the main task suspect board.
 For our planning, we found it very effective to have a recorded discussion about the ideas
we have for the movie. This helped us to refer back to the video to help remember any of
the ideas we had, and to help have some proof of planning. For the recording, we simply
went into a quiet room, and placed my phone on the floor whilst recording a video and
began discussing our ideas. I then sent the video to the people I was working with and we
were able to blog about it.
What have you learnt about technologies from the process of constructing this product?  For the
What have you learnt about technologies from the process of
constructing this product?
 For the creation stage of the product, I learnt a lot about distributing the product. We
placed all of our drafts and final edits on YouTube, which made it very easy for everyone
to watch and give feedback. Additionally, we had to create questionnaires for our viewers
which meant we had to find a survey creator. This is where we used Survey Monkey. This
tool is a very well known website that allows you to distribute your questionnaire easily
and get lots of people to answer it.
 For the evaluation of my product, I had to refer back to my product on YouTube, however,
I also had to look back at some of my previous blog posts on my blog domain to look at
some of the thigs I did for preparation. In making this evaluation, I also had to use some
sort of presentation software, which is where I used PowerPoint. This is the most
commonly known and used software to present anything, and this is why I also used it.
 Throughout the preparation, production and final evaluation of my product, I feel like I
used technology as effectively as I could have, and used a very wide range of software to
reach my final product.
Looking back at your preliminary task, what do you feel you have learnt in the progression
Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
 Looking at my skills audit, I was able to realize where my problems lie, and what I can do
to improve them. This meant I had to create a skills audit and realistically judge myself in
different fields and see where needs improvement;
 Looking at the skills audit, we can see that there are some issues with time management
and organization. This was a problem for us when filming our preliminary task as it meant
that we faced some issues in preparation for filming. However, I feel like since filming the
continuity task, we have improved as a group and managed to create more time for the
production of our main task and organize it better.
Looking back at your preliminary task, what do you feel you have learnt in the progression
Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
 In the research stage for our continuity task, I feel like it lacked the depth that we went in
to for the main task. For example, in the main task, we researched ten title sequences
including the theme that we made the title sequence on, and some of which were based on
similar aspects of our movie (Ill Manors). Furthermore, having watched ten movies to the
do title sequence analysis’ on, it meant we had further knowledge into how films are made
and what effect this gave the audience.
 In the planning stage of our movie, I feel like we barely planned much at all for our
continuity task. In our main task, we planned the location, props, costumes, and even
recorded ourselves discussing the ideas we had for the title sequence we would create,
whereas in our continuity task, we only really decided on these things at the last
opportunity.
Looking back at your preliminary task, what do you feel you have learnt in the progression
Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
 Looking at our final continuity task product, and even comparing it to our main task draft
I can immediately see that the quality difference shows the difference in professionalism,
and also looking at the way the video was exported, and has a black border compared to
our main task further distinguishes between how we have progressed as a group.

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